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Systems & Processes
for Creatives
But I’m a creative!
I know. Me, too.
@laurenpittenger#wcphilly
The inside of my brain
proc·ess1
ˈpräˌses,ˈprōˌses/
noun
a series of actions or steps taken in
order to achieve a particular end.
@laurenpittenge...
Why bother?
@laurenpittenger#wcphilly
Processes give us a
roadmap.
@laurenpittenger#wcphilly
Systems and processes
help us do a good job.
@laurenpittenger#wcphilly
Processes help us
lead clients.
@laurenpittenger#wcphilly
Processes mean less time
reinventing the wheel.
@laurenpittenger#wcphilly
Helps get everyone
on the same page.
@laurenpittenger#wcphilly
Systems + processes
are how it gets done.
@laurenpittenger#wcphilly
The work is what
is getting done.
@laurenpittenger#wcphilly
The end goal is
why we’re doing it.
Don’t forget this.
@laurenpittenger#wcphilly
What is the
site’s purpose?
Don’t forget this.
@laurenpittenger#wcphilly
Our Process
@laurenpittenger#wcphilly
Our Process
DevelopmentDesignDiscovery
Research
Sitemap
Tech Brief
Wireframes
Style Tiles
Mockups
Templates
Functionality
Client Questionnaire
17
● Client’s Organization
● Client’s Customers, Clients or Supporters
● Client’s Competitors
● Brand...
Sitemap
A Slickplan Sitemap
Tech Brief
20
● Content Types
● Templates
● Forms
● Sitemap
● Search
● User permissions
Wireframe
21
Style Tile
22
Visual Mockups
23
Website Development
24
● Templates
● Forms
● Plugins
● Functionality
● 301 redirects
● SSL certificate
Content
25
¯_(ツ)_/¯
Setting up your own
@laurenpittenger#wcphilly
Write down steps
you already take.
@laurenpittenger#wcphilly
Look to the past
for challenges.
@laurenpittenger#wcphilly
One process does
not fit all projects.
@laurenpittenger#wcphilly
Shiny Process Syndrome
is a real thing (I made up).
✨
✨
Ooooo, Trello!
And Asana?!
Or Todoist ...
No wait, Basecamp!
@laur...
Nothing is less productive
than to make more efficient
what should not be done at all.
– Peter Drucker
“
Changing our
habits is hard.
Due to our human brains.
http://bit.ly/wcpgh-change-is-hard @laurenpittenger
Commit to it.
@laurenpittenger#wcphilly
It’s a process.
Not once and done.
@laurenpittenger#wcphilly
Resources
● Unstoppable Basecamp
● Designing to Delight
● Elle and Company
Blog + Webinars
● Get Back to Design Podcast
● ...
Thanks!
Let’s Connect
laurenpittenger.com
@laurenpittenger
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Systems + Processes for Creatives – WordCamp Philadelphia 2017

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As creatives, we have a lot on our plates. Keeping it all straight can be a real challenge, particularly for those of us to whom it does not come naturally. Over the past few years as a professional creative, I have found that having systems and processes in place can make a huge difference. The trick? Don’t over complicate it. In this talk, I’ll share how to get started creating and using simple systems and processes to help us do our best work while keeping our sanity in tact.

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Systems + Processes for Creatives – WordCamp Philadelphia 2017

  1. 1. Systems & Processes for Creatives
  2. 2. But I’m a creative! I know. Me, too. @laurenpittenger#wcphilly
  3. 3. The inside of my brain
  4. 4. proc·ess1 ˈpräˌses,ˈprōˌses/ noun a series of actions or steps taken in order to achieve a particular end. @laurenpittenger#wcphilly
  5. 5. Why bother? @laurenpittenger#wcphilly
  6. 6. Processes give us a roadmap. @laurenpittenger#wcphilly
  7. 7. Systems and processes help us do a good job. @laurenpittenger#wcphilly
  8. 8. Processes help us lead clients. @laurenpittenger#wcphilly
  9. 9. Processes mean less time reinventing the wheel. @laurenpittenger#wcphilly
  10. 10. Helps get everyone on the same page. @laurenpittenger#wcphilly
  11. 11. Systems + processes are how it gets done. @laurenpittenger#wcphilly
  12. 12. The work is what is getting done. @laurenpittenger#wcphilly
  13. 13. The end goal is why we’re doing it. Don’t forget this. @laurenpittenger#wcphilly
  14. 14. What is the site’s purpose? Don’t forget this. @laurenpittenger#wcphilly
  15. 15. Our Process @laurenpittenger#wcphilly
  16. 16. Our Process DevelopmentDesignDiscovery Research Sitemap Tech Brief Wireframes Style Tiles Mockups Templates Functionality
  17. 17. Client Questionnaire 17 ● Client’s Organization ● Client’s Customers, Clients or Supporters ● Client’s Competitors ● Brand ● Website
  18. 18. Sitemap
  19. 19. A Slickplan Sitemap
  20. 20. Tech Brief 20 ● Content Types ● Templates ● Forms ● Sitemap ● Search ● User permissions
  21. 21. Wireframe 21
  22. 22. Style Tile 22
  23. 23. Visual Mockups 23
  24. 24. Website Development 24 ● Templates ● Forms ● Plugins ● Functionality ● 301 redirects ● SSL certificate
  25. 25. Content 25 ¯_(ツ)_/¯
  26. 26. Setting up your own @laurenpittenger#wcphilly
  27. 27. Write down steps you already take. @laurenpittenger#wcphilly
  28. 28. Look to the past for challenges. @laurenpittenger#wcphilly
  29. 29. One process does not fit all projects. @laurenpittenger#wcphilly
  30. 30. Shiny Process Syndrome is a real thing (I made up). ✨ ✨ Ooooo, Trello! And Asana?! Or Todoist ... No wait, Basecamp! @laurenpittenger#wcphilly
  31. 31. Nothing is less productive than to make more efficient what should not be done at all. – Peter Drucker “
  32. 32. Changing our habits is hard. Due to our human brains. http://bit.ly/wcpgh-change-is-hard @laurenpittenger
  33. 33. Commit to it. @laurenpittenger#wcphilly
  34. 34. It’s a process. Not once and done. @laurenpittenger#wcphilly
  35. 35. Resources ● Unstoppable Basecamp ● Designing to Delight ● Elle and Company Blog + Webinars ● Get Back to Design Podcast ● Smashing Magazine’s “Following a Web Design Process”
  36. 36. Thanks! Let’s Connect laurenpittenger.com @laurenpittenger

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