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Beginner's Guide to Creating an Epic Blog
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In this presentation, I discusse how to create the perfect WordPress directory or listing site from the ground up. A directory site or DMO site is regionally focused and typically has many different components that overlap and connect. I discuss the best tools and practices for building these components and also how to organize and tie the content together.

I start by laying the groundwork and organizing the different elements (Business Listings, Places to Go, Events, Maps, etc). I then continue with examples of excellent themes and plugins that can be extremely helpful for this type of site. If you like to get your hands dirty, then you’ll enjoy the section on creating and linking custom post types, including custom fields and user generated content.

Lastly, I include how to monetize your directory site and how to promote and grow your DMO for your intended audiences.

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Destination anywhere

  1. 1. DESTINATION ANYWHERE creating the ultimate directory website
  2. 2. @lujeffcoat Lauren Jeffcoat WPML Supporter | WPML Training @lujeffcoat
  3. 3. @lujeffcoat
  4. 4. “ @lujeffcoat The Roads of NC Wine Country
  5. 5. @lujeffcoat The Roads of NC Wine Country
  6. 6. @lujeffcoat
  7. 7. Why Build a Directory Website?
  8. 8. @lujeffcoat Gimme Gimme Gimme, I NEED, I NEED! To Fulfill the Want or Need for more Information
  9. 9. @lujeffcoat To Monetize and/or Make Profit Show me the money.
  10. 10. What Do I Need to Get Started?
  11. 11. @lujeffcoat PATIENCE
  12. 12. @lujeffcoat HOMEWORK
  13. 13. @lujeffcoat ESTABLISH A BRAND
  14. 14. @lujeffcoat SEO
  15. 15. @lujeffcoat SHAKE HANDS
  16. 16. @lujeffcoat NEVER. STOP. WORKING.
  17. 17. Key Elements of a Directory Website
  18. 18. @lujeffcoat Identify Your Target Audience Demographic WHO?
  19. 19. @lujeffcoat WHAT? What do Your Visitors Want and How do They Want it Delivered?
  20. 20. @lujeffcoat WHAT? Pictures Videos Discounts Location Events Reviews
  21. 21. @lujeffcoat ACCURACY Your Site is Only as Good as the Accuracy of the Information it Provides
  22. 22. @lujeffcoat ENGAGE Create the WOW factor
  23. 23. Themes and Plugins
  24. 24. @lujeffcoat Directory Theme by AIT Themes • Fully Responsive • Customizable • Built in Page Builder • CSV Import/Export • MailChimp Integration • Subscriptions Built In Get it HERE.
  25. 25. @lujeffcoat Listable by pixelgrade • WooCommerce Integration • Advanced Filtering System • Google Maps • Widget-based Sections • Drag-and-Drop Page Builders Get it HERE.
  26. 26. @lujeffcoat Javo by Javo Themes • Customizable rating system • Google Maps with Ajax • Front-end Forms • Custom Fields • Fully Responsive • Lots of Included Plugins Get it HERE.
  27. 27. @lujeffcoat • Stripe and PayFast Gateway for accepting payments. • Completely responsive. • Fully customizable form fields. • Supports reCAPTCHA. • Accept listing payments and provide free listings in your business directory. • Built in CSV import and export. • Full support for recurring payments. Get it HERE.
  28. 28. @lujeffcoat • Fully responsive. • Entries can be submitted via the user-friendly front end interface. • Built-in review system. • Complete compatibility with WordPress Multisite. • 15+ widgets and 12+ widget areas. • Export, import and re-import of data using CSV files. • Includes Google Analytics widget. Get it HERE.
  29. 29. @lujeffcoat • Create Custom Post Types, Fields and Taxonomies. • Completely Responsive. • Fully Customizable Frontend Form that Integrates with WooCommerce. • Accept Listing Payments and Provide Free Listings in your Business Directory. • Create any number of listing templates without having to code, using Views. • Add the ability to filter by category, listing type or whatever parameters you choose to create. Get it HERE.
  30. 30. Customizing Your Site
  31. 31. @lujeffcoat Toolset allows you to: ▪Create Custom Post Types ▪Create Custom Field Groups ▪Create Custom Taxonomies ▪Create Frontend Submission Forms ▪Add Payment Options to Submission Forms ▪Display Custom Content – No Coding Required ▪Add Listings to Google Map
  32. 32. @lujeffcoat
  33. 33. With Toolset Types, the Sky is the Limit!
  34. 34. @lujeffcoat Image Gallery Contact Info & Social Media Map and Directions List of Amenities Hours of Operation Property Details
  35. 35. @lujeffcoat
  36. 36. Show Me The Money
  37. 37. Offer Featured Listings, or Premium Placement
  38. 38. Sell Ad Space or Use Google Adsense
  39. 39. Affiliate Marketing
  40. 40. VIP or Membership Program
  41. 41. Bonus Tips
  42. 42. @lujeffcoat SIMPLIFY Don’t Over Complicate Things
  43. 43. @lujeffcoat 1-800-TOLL-FREE Toll Free Phone Numbers Build Trust
  44. 44. @lujeffcoat START WITH THE BASICS Know Where You Want to Get to and Build a Great Foundation to Get There
  45. 45. @lujeffcoat TELL PEOPLE WHAT TO DO Don’t Try to be Too Clever
  46. 46. @lujeffcoat DON’T COMPARE Focus on Being Awesome
  47. 47. @lujeffcoat ENJOY THE FRUITS OF YOUR LABOR. BUT SERIOUSLY. NEVER STOP WORKING.
  48. 48. @lujeffcoat Thanks !! Any questions? lauren.j@onthegosystems.com
  • TantienHime

    Oct. 25, 2016

In this presentation, I discusse how to create the perfect WordPress directory or listing site from the ground up. A directory site or DMO site is regionally focused and typically has many different components that overlap and connect. I discuss the best tools and practices for building these components and also how to organize and tie the content together. I start by laying the groundwork and organizing the different elements (Business Listings, Places to Go, Events, Maps, etc). I then continue with examples of excellent themes and plugins that can be extremely helpful for this type of site. If you like to get your hands dirty, then you’ll enjoy the section on creating and linking custom post types, including custom fields and user generated content. Lastly, I include how to monetize your directory site and how to promote and grow your DMO for your intended audiences.

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