Social Business #SUSocialBiz

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Social business presentation for #NewhouseSM4. Follow along with our presentation on Twitter on Monday, April 9, 2012 with #SUSocialBiz.

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Social Business #SUSocialBiz

  1. 1. SOCIALBUSINESS #SUSocialBiz COM 400, Syracuse University
  2. 2. @nikellelanae @laurietewksbury @Winston_G @valentinalucia #SUSocialBiz COM 400, Syracuse University
  3. 3. SOCIAL BIZ: ACCORDING TO IBM “Social Business means that every department, from HR to marketing to product development to customer service to sales, uses social media the way it uses any other tool and channel to do its job.” — Sandy Carter, @sandy_carter VP at IBM in Social Business Evangelism Interview from Forbes: http://ow.ly/a51wy
  4. 4. SOCIAL BIZ: ACCORDING TO US KNOW: • Open collaboration • Internal social networking • Business with people, not companies • Ease of working remotely • Embedded into company culture
  5. 5. INTERVIEW: MICHAEL BRITO Michael Brito @Britopian Social Business Planning @EdelmanDigital http://www.britopian.com
  6. 6. HOW-TO: SOCIAL BIZ PLAN: • What do you want to achieve? • What platforms do you want to use? • How to integrate this into your biz? • How do you get everyone on board? Additional Resources: Claire Flanagan, CSC Director. http://ow.ly/a527d
  7. 7. HOW-TO: GOALSWhat do you want to achieve?• Clearly define your reasons for adopting ESN software• What are you trying to solve?• Where are your pain points?• What software or platforms can solve this? Additional Resources: Claire Flanagan, CSC Director. http://ow.ly/a527d
  8. 8. HOW-TO: PLATFORMSFewer MeetingsFewer EmailsFaster ResponsesFaster File SearchesMore CollaborationMore ResponsivenessGreater Efficiency
  9. 9. HOW-TO: PLATFORMS Free Platforms Paid Platforms Google Apps Twitter IBM Connections Slideshare Skype 37signals Basecamp & Campfire LinkedIn Facebook Chatter Dropbox Google+ Microsoft SharePoint Etc. Huddle Cisco WebEx Jive for MicrosoftMOBILE | CLOUD | PRICE | LEARNING CURVE | ACCESS
  10. 10. HOW-TO: 37signalsBasecamp: Manage projects Campfire: Work in real-timeBackpack: Share internally Highrise: Manage contacts
  11. 11. HOW-TO: BASECAMP
  12. 12. HOW-TO: INTEGRATE
  13. 13. SOCIAL BIZ: BEST PRACTICES More of IBM’s best practices/case studies: http://ow.ly/a8DKF
  14. 14. CASE STUDY: NEWLY WEDS FOODS • Taking Global to Local quicker • Saving on expenses and being more efficient • IBM Cloud - @IBMcloud
  15. 15. LANDSCAPE OF SOCIAL BUSINESS:[INFOGRAPHIC]
  16. 16. SOCIAL BIZ: THE FUTURE ENTERPRISE 2.0: • Invest in ROI measurements • Learn about social platforms • “culture of change” • Social tools not just for company • client interactions Source: @christoph, Senior Consultant at Headshift, Dachis Groups
  17. 17. SOCIAL BIZ: EXPERTS WEIGH IN "How can you be successful externally in terms of engagement when you have nothing internally? … It gives employees the opportunity to become practitioners of these tools and techniques so they can become experts in fostering community building, as well as data collection and analysis." Ari Lightman @alightman Professor at Carnegie Mellon University and Director of the CIO Institute
  18. 18. SOCIAL BIZ: EXPERTS WEIGH IN “Engineering the culture change often is necessary…and by extension, making social media an integrated and instinctive part of what an organization does, requires going beyond having a center of expertise, a handful of experts, or even a social media rock star on staff.” Christopher Barger @Cbarger SVP Global Programs @ Voce Connect. Author of The Social Media Strategist
  19. 19. INTERVIEW: WHO’S USING SOCIAL BIZ? Christoph Schmaltz @christoph Senior Consultant at Headshift, Dachis Groups • Social business needs to become a management issue • Managers address and define objectives and decide best tools • “How can my company thrive in a connected world?” • “Consumerization of IT”
  20. 20. CONTACT US#SUSocialBiz @laurietewksbury @nikellelanae @valentinalucia @Winston_G
  21. 21. THANKYOUFOR COMING. LISTENING. TWEETING. SHARING.

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