Heart of the Farm - Women in Agriculture Conference


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March 3, 2011

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  • Heart of the Farm - Women in Agriculture Conference

    1. 1. Social MediaUniverse<br />March 3, 2011Heart of the FarmWomen in Agriculture Conference<br />
    2. 2. Video Clip<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
    3. 3. Overview<br />What is social media?<br />Social media universe<br />Platforms<br />Advice<br />Q&A<br />
    4. 4. What is social media?<br />Basically, they are web sites where, for free, you can connect and interact with other people.<br />What makes social media differentis that it is more than two-way communication.<br />
    5. 5. People, like us, want to be engaged. <br />We want to interact. <br />We want to connect. <br />We want to feel part of organizations we love and feel that relationship with people we admire.<br />
    6. 6. Social Media Universe<br />
    7. 7. Publish<br />Social news web sites for people to discover and share content from anywhere on the Internet, by submitting links and stories, and commenting on submitted links and stories. <br />126 million – The number of blogs on the Internet (BlogPulse)<br />www.laurieboettcher.blogspot.com<br />
    8. 8. Share<br />Web sites or software that allows users to publish digital photos, video, or art online, thus enabling the user to share them with others.<br />1 billion – The total number of videos YouTube serves in one day<br />12.2 billion – Videos viewed per month on YouTube in the US (11.2009)<br />www.youtube.com/laurieboettcher<br />
    9. 9. Discuss<br />Web applications that allow instant messaging, voice over internet protocol, open source message boards, and phone calls over the internet. <br />www.skype.com/laurieboettcher<br />
    10. 10. Social Networks<br />Web sites built with the intention of encouraging online socialization, these range from general friend networks (Facebook, MySpace) to particular niche audiences (Dogster and Catster).<br />600 million – Total Facebook users (only 6 years old)<br />66 million – Total MySpace users (only 7 years old)<br />75 million – Total LinkedIn users (only 8 years old)<br />www.linkedin.com/in/laurieboettcher<br />
    11. 11. Microblogs<br />A web service allowing users to broadcast messages in short bursts, often limiting between 140-200 characters. <br />190 million – Total Twitter users (only 4 years old)<br />65 million – Number of tweets per day<br />www.twitter.com/laurieboettcher<br />
    12. 12. Lifestreams<br />Consolidates updates from social media and social networking web sites, social bookmarking web sites, blogs, and micro-blogging updates, as well as any other type of RSS/ Atom feed. Users can use this stream of information to create customized feeds to share with friends.<br />www.hootsuite.com<br />
    13. 13. Livecast<br />Similar to podcasting, except you can do a show live with audio only or full video. Listeners of the live show can chat with each other and the host. The show can then be embedded on a blog to create an archive. A simple definition of Livecastingis broadcasting each and every moment of your life on the internet.<br />
    14. 14. Virtual Worlds<br />A world that exists on computers where users inhabit and interact via avatars simultaneously.<br />
    15. 15. Virtual Worlds in Education<br />Harvard University's "River City" is a MUVE that involves a society in the late 1800s that's in political and environmental disrepair--kids must figure out why residents are falling ill. <br />Quest Atlantis, a downloadable MUVE developed at Indiana University that focuses on an ancient culture.<br />
    16. 16. Social Games<br />A world that exists on computers where users inhabit and interact via avatars simultaneously.<br />55% of social gamers are female and 45% are male<br />Average US social gamers is 48, with 46% 50 or older<br />Women are 38% more likely than men to be avid gamers<br />53% play for fun, 45% to relieve stress , 43% for competition , and 32% for mental exercise<br />
    17. 17. MMO/G <br />A massively multiplayer online game is a video game which is capable of supporting hundreds or thousands of players simultaneously. Played on the Internet, they feature at least one persistent world. Not necessarily played on a computer. <br />As of October 1, users registered for virtual world sites hit1 billion (Kzero)<br />Second largest group is 15 to 25 year olds (288 million)<br />First is ages of 10 and 15 (468 million)<br />
    18. 18. Advice<br />If your are interested in getting involved in social media, educate yourself first.<br />Keep your privacy settings up-to-date.<br />Remain in control of your accounts.<br />Open dialogue with your kids/grandkids/students/etc. about social media, its uses, and its consequences.<br />Add value.<br />Don’t waste away at your computer.<br />
    19. 19. Questions?<br />