Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Mediaand Your School<br />August 17, 2011<br />
Video Clip<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
How many of you . . .<br />
Today<br />What is social media?<br />Social media facts and information<br />Social media universe<br />Advice<br />Q&A<b...
What is social media?<br />Basically, they are web sites where, for free, you can connect and interact with other people.<...
Obviously confusing and intimidating.<br />
What else is social media?<br />What it is NOT:<br /><ul><li> The answer
 A stand-alone
 100% free
 Low-  maintenance
 A fleeting fad</li></ul>What it is:<br /><ul><li> An invaluable tool
 Another tool
 Uses time rather than   $$$
 Requires consistent    managing/monitoring
 Fundamental shift in   the way we   communicate</li></li></ul><li>Social Media Facts and Info<br />More than 700 million ...
Social Media Facts and Info<br />
Social Media Facts and Info<br />
Social Media Facts and Info<br />
Social Media Facts and Info<br />
Benefits<br /><ul><li>Communication tool to reach the widest audience.
Delivers the message directly to followers without them having to search a web site or other sources.
Immediacy of getting the information directly in the hands of residents.
Reach a younger demographic.
Cost is staff time, not financial.
Avoid the middle man (media) in getting message out. </li></li></ul><li>In Essence<br />Education 2.0 is taking a step bac...
Why should we care?<br /><ul><li> Connect and educate community
 Educational enrichment
 Preparing students  for communication   shift
 Stay current on education
 Fun and entertainment
 Take control of our online identities</li></li></ul><li>The important thing is that WE are where our COMMUNITY is.<br />
So, where are they?<br />
Social Media Universe<br />
Publish<br />Social news web sites for people to discover and share content from anywhere on the Internet, by submitting l...
Upcoming SlideShare
Loading in …5
×

Social Media and Your School

590 views

Published on

Presented August 17, 2011 for the Wisconsin Cluster A school districts.

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

Social Media and Your School

  1. 1. Social Mediaand Your School<br />August 17, 2011<br />
  2. 2. Video Clip<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
  3. 3. How many of you . . .<br />
  4. 4. Today<br />What is social media?<br />Social media facts and information<br />Social media universe<br />Advice<br />Q&A<br />
  5. 5. What is social media?<br />Basically, they are web sites where, for free, you can connect and interact with other people.<br />What makes social media differentis that it is more than two-way communication.<br />
  6. 6. Obviously confusing and intimidating.<br />
  7. 7. What else is social media?<br />What it is NOT:<br /><ul><li> The answer
  8. 8. A stand-alone
  9. 9. 100% free
  10. 10. Low- maintenance
  11. 11. A fleeting fad</li></ul>What it is:<br /><ul><li> An invaluable tool
  12. 12. Another tool
  13. 13. Uses time rather than $$$
  14. 14. Requires consistent managing/monitoring
  15. 15. Fundamental shift in the way we communicate</li></li></ul><li>Social Media Facts and Info<br />More than 700 million active users (Buddy Media)<br />50% of our active users log on to Facebook in any given day (Facebook)<br />Average Facebook user is connected to 80 community pages, groups, and events (Facebook)<br />Generation Y (18-24) – 99% have a profile on a social networking site (http://econsultancy.com/reports/social-media-statistics)<br />
  16. 16. Social Media Facts and Info<br />
  17. 17. Social Media Facts and Info<br />
  18. 18. Social Media Facts and Info<br />
  19. 19. Social Media Facts and Info<br />
  20. 20. Benefits<br /><ul><li>Communication tool to reach the widest audience.
  21. 21. Delivers the message directly to followers without them having to search a web site or other sources.
  22. 22. Immediacy of getting the information directly in the hands of residents.
  23. 23. Reach a younger demographic.
  24. 24. Cost is staff time, not financial.
  25. 25. Avoid the middle man (media) in getting message out. </li></li></ul><li>In Essence<br />Education 2.0 is taking a step back to see how we can integrate social media into traditional communication activities to reach a new, wider demographic withminimal cost impacts.<br />In education, it’s also aboutpreparing students.<br />
  26. 26. Why should we care?<br /><ul><li> Connect and educate community
  27. 27. Educational enrichment
  28. 28. Preparing students for communication shift
  29. 29. Stay current on education
  30. 30. Fun and entertainment
  31. 31. Take control of our online identities</li></li></ul><li>The important thing is that WE are where our COMMUNITY is.<br />
  32. 32. So, where are they?<br />
  33. 33. Social Media Universe<br />
  34. 34. Publish<br />Social news web sites for people to discover and share content from anywhere on the Internet, by submitting links and stories, and commenting on submitted links and stories. <br />152 million – The number of blogs on the Internet (Royal Pingdom 2010)<br />www.laurieboettcher.blogspot.com<br />
  35. 35. Share<br />Web sites or software that allows users to publish digital photos, video, or art online, thus enabling the user to share them with others.<br />2 billion – The number of videos watched per day on YouTube. (Royal Pingdome 2010)<br />186 – The number of online videos the average US Internet user watches in a month (Royal Pingdom).<br />www.youtube.com/laurieboettcher<br />
  36. 36. Discuss<br />Web applications that allow instant messaging, voice over internet protocol, open source message boards, and phone calls over the internet. <br />560 million – Total users<br />124 million – Average monthly users<br />www.skype.com/laurieboettcher<br />
  37. 37. Social Networks<br />Web sites built with the intention of encouraging online socialization, these range from general friend networks (Facebook, MySpace) to particular niche audiences (Dogster and Catster).<br />700 million – Total Facebook users (only 7 years old)<br />56 million – Total MySpace users (only 8 years old)<br />100 million – Total LinkedIn users (only 9 years old)<br />www.facebook.com/lbspeaksonline<br />www.linkedin.com/in/laurieboettcher<br />
  38. 38. From “Guidelines for Educators Using Social Networking Sites August 2009 (Hegna,http://www.doug-johnson.com)<br />Do not accept students as friends on personal social networking sites. <br />Don’t search and initiate friendships with students.<br />Be aware your “friends” have the ability to download and share your information with others.<br />If your school wishes to use social networking sites for educational purposes, create some type of protocol to follow. <br />
  39. 39. Microblogs<br />A web service allowing users to broadcast messages in short bursts, often limiting between 140-200 characters. <br />190 million – Total Twitter users (only 5years old)<br />140 million – Number of tweets per day (50 million last year) (http://www.onlinemarketing-trends.com/2011)<br />www.twitter.com/laurieboettcher<br />
  40. 40. Lifestreams<br />Consolidates updates from social media and social networking web sites, social bookmarking web sites, blogs, and micro-blogging updates, as well as any other type of RSS/ Atom feed. Users can use this stream of information to create customized feeds to share with friends.<br />www.hootsuite.com<br />
  41. 41. LifeCast<br />Similar to podcasting, except you can do a show live with audio only or full video. Listeners of the live show can chat with each other and the host. The show can then be embedded on a blog to create an archive. A simple definition of LifeCasting is broadcasting each and every moment of your life on the internet.<br />
  42. 42. Virtual Worlds<br />A world that exists on computers where users inhabit and interact via avatars simultaneously.<br />
  43. 43. Virtual Worlds in Education<br />Harvard University's "River City" is a MUVE that involves a society in the late 1800s that's in political and environmental disrepair--kids must figure out why residents are falling ill. <br />Quest Atlantis, a downloadable MUVE developed at Indiana University that focuses on an ancient culture.<br />
  44. 44. Social Games<br />A world that exists on computers where users inhabit and interact via avatars simultaneously.<br />55% of social gamers are female and 45% are male<br />Average US social gamers is 48, with 46% 50 or older<br />Women are 38% more likely than men to be avid gamers<br />53% play for fun, 45% to relieve stress , 43% for competition , and 32% for mental exercise<br />
  45. 45. MMO/G <br />A massively multiplayer online game is a video game which is capable of supporting hundreds or thousands of players simultaneously. Played on the Internet, they feature at least one persistent world. Not necessarily played on a computer. <br />As of October 1, users registered for virtual world sites hit1 billion (Kzero)<br />Second largest group is 15 to 25 year olds (288 million)<br />First is ages of 10 and 15 (468 million)<br />
  46. 46. MMO Family: Virtual worlds for kids<br />MMO Family is a resource for leveling a gaming-specced family ... From tips on balancing gaming with family life to finding age-appropriate niches for every family member, MMO Family offers advice on MMO gaming of the family, by the family, and for the family<br />Avatar-based chat and mini-games where kids play alongside other kids of the same age range and interests.<br />
  47. 47. Advice<br />Educate yourself first.<br />Keep your privacy settings up-to-date.<br />Remain in control of your accounts.<br />Open dialogue.<br />Offer a professional development day regarding the ethical standards for administrators and teachers for social networking.<br />Offer a professional development day discussing and informing the benefits of social networking for staff, students, and parents. This will train them how to use social networking sites as well. <br />
  48. 48. Advice<br />Update acceptable language policies in Student Handbook. <br />Create a policy statement parents and students sign yearly.<br />Provide warnings on school computers.<br />Create a Social Networking Guideline Pamphlet<br />Add value.<br />Don’t waste away at your computer.<br />
  49. 49. Questions?<br />

×