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The Basics of Podcast Marketing

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If you'd like to get some pointers on how you can leverage podcasting to grow your brand, give Lauren a call on 0430 181 361 or connect with her on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Don't have time to create interesting diverse content everyday?

It can be hard to create new exciting ways to speak to your audience and stay top-of-mind.

So we've created an out of the box solution to help busy business owners grow their personal and professional brand.

It's called PODCAST MARKETING.

What's the difference between podcasting and podcast marketing?

Podcasting is about creating a great show that your target market loves.

Podcast marketing is about creating a great show that becomes the source of your entire organic media marketing mix - so you have an endless supply of high-quality content that keeps your brand top-of-mind 24/7 (without all the heavy-lifting).

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The Basics of Podcast Marketing

  1. 1. The Basics of Podcast Marketing
  2. 2. 1 SHOW... Creating great content for brand recognition doesn't require the heavy-lifting so many agencies imply... Endless possibilities
  3. 3. Podcasting is about creating a great show that your target market loves. Podcast marketing is about creating a great show that becomes the source of your entire organic media marketing mix�- so you have an endless supply of high-quality content that keeps your brand top-of-mind 24/7 (without all the heavy- lifting). HERE'S THE THING What is podcast marketing?
  4. 4. "If we create a show ouraudience love - thepossibilities are endless " PODCAST MARKETING "If we create great content - our business will grow" CONTENT MARKETING
  5. 5. THE CONTENT "SPIN-OFF"APPROACH It's all about leverage Speak with influencers Share podcast Schedule micro-contentPromote video
  6. 6. EACH SHOW CREATES 10-15 PIECES OF ENGAGING CONTENT Diversified Content Facebook 33.3% Instagram 25% LinkedIn 25% Podcast 8.3% Youtube 8.3% Polls FB Lives Show Snippets Images CONVERSATION Show Snippets Images COLLABORATIONS Edited Recordings on demand Show Snippets Images IGTV
  7. 7. We'll source global experts with big audiences on the social platforms most relevant to your industry Influencer Sourcing From competitor research to creative treatments, we'll help you get all your ducks in a row, before we hit record. Content Strategy Ongoing consultation and support to make sure your show is providing the ROI you need to make podcast marketing work for your brand Podcast Consulting Ongoing content creation, social media management, podcast production & editing to keep your show running smoothly Show Production WHATWEDO
  8. 8. We'll tailor a fixed- fee package to suit your budget and marketing needs No upfront costing Seasoned account managers for ongoing support Dedicated manager We work with the best in the business... to attract the best in the business Veteran influencers We get to know your business and your customers before we put pen-to-paper An Integrated Strategy We believe a marketers job is never done - we'll monitor audience responses for continual improvement Performance tracking We're all about leveraging what you do best - and working with you to support your teams where you need it Flexible arrangements
  9. 9. A DEDICATED TEAM OF EXPERTS Our Team Podcast Host & LinkedIn Influencer Lauren Kress Brand Strategist & Instagram Influencer Olivia Faith Account Director & Production Manager Marlene Dickinson

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