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Digital Publishing, EU market, 2017

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Talk on the W3c Publishing Summit, November 2017, San Francisco

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Digital Publishing, EU market, 2017

  1. 1. 9 November 2018 Digital Publishing, EU Market W3C Publishing Summit, November 2017, San Francisco
  2. 2. Date Sources / FEP, R.Wischenbart, SNE
  3. 3. 44 countries (UN) 90+ languages (EU: 24 official lang) Europe 575.000 new titles / year € 22,5 billion sales revenue 22 million titles in stock, 4 million digital
  4. 4. data / 2015 ebook market ... 6 to 7 %? digital = apps, db subscriptions
  5. 5. "Hidden" market shares ... ✤ Self publishing UK: 22% of the ebook market (/units) in 2015 Germany: Tolino 20% (/units), Amazon 40% in 2016 ✤ Web subscriptions, essentially for professional and educational publications ✤ Business reports ... currently sold as PDF ✤ Audiobooks
  6. 6. BookstoreS One algorithm cannot fulfill all desires ✤ Discovery, serendipity ✤ From small shops, city center ✤ To large brands, with strong digital presence ✤ The EU defends this diversity
  7. 7. Who are the EU e-Booksellers? ✤ EU Context: High VAT (15-27%) going down to 5% in 2017 Fixed price, by publishers, in Germany, Austria, , France, Spain, Italy, Norway, Denmark ... ✤ Amazon: leader in most EU countries; dominant in the UK (90%?) ✤ Global platforms: Google Play, iBooks ✤ Regional or local booksellers like Tolino (now KOBO), FNAC (KOBO), Cultura (TEA), ...
  8. 8. EPUB vs other formats ✤ EPUB now THE publishing format in Europe ✤ But PDF still strong in catalogues, non-fiction. ✤ And EPUB is still not a end-user brand epub 39% epub fxl 4% pdf 37% streaming 8% mobi 6% other 6% Electre, France, 255K titles epub epub fxl pdf streaming mobi other
  9. 9. EPUB3 still not ubiquitous ✤ EPUB 2 still strong in fiction trade, but Publishers are moving to EPUB 3
 - Better typographic capabilities
 - Avoid distribution of obsolete ebooks
 - Better accessibility European Accessibility directive (2018) will push EPUB 3. ✤ EPUB 3 heavily promoted by EDRLab ✤ Reading apps should read EPUB 2, 3 ... soon 4
  10. 10. Important future features ✤ Put lot's of attention on interoperability ✤ Optimized support for audiobooks ✤ Optimized support for visual narratives

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