What is a sm policy?<br />A company’s social media policy serves, in its simplest form, as a guide to how a business, its employees, and anyone else speaking on behalf of the business should share opinions, beliefs, and recommendations with customers online.<br />- John MooreWOMMA<br />
Where do we start?<br /><ul><li>First, know it does not need to be a huge, elaborate document.
There is no worldwide policy for social media usage and behavior.
There will be different levels of desired participation, different opinions on conflict resolution and different opinions on the overall value of social media.</li></li></ul><li>What to include:<br />Introduce our purpose for social media.<br />Staff is a reflection of the organization.<br />Permissions/authorization.<br />Ownership. <br />Accessing social media sites at work.<br />Personal social media presence(s).(Disclaimer like "the views expressed are mine alone and do not necessarily reflect the views of XYZ Org” and privacy protection ‘requests.’)<br />
Disclosure of client information.<br />Respect copyrights and fair use. <br />Use good judgment.<br />Training.<br />Repercussions/consequences.<br />Leaving the organization. <br />
Here are links to social media policies I often site as excellent examples:<br />South Carolina State Library Social Media Policy: www.slideshare.net/scstatelibrary/south-carolina-state-library-social-media-policy-final<br />Editable Social Media Policy (that you will alter to make your own ;-):<br />http://tametheweb.com/2010/06/10/anytown-public-librarys-social-media-policy/<br />Guidelines for Secure Use of Social Media by Federal Departments and Agencies: www.cio.gov/Documents/Guidelines_for_Secure_Use_Social_Media_v01-0.pdf<br />ASHA Social Media Guidelines for ASHAEmployees: <br />http://beth.typepad.com/files/asha-social-media-guidelines.pdf<br />Jaffe PR:<br />www.jaffepr.com/about-us/industry-insight/white-papers/social-media-policy-procedures-and-social-network-policy-proc<br />continued<br />
U.S. Army Online and Social Media Division:www.scribd.com/doc/22366866/Army-Social-Media-Best-Practices-11-01-09<br />GretemanGroup:<br />http://gretemangroup.com/social-media-policy/<br />Intel:<br />www.intel.com/content/www/us/en/legal/intel-social-media-guidelines.html<br />If you know of others that you think should be include, please feel free to contact me so I may share them with others.<br />