GPShopper presented a webinar on July 22, 2014, preparing retailers for the upcoming Apple and Android updates, including:
iOS 8 Touch ID: How ease-of-checkout will increase your conversion rates
iOS 8 Widgets: Users can access Wish Lists and Price Alerts directly from their Notification Center
iOS 8 Actionable Notifications: Add interactivity to your current Push system
Android Wear: Does your smartphone app have a wearable counterpart?
Android Material Design: New tools for customized typography, grid and color changes
Android One: Will your app change as other smartphone manufacturers design for Android?
Restricted Wi-Fi Tracking: Retailers can no longer sniff MAC addresses. GPShopper recommends using other options for honing in on your customers' in-store behavior, like proximity marketing with the use of beacons.