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Presentation for our paper in the ABEAI 2013 Conference (Applied Business and Entrepreneurship Association International (ABEAI), Hawaii 14-20.11.2013)
This paper examines the principles of managing groups of digital workers, known as crowds. So far empirical work on managing crowds (i.e. crowdsourcing practices) has been scarce. We present a case study in which a mobile application was utilized to gather qualitative research data. The learning from the process is reported in regards to guidance, incentives, quality and outcomes. Managing crowds is a complex process and requires managers to update their thinking and know-how. Our paper offers practical guidance based on first-hand experience.