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Digital Media Communication Strategies

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A quick look into multimedia strategies, media communications and rich-media systems.

Published in: Business, News & Politics

Digital Media Communication Strategies

  1. 1. Online Multimedia Strategy (for Business) Laurent Bridenne
  2. 2. Online Multimedia - Benefits - • Increase Business Agility • Increase Customer Engagement & Preference • Decrease Travel & Event Costs • Increase Brand Awareness
  3. 3. Online Multimedia • YouTube -vs- Managed Multimedia Platform? ✓ Grab users from large social video sites (YouTube, Blip.tv, etc.) to drive business into your managed web properties ✓ Maintain control over user experience, quality, editorial, ads and pre-rolls with Managed Multimedia Platform ✓ Record once, re-purpose in various communication programs (sales, marketing, training, etc.) and presentation systems (web-based, projection, digital-signage, etc.) ✓ Enable more than just ‘video’ (screencasts, podcasts, interactive tours, etc.)
  4. 4. Media Communications
  5. 5. “Tell me, and I will forget Show me, and I may not remember Involve me, and I will understand” Benjamin Franklin
  6. 6. - Takeaways - • Involve users to experience a product versus lecturing them about it (interactive tour versus linear video) • Enable two-way communications for stronger relationship (chats, forums) • Learn about your audience (Lead scoring, registration, preferences)
  7. 7. Media Communications - Extending the reach - • Social Media (twitter, twitpic, facebook) • Social Video (YouTube, Blip.tv,Vimeo, etc.) • Cross-Pollinate content on trusted 3rd party sites and industry maven blogs • Make your media assets “SEO friendly”
  8. 8. Media Communications - Practical Usage - • Live Webcasting with Chat • Virtual Events • Interactive Tours • Podcasts (iTunes, MRSS, etc.) • Digital Signage
  9. 9. Online Multimedia Platform
  10. 10. Online Multimedia Platform - Benefits - • Centralized library of assets • Centralized Player Management • Dynamic Publishing • Consistent User Experience • Personalized Experiences
  11. 11. Online Multimedia Platform - Technical Strategy - • Leverage Best-of-Breed Solutions (Commenting, Sub-titling, Syndication, etc.) • Enable Digital Media Workflows from Capture to Distribution (Increase Flexibility, Decrease Turn-around Time) • Media Development Templates (Lower Internal/External Production Costs)
  12. 12. Online Multimedia Platform - Integration Points - • Analytics System / Lead Scoring • Online Store • LDAP • Web Publishing System • Content Management System • Search
  13. 13. Online Multimedia Platform - Delivery - • Localize content • Localize players • Adaptive Streaming • Support Mobile Devices • Set-top Box
  14. 14. Online Multimedia Platform - Analytics - • Audience Measurement ✓ User Information, Engagement & Preferences • Business Measurement ✓ Market Pipeline, Lead scoring, Purchases made • Viral Measurement ✓ Embeds, Referrals, Sharing, Commenting, etc.
  15. 15. Online Multimedia Strategy (for Business) Laurent Bridenne

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