1. 1
LAURENSIA INTAN PERMATASARI
Summary
Who says, a computer nerd can’t
communicate and interact with
people?
I work for a one of tobacco
companies in Indonesia. Passionate
with everything about
people/consumer and their habits,
communication, media, trends.
Travelling and exploring is my
addiction.
Flexible, responsive, communicative,
detail, proactive, hard worker, and
self-motivated person. Work both
independently or in a team. Willing
to learn anything in order to support
my work in the company.
Personal
Birth :Semarang, March 27
th
1987
Marital : Single
Nat : Indonesian
Religion : Catholic
Address : Jl. Z no.56 RT 02 RW 02
Slipi, Palmerah, Jakarta
Barat
Phone : +6285641046092
laurensiaintan@gmail.com
Laurensia Intan Permatasari
Laurensia intan
@intanlaurensia
@laurensiaintan
WORKING EXPERIENCES
Associate Media Manager – Media Communication
PT. DJARUM (Jakarta, Indonesia), March 2011 – now
Assist Media Manager and collaboration with media agency in
managing media planning and buying for corporate and brands;
conventional and digital.
Media planning and buying
Share and or initiate media ideas/planning for brands and
corporate.
Ensure brand objectives translated into media strategy.
Managing media strategy translated into execution.
Ensure media effectiveness and efficiency was achieved.
Consultancy function in media planning for all business
units/department.
Always looking for and execute new media approach.
Monitor and supervise media operational.
Ensure media agency periodically submit report (post
buys, monthly performance, competitive review, media
landscape)
Supervise media agency in managing media buys for ad
placement.
Assist Media Manager to initiate and or execute media
research, in collaboration with Marketing Research unit.
Application development – Business Technology
PT. DJARUM (Jakarta, Indonesia), January 2010- March 2011
Design and develop internal application for corporate.
Maintain and bug fixing apps.
Application : Travel management, Leave/Absence, Human
resources, reporting system, little part of financial apps
2. 2
SKILLS
Marketing media planning, media buying, media
advertising, corporate social
responsibility, digital marketing (in
learning progress), consumer media habit,
media landscape, media research
Tech Database server, php scripting language,
database management system, database
programming, and website development
Operating System Microsoft
Office Microsoft
Language Indonesia, English
Travelling, diving, swimming, badminton, technology & gadget, trend,
people, communication, writing (contributor of internal company
magazine, rubric: travel and media).
2005 – 2009 Faculty of Information Technology
Satya Wacana Christian University Salatiga
Majoring in Networking and Security
GPA 3,85
2002 – 2005 Satya Wacana Christian Senior High School Salatiga
Natural Sciences (Ilmu Alam)
1999 – 2002 Domenico Savio Pangudi Luhur’s Junior High School
Semarang
1993 – 1999 Sang Timur Elementary School Semarang
HOBBIES / ACTIVITIES
FORMAL EDUCATION
3. 3
SEMINAR, WORKSHOP, TRAINING, FESTIVALS
1. Powerful Presentation, 2015, Jakarta Indonesia
2. Digital Marketing, 2015, Jakarta Indonesia
3. Measuring Promotion Effectiveness, 2013, Jakarta Indonesia
4. Strategic Thinking, 2013, Jakarta Indonesia
5. APMF 2014, Bali Nusa Dua, Indonesia, September 18-21, 2014
6. ADFEST 2013, Pattaya Thailand, March 17-19 2013
7. ADTECH 2013, Singapore
8. Nielsen, Jakarta (2012)
9. Beswan Djarum 2007-2008 (scholarship from PT. Djarum)
Achievement Motivation Training (December 2007)
ESQ Leadership Training (February 2008)
Leadership Training “Dare to Be a Leader” (March 2008)
Training “Reach Your Maximum Potency” (May 2008)
Leadership Training Supervisory (July 2008)
10. Leadership Outbound Training, organized by Faculty Senate
(February 2007)
11. Oracle University Course : Oracle Database 10g Introduction
( January – April 2008)
12. Oracle University Course : Oracle Database 10g Administration
Workshop I ( September – December 2008)
13. Java Hibernate Workshop on Java Programming Days FTI (May
2009)
14. Web Hacking Workshop (March 2006)
15. Technopreneurship Seminar issued by BISTEK FTI UKSW (July
2007)
16. IT Exploration Seminar (February 2006)
17. Cyber Crime Seminar (March 2006)
18. Website developer team for Kindergarten in Australia (2007)
19. KRCI team for FTI (2007)
20. 3rd winner Business Plan Competition Bistek FTI (2007)
21. Apprentice on PT. Sango Ceramics Indonesia Semarang (2008)
4. 4
COLLEGE EXPERIENCES
Scholarship :
1. TPSDP 2006-2007
2. Djarum Scholarship 2007-2008
Organizational :
1. Functionary of Faculty Senate (as a treasurer) (2006-2007)
2. Functionary of Faculty Senate (as a treasurer) (2007-2008)
3. Functionary of Faculty Parliament, Committee B-Organization
(2007-2008)
4. Committee (as a treasurer) of FTI Days (2007)
5. Committee (as a treasurer) of Pekan Ilmiah Mahasiswa Nasional TI
(PIMNAS TI) (2007) as a treasurer
6. Committee of Seminar Nasional & IT Expo FTI-PSKTI (2006)
7. Committee of Open House FTI (2007)
8. Committee of Welcome Party FTI “Our Colorfull Differencess (2007)
9. Committee of Young Generation Gathering St. Paulus Miki Church
Salatiga (2009)
Assistant Lecturer :
1. Pengantar Teknologi Informasi (2006, 2007)
2. Manajemen Database (2007)
3. Sistem Basis Data (2007, 2009)
4. Pengembangan Web (2007)
5. Aljabar Linier dan Matriks (2007)
6. Algoritma dan Struktur Data (2008)
7. Grafika Komputer (2007)
8. Interaksi Manusia dan Komputer (2008)
9. Perancangan dan Implementasi Jaringan Komputer (2008)
10. Rekayasa Perangkat Lunak (2008, 2009)
11. Matematika Diskrit (2009)
