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Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018

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Three keyword research tools to make your life easier.

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Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018

  1. 1. Keyword Research: Tools to Make Your Life Easier
  2. 2. Why Is Keyword Research Important? Keyword research is one of the most important, valuable, and high return activities in SEO. It’s not just about getting visitors to your site, but about getting the right kind of visitors.
  3. 3. Why Is Keyword Research Important? A website that is well-optimised for search “speaks the same language” as it’s potential visitor. Too often, keyword research is conducted like this…
  4. 4. Why Is Keyword Research Important?
  5. 5. So How Do We Make Sure We’re Speaking the Same Language?
  6. 6. Tools! https://unsplash.com/photos/y9Cj
  7. 7. Tool Number One: Keyword Keg https://keywordkeg.c
  8. 8. Keyword Keg Good for: • Finding primary and secondary keywords for category/service pages • Quickly analysing your competition and SEO difficulty • Handy Chrome plugin for in-SERP data
  9. 9. Keyword Keg https://keywordkeg.c
  10. 10. Keyword Keg https://keywordkeg.c
  11. 11. Keyword Keg We can then use this data to start mapping keywords against specific category pages. By mapping your keywords, you can keep a lid on any cannibalisation.
  12. 12. Tool Number Two: Answer the Public Good for: • Finding longtail keywords for blog content • Content ideation • Pulls in search volume data from Keyword Keg https://answerthepublic
  13. 13. Answer the Public There is going to be a lot of irrelevant and downright weird questions popping up in here… …but as you scroll through, you’ll start to notice some themes emerging…
  14. 14. Answer the Public
  15. 15. Answer the Public - Why is SEO important? - Why is SEO audit important? - Why SEO is important for online business? - Why SEO is essential - Why SEO is still important
  16. 16. Answer the Public Group together these questions by theme, and you suddenly have a whole load of topics for blog content…
  17. 17. Data Nerd? Download your ATP research as a CSV Copy the keywords and paste it in to the Keyword Keg bulk uploader…
  18. 18. Data Nerd?
  19. 19. Keyword Research: SEMrush Keyword Magic Tool Good for: • Advanced keyword research for all keyword types • Quickly analysing keyword themes and groups • Discovering keywords phrases you can target for featured snippets https://www.semrush.com/features/keyword- magic-tool/
  20. 20. Keyword Research: SEMrush Keyword Magic Tool
  21. 21. Keyword Research: SEMrush Keyword Magic Tool
  22. 22. Keyword Research: SEMrush Keyword Magic Tool
  23. 23. Keyword Research: Tools to Make Your Life Easier Keyword Keg Answer the Public SEMrush Keyword Magic Tool
  24. 24. Thanks for Listening!

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