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The rise of Influencer Marketing

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- What is influencer marketing and what it means in the current media landscape
- Develop an understanding of how to identify the right influencers to target
- How you or your brand can benefit from influencer marketing within the customer journey
- Tools and best practices for influencer campaigns

Published in: Marketing
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The rise of Influencer Marketing

  1. 1. THE RISE O % #ODIM 9 @OutreachDigit @LaurieWang_
  2. 2. JOIN oun CONVERSATION: @OUTREACHDIG| T @LAURIEWANG_ #OD| M
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  6. 6. "DO NOT CALL" LIST EMAIL UNSUBSCRIBED TIME SPENT ON BLOC-S ORGANIC LINKS CLICKED
  7. 7. AD BLDCKERS GROWTH 2010 July 2011 July 2012 July 2013 July 2014 Jan 2011 Jan 2012 Jan 2013 Jan 2014 Jan 2015
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  11. 11. STOP INTERRUPTING, BE ALIGNED WITH PEOPLE'S INTERESTS INSTEAD. g
  12. 12. READERS CONSULT BLOGS WOMEN CONSIDER ENDORSMENTS 3' I SALES CONVERSION INCREASE
  13. 13. A BIGGER AUDIENCE I ALIGN INTERESTS CONVINCE TO BUY I I
  14. 14. HOW DO BRANDS DO IT?
  15. 15. 1500 LIKES I VISUAL VIDEO LIVE STORY CONTENT EVENTS TELLING
  16. 16. VISUAL STORY TELLING
  17. 17. Saturday is your day Saturday 8. The Transatlantic present a space of weekend inspiration, shay be 1: day jus1 for you! KATE Saturday Is Campaign £1.2 million followers “ i‘1nr1r_1 b; J by I.3l|7:Pf‘i Zwarmonr 1-‘ Zwnnzig: -I &'% _m ’
  18. 18. . I 331k Ilk brookly #THiSl$BRiT #THlSlS on their WWW Not as a _macke model @arnanI _macke ruthrob B u t a S a cute_w. reminds creator baby_d XYZNC karlahu 6.3 million meezibl MANY» followers Iorrena_
  19. 19. #STYLDBY YOU EXCLUSIVE OFFERS styld. by Adv Mal "My husband a on the beach a1 brought my ski E1‘? . JAMIE BAUER -‘I II“: .I'_: I_1H»‘«1‘—'I I‘. -L I LE D 50:11:- 1969 resolution styId. by Looks styled by influencers Maximum 2 Gap items
  20. 20. TRENDING TRAVELLERS ' I #I. ifeWeIITraveIIed Here are some of our favourite itlifewelltravelled moments. "1 fluencers to _ create content on sponsored S trip Instagram following doubled
  21. 21. CONTENT I J -I 1.330 / 5:07
  22. 22. uncut’ aunts '€ntx= vIu:1u: :I. s rxvrumoc: human umrm [5 vc-. ; 1'? .1 5 DA 1? V . NISSAN #WITHDAD Superbowl Campaign Ttwirg 22 million views $IIaI. I1a. I is 2 in 2 weeks 11.1 Ihlnllfl)
  23. 23. ROYAL CARIBBEAN YD U A R E Live Broadcast Live content created by top N A Periscope influencer To U R I Distributed on digital OOH displays ):36
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  25. 25. #RevolveintheHamptons Pop-up Shop Top fashion and lifestyle bloggers Feature a Revolve outfit
  26. 26. SEPHORA Snapchat Takeover Handover social media account to influencers One day takeover to ambassadors
  27. 27. 4 STEP PROCESS INFLUENCER MARKETING
  28. 28. IDENTIFY GOALS 8 MEASURE AUDIENCE MAPPING L LISTEN :3 ENGAGE {J
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  30. 30. GOOD FIT’? REACH? CALL TO ACTION?
  31. 31. WHERE TD FIND THEM?
  32. 32. FIND YOUR AUDIENCE FIND YOUR FANS
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  36. 36. I: ia'i; ui‘: "»': v is wow claw Kate Spade Saturday &The Transatlantic present a space 0' weekend msplratlcn, sharing why Saturday should I): :. day just for you! — fl _ I f T‘-:5‘ I '4‘ , .~ _—' ‘ "4 ‘ ' I C. ’ C l I ‘_ I _. » ' I Tic -Around Pcpium Top 1‘. . L; Ln: :n L‘. ..: .1zgtr
  37. 37. IDENTIFY GOALS 8 MEASURE AUDIENGE MAPPING L LISTEN G ENGAGE {J
  38. 38. MARKETING COMMUNICATION V COMMUNICATION MARKETING
  39. 39. N EXT STEPS?
  40. 40. te. co. uk ntbri http: //instagraminfluence. eve 29th March 2016 6:30-8:30PM
  41. 41. ONE-ON-ONE CONSULTATION INTERNAL WORKSHOPS
  42. 42. DIGITAL CONSULTANT TWITTER: @LaurIeWang_ EMAIL: laurie@| auriewang. com

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