Football meeting point

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Football Meeting Point© is a project for those who get a kick out of playing the most popular sport in the world, founded by people who love the game. The name of the project says it all.
We wanted to create a platform for the benefit of football enthusiasts everywhere, so we came up with one.

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Football meeting point

  1. 1. FootballMeetingPoint.ch Association of Non professional Football Players
  2. 2. What? Egor Sammler GmbH, 2010 Football Meeting Point © is a project for those who get a kick out of playing the most popular sport in the world, founded by people who love the game. The name of the project says it all. We wanted to create a platform for the benefit of football enthusiasts everywhere, so we came up with one.
  3. 4. Why? <ul><li>Large potential audience </li></ul><ul><ul><li>Football is a most popular sport in the World. In Russia football is played by ca. 8 . 5 M (6 % of total population ) . </li></ul></ul><ul><li>Few clubs and schools, which are mainly run by volunteers and poorly paid trainers, are therefore faced with an ever-increasing number of football-mad people. </li></ul><ul><li>Unique and viable service beyond competition </li></ul><ul><li>Permitting creation of one’s own football team, searching for opponents and managing one’s own football life </li></ul><ul><ul><li>There are a lot of Internet sources, providing football fans oriented information, but NO communication network for unprofessional football players. </li></ul></ul><ul><li>Just on time </li></ul><ul><li>In line with UEFA Grassroots Charter ( http://www.uefagrassrootsday.com ). Russia became it’s member in 2007. </li></ul><ul><li>2010 World Cup Championship - Interest to the game will increase dramatically. </li></ul><ul><li>High commercial attractiveness </li></ul><ul><ul><li>Target audience is clearly defined. Direct connection to the most popular sport. Online and offline monetization opportunities. </li></ul></ul>Egor Sammler GmbH, 2010
  4. 5. Social mission <ul><li>Opportunity for financial support from public bodies. </li></ul><ul><li>This project fully complies with FIFA, UEFA, Russian Football Union philosophy: </li></ul><ul><li>available for everyone, irrespective of size, shape, colour or faith. </li></ul><ul><li>offers educational values, health benefits, social opportunities and sporting worth. </li></ul><ul><li>ensures the game's grassroots remain healthy as they provide the platform for football at its elite level. </li></ul><ul><li>serves as a significant tool for interpersonal relationship development. </li></ul>
  5. 6. Customer needs <ul><li>Who wants to play football with me? </li></ul><ul><ul><li>People who like to play football are active ant spend their efforts to search partners, opponents and fields. </li></ul></ul><ul><li>We have not enough players in our team. Who wants to join our team? </li></ul><ul><ul><li>A lot of teams have the same problem: looking for players for their teams. </li></ul></ul><ul><li>Our team is looking for an opponent! Let’s compete! </li></ul><ul><ul><li>Diversification: it’s boring to play the same team every week - people are looking for fun. </li></ul></ul><ul><li>Other needs you’ll find bellow. </li></ul>Egor Sammler GmbH, 2010
  6. 7. Customer needs Egor Sammler GmbH, 2010
  7. 9. Show me the money! <ul><li>Unique combination: existing online networking in conjunction with real life activities by Association of unprofessional football players (AUFP) </li></ul><ul><li>Typical money attraction schemes for football associations are available for Online project now. </li></ul><ul><li>Online football uniform shop with high potential for market leadership. </li></ul><ul><li>Target is to be the cheapest Online shop with high quality products range for the Russian market. Unique proposal of mass uniform customization. </li></ul><ul><li>Unique tool for organizing commercial football tournaments. </li></ul><ul><li>Existing football network is a good environment for tournaments. Commercial football tournaments is an Offline monetization feature of the project. </li></ul>Egor Sammler GmbH, 2010
  8. 11. Organization structure Managing Director Customer Relationship manager Internal journalist Egor Sammler GmbH, 2009 Board of Directors Sponsor Relationship manager IT Development manager Internal photographer
  9. 12. Job descriptions Egor Sammler GmbH, 2009 Position/description Managing Director Project development. Strategy planning and implementation. Operations management. Customer Relationship manager Project promotion and customer attraction. CRM development. Fields owner relationship. Sponsor Relationship manager Sponsor attraction. Creation of new sponsorship possibilities. IT Development manager Relationship with software and hosting providers. IT administration and Database services providing. In-house journalist Making and publishing reports about users’ matches. In-house photographer Making and publishing reports about users’ matches.
  10. 13. Sponsorship packages Egor Sammler GmbH, 2009 Package/description Platinum (CHF 250’000) Project’s name combine with Sponsor’s name. United logo. Project’s design in Sponsor’s corporate style. Placement on official website. Placement on all promo materials and uniforms. Reference in all advertisements and officials documents. Equipment (CHF 100’000) Official equipment supplier of the project. Placement on official website like element of design. Placement on all promo materials and uniforms. Reference in all advertisements and officials documents. Golden x3 (CHF 20’000) Placement on official website. Placement on all promo materials. Reference in all advertisements. Silver x5 (CHF 10’000) Placement on official website. Placement on all promo materials. Official carrier (10% discount for project members) Placement on official website. Placement on all promo materials. Information Sponsor (Publishing of project’s information) Placement on official website. Placement on all promo materials.
  11. 14. Revenues & Earnings Egor Sammler GmbH, 2009
  12. 15. Promotion model FootballMeetingPoint.ch Online promotion (Google ad’words and banners) Local promotion on football fields (Flyers and posters). Promo campaign in mass media (PR and advertising). Egor Sammler GmbH, 2009

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