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Risk distribution in online marketing monetization models

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This graph shows how risks are distributed between advertisers and publishers depending on the monetization model. In practice, scalability potential and targeting accuracy needs also bear relation to the selected monetization model.

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Risk distribution in online marketing monetization models

  1. 1. RISK DISTRIBUTION IN ONLINE MARKETING MONETIZATION MODELS BY LAURENT MÜLLENDER, 2011
  2. 2. low highNeeded targeting accuracy CPMCPMCPMCPM CPCCPCCPCCPC CPL/CPACPL/CPACPL/CPACPL/CPA Risk AdvertiserRisk Advertiser RiskRisk Publisher/AgencyPublisher/Agency Scalability Potential
  3. 3. AUTHOR Laurent Müllender Performance-driven product management and online marketing www.muellender.biz Laurent.muellender@gmail.com

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