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Or in one simple word: PERFORMANCE
1s                 7%              11%                  16%                 12%                   Conversion       Page Vi...
- 0.1s   Revenues               + 1.0%- 0.4s   Traffic                + 9.0%- 2.2s   Downloads              + 60 millions ...
•   ADN is an accepted industry term for a variety of techniques used to enhance    performance of website & application d...
FEO Features                                                                                Benefits   Provide intelligen...
Price                                            Market leaders. Best performances. Full services. 24/7 Support        Foc...
 2013 04 17 - LaunchPad Bangkok - web performance
 2013 04 17 - LaunchPad Bangkok - web performance
 2013 04 17 - LaunchPad Bangkok - web performance
 2013 04 17 - LaunchPad Bangkok - web performance
 2013 04 17 - LaunchPad Bangkok - web performance
 2013 04 17 - LaunchPad Bangkok - web performance
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2013 04 17 - LaunchPad Bangkok - web performance

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Introduction to the concept of web performance cloud services such as CDN, ADN and FEO.

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2013 04 17 - LaunchPad Bangkok - web performance

  1. 1. Or in one simple word: PERFORMANCE
  2. 2. 1s 7% 11% 16% 12% Conversion Page Views Customer Bounce Rate Delay Satisfaction RateAfter 3s Wait … 57% of them give up… of which 80% never come back Source:NetworkBench
  3. 3. - 0.1s Revenues + 1.0%- 0.4s Traffic + 9.0%- 2.2s Downloads + 60 millions / year- 5.0s Revenues +12% (HW cost -50%)+2.0s Revenues - 4.3%+0.4s Searches - 0.6% Source: Oreilly Velocity 2009 / 2008 / Strangeloop
  4. 4. • ADN is an accepted industry term for a variety of techniques used to enhance performance of website & application delivery. • Focuses on “dynamic” vs static content. Particularly useful for Web 2.0-style applications. • Can provide similar performance benefits of CDN with or without the caching component. • Leverages the distributed “edge” to optimize the communication path from the client to the origin.• Typically involves various combinations of server and protocol optimizations, and connection handling to overcome sub-optimal default behavior of traditional devices & operating systems. Some examples of typical techniques developed and implemented over many years: • TCP Fast-start • TCP packet sizing • Connection keep-alive • Connection & packet multiplexing • Route selection & multi-pathing • Parallelization • Resource/DNS prefetching (can also be applied to standard CDN) • Compression • Content adaptation/optimization
  5. 5. FEO Features Benefits Provide intelligent content optimization  Keep application data and logic off the network altogether Dynamic assembly of HTML at the edge  Reduce the number of request- Centralize optimization of static resources response cycles Automate application of web optimization best practices  Reduce the size of responses, downloads, and cached pages Enhance control across platforms  Improve the browser layout of pages and reduce bounce rates  Increase revenues  Increase search engine ranking  Improve page view metrics and site stickiness Page Rendered with Edge Optimizer  Avoid cost of recoding  67.7% increase in data delivered in HTML  36.7% reduction in page load times  48.1 % improvement in perceived load start  18.2% increase in open connectionsPage Rendered without Edge Optimizer  28.9% increase in number of hosts  53.1% reduction in number of objects retrieved
  6. 6. Price Market leaders. Best performances. Full services. 24/7 Support Focusing on video delivery for large customers Plain Vanilla. Limited SLA. Limited Support. Limited Features Basic service. Limited SLA. Limited Support. Major Capacity issues. Dirt Cheap. Plain vanilla services. No SLA. Several major outage over the last 12 months Performance

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