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Marketing Presentation Womens Enterprise Day Nov 2009

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Marketing Presentation Womens Enterprise Day Nov 2009

  1. 1. Laurie Bilby<br />Bailiwick Consulting<br />07833 114598<br />bailiwickconsulting@gmail.com<br />
  2. 2. Marketing<br />“Getting your message across!”<br />
  3. 3. Marketing PlanningTextbook Approach<br />Situation Analysis<br />Marketing Objectives<br />Describe your target market<br />Marketing tactics – Marketing Mix<br />Controls<br />
  4. 4. Let’s make this real for you<br />Action?<br />Objectives<br />Develop<br />Evaluate<br />Competitors<br />Mind the Gaps<br />Define your business<br />Customers<br />Who are they?<br />Their Needs?<br />Target £’s ?<br />Forecast ?<br />Pricing<br />
  5. 5. SWOT Analysis<br />
  6. 6. 1Marketing Plan/Strategy<br /> Your business? Define what you do<br /> This may seem obvious but many people overlook the importance of this question<br /> It is not enough to say I’m going to open a restaurant<br /> What sort of restaurant do you want your business to be?<br />
  7. 7. 2Marketing Strategy/Plan<br /> Define your market<br /> Customer needs?<br /> Refine what you do - continuous process<br /> Strengths & Weaknesses on competitors<br /> Customer feedback<br />
  8. 8. 3Marketing Strategy/Plan<br />Financial objectives<br /> Pricing<br />
  9. 9. 4Marketing-Tactical Plan<br />Don’t let your customers/potential customers get away<br /> How are you going to make interest and enquiries into income/sales?<br /> Detail what you are going to do<br />
  10. 10. 5Marketing Tactical Plan<br /> Only now should you decide on how you are going to market your business <br /> For example<br /> Leaflets Trade Shows<br /> Networking Yellow Pages<br /> Website Word-of-Mouth<br /> E-Newsletter Facebook<br /> PR Twitter<br /> Blog Cold calling<br />
  11. 11. Facebook<br />
  12. 12. Twitter<br />
  13. 13. Blogging<br />
  14. 14. 6Marketing Tactical Plan<br />Your decision on your marketing mix will depend on the product or service you are selling and the target market you are trying to reach<br />
  15. 15. 7Marketing Strategy & Tactical Plan<br />Set yourself sales and marketing targets and write them down as part of your marketing plan<br /> Use the SMART formula for your goals and objectives<br />
  16. 16. 8Marketing Strategy & Tactical Plan<br /> Marketing Budget<br /> Marketing Timetable – Seasonality build in<br />
  17. 17. 9 Marketing Strategy & Tactical Plan<br />Suggest you review monthly<br />
  18. 18. Marketing<br />Good Luck with your Plan!<br /> “Getting your message across!”<br />Laurie Bilby Bailiwick Consulting<br />07833 114598<br />
  19. 19. Starting a Business<br />My Facebook page<br />http://www.facebook.com/home.php?ref=home#/pages/Starting-a-Business/164699357780<br />I’ve just set up this page to publish useful information for people who are thinking about starting a business or have started a business. Please join if you feel it would be useful to you and your business.<br />Laurie <br />

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