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BMBAA MAG Fall 16 Final-min

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BMBAA MAG Fall 16 Final-min

  1. 1. BMBAA FALL 2016 ISSUE G O I Z U E T A B L A C K M B A A S S O C I A T I O N M A G A Z I N E An interview with Alumnus, Ryan Chappell, MBA '14 about life after business school and climbing the corporate ladder The Goizueta community reflect on a community conversations on injustice and the show of solidarity for the Black Lives Matter Movement ALUMNI SPOTLIGHT GOIZUETA KUDOSLET'S STAND TOGETHER Celebrating current Goizueta students and alumni
  2. 2. BMBAA MAGAZINE | 01 As a club, our mission is to promote diversity throughout the Goizueta community and the greater Atlanta area.  We will strive to do just that in many ways this year through dynamic programming, community involvement, and collaboration. You can look forward to events with highly influential C­suite guest speakers and more opportunities to give back to the community through partnerships with organizations such as the United Way. In addition, social events such as a trip to see the Alvin Ailey Dance Theater and Stomp the Yard K.E.G.S will celebrate the uniqueness and richness of Black culture. We also recognize the importance of being a proactive voice in   current events that are affecting our daily well­being such as the #blacklivesmatter movement, the 2016 election, and working with MBA admissions to increase black enrollment for all programs. What do we need from you? We need you to be supportive of all events, pass this magazine on to other alumni and classmates, and voice your opinion throughout the school year on how Black MBA can better serve you. Here’s to one amazing year! President'sNote President CLEYANA MAYWEATHER We have so many exciting things to look forward to as we begin a new school year for the Black MBA Association (Black MBA). Black MBA has launched this “new look” magazine to help keep all informed on upcoming events and celebrate the success of current students and alumni. President's Note  3 things to do this school year Goizueta Kudos Inspiration board Alumni Spotlight: Ryan Chappell  TableofContents Please send your comments or questions to our email address. If you know an alum that should be featured, let us know. GOIZUETABMBAA@GMAIL.COM WE WANT TO HEAR FROM YOU! 2016-2017 BMBAA BOARDAnnual Herb Allen Dinner with BMBAA Class of 2016 and 2017 leadership team Cleyana Mayweather, President Kendall Exume, Executive Vice President Lauren Dawson, VP of Community Development Moyosola Akinkanju, VP of Marketing & Communication Elen Thompson, Treasurer Tiffany Andersen, 1st Year Representative Ayana Mcginnis, 1st Year Representative Sidique Jarr­Koroma, One year Representative Moyosola Akinkanju, Editor  01 02 03 04 05 08 09 Calendar of Events Let's Stand Together, Reflections from Students and Staff  
  3. 3. Have you discovered your calling? I'm really enjoying what I'm doing now as the Brand Manager of Funyuns. One of the things our former CMO, Ram Krishnan would say is ‘Are you learning, are you growing, and do you like the people you work with?’ When one or two of those things aren’t setup right that is when you should start questioning if you have found your niche. I think I've found my niche in brand management. I’m learning and I love what I’m doing with strong cross­functional partners.There are always opportunities to work externally too. I’ve had the opportunity to stretch my skills outside corporate by doing freelance consulting work.   Are there times you have felt alone or different in your career? How have you been able to navigate those circumstances? In your career there are times when you are put in a position where you feel like you are the only one. At PepsiCo, it may not be that I am the only black person in the room, sometimes I’m the only male in the room. It is a different dynamic. Being one of the few comes with the territory, but the onus is on you to show up and show out. It's important that brand leaders developing creative ensure that creative reflects those consumers in a real way. For example, if your brand is primarily consumed by Hispanics, its hugely important they are reflected in the media and creative assets in a real authentic way.  "Learningbydoing" Generally, it's important to have a diverse team that is reflective of who is consuming the product. We have to make sure we continue to do that. What do you know now that you wish you knew while at Goizueta? Have there been any unexpected challenges in your career? How have you been able to overcome those challenges? One class I wish I took was Managing Through Change because reorgs happen and there are growing pains with reorgs.  I have heard from other MBA alums who experienced reorgs and had to find another job. The CPG industry changes quite rapidly and marketing changes every day, which makes it a challenge. You also have to understand the world of digital as it has really changed marketing activations and how you engage with consumers today. In addition, it has even changed the standard 4Ps and 5Cs framework. It's important to understand how digital really amplifies or changes those different aspects for your business. What do the next 5 years look like for you? This changes all the time for me. I’m looking forward to becoming a well respected brand leader chartering growth on brands through deep consumer insights pulled all the way to consumers in the form of rich activations. What is one piece of advice that you have received in your career that has served you well? One thing I have learned at PepsiCo from one of our senior leaders is about the amount of influence you have. There is a high level of engagement and interaction you have with various cross functional partners on product supply, packaging, R&D, sales and the customer in order to ensure you can execute properly. You really have to have a strong ability to influence and persuade. I understood it, but I think I underestimated that initially when I came into the company 2 years ago. Learning how to influence and persuade has really helped me understand how much you really have to push to get things done. Ryan Chappell, MBA '14 describes his career since leaving Goizueta as a lot of quick challenges, learning by doing and falling forward. Starting his career as an Associate Brand Manager at Frito Lay - PepsiCo, Ryan is now the Brand Manager of Funyuns at PepsiCo. I asked him some questions to learn more about his career and experiences since graduating. by Moyosola Akinkanju A L U M N I S P O T L I G H T BMBAA MAGAZINE | 02
  4. 4. 1 3 thingsT O D O T H I S S C H O O L Y E A R You can plan a trip with friends or choose to attend a Mid- Semester Module (MSM) this year. For MSM, you can choose from options in UK, Colombia, Nicaragua, India , China and South Africa. Travel 2 Communication skills are one of the most critical skills you need to succeed post MBA. You can take a creative writing class to help you work on your communication. Take a Writing Class 3 This is your time to be purposeful and set yourself up for the life you want. You have a network of people here to help you figure it out. Act intentionally BMBAA MAGAZINE | 03
  5. 5. Let's Stand Together A call for dialogue and action about the injustice facing the black community was spearheaded by the Black MBA Association with overwhelming support and collaboration from administration, faculty, and students. In the pages to follow are reflections from Goizueta students and staff regarding the issues and images of the events that took place on campus including a community conversation and a day of solidarity. Edited by Moyosola Akinkanju BMBAA MAGAZINE | 04
  6. 6. henDeanJamesspokethewords, “Please, don’tshootmy son”, tearsbegantowellupinhereyes. I’vethoughtthosewords manytimesmyself, butneverdaredtoutterthemoutloud. At thatmoment, Ifeltaninstantconnectionwithher; notasour Dean, notasmyboss, butasanotherAfricanAmericanmother withthesharedexperiencesofwantingtoprotectherson. Aftershecollectedherself, itwasdifficultformetolistentothe remainderofhermessagebecauseIwasreflectingonthefact thatwelikelyhavehadthesameconversationswithoursons; “Don’tputonyouhoodie”; ”Takeyourhandsoutofyourpockets asyouwalkthroughthestore”; “Don’ttalkbacktothepoliceand don’tmove- Yourlifecoulddependonit”. Thetruthis, nowitis hardtoknowwhattotelloursonsanddaughterstodoto ensuretheirprotectionagainstthosewhowouldprofilethemas criminals, justbecauseofthecoloroftheirskin. Ialsocouldnothelpbutwonderhowthepowerofherspeaking thosewordsoutloudaffectedthestudentsintheroom. These areourfutureleaders. Whatweretheythinkingandfeeling? WeretheyponderingthejuxtapositionoftheDeanofoneofthe topbusinessschoolsinthecountry, withherplatformand power, havingtodealwiththesamefearasanyotherAfrican Americanperson/mother? Howcouldthisbein2016? How couldallofthisbehappeningafterwehavemadesomuch progress? AsIlookedaroundtheroomandnoticedthattherewere studentsfromalldifferentraces, cultures, nationalities, genders, backgrounds, andreligionsinattendance; Iknewthewords thatDeanJamesandDeanBrianspokewerenotwasted- that ourstudentswerereadytostandtogether, continuethe dialogue, andmostimportantly, speakoutforjustice. AsI listenedtotheBlackMBAAssociationleadershipthanktheir classmatesforbeingthereandtheemotionsthatitevoked, I begantofeelgratefulfortheconversation, andproudofour students, aswellas, DeansJamesandDeanBrianfordaringto havesuchacourageousconversationandcalltoempathyand action. Thenextday, whenIworeblackalongwithsomanystudents, staffandfaculty, Iknewthatitwasmorethanjustforshow. I knewthatIwasblessedtobeinaspecialplaceintime, andthat therewashopeforabettercountry/world. ThehopethatIhave isbecauseIamapersonoffaithandthatiswhatstrengthens meeveryday. However, standingtogetherontheJenkins Courtyardtotakethephotowiththe“BlackLivesMatter” sign andholdinghandsinprayer; myfaithwasstrengthenedin SocialJusticeandthepowerofSolidarity. POWER OF SOLIDARITY Alicia E. Sierra Senior Manager Human Resources and Diversity Goizueta Business School W BMBAA MAGAZINE | 05 ProfessorJBKurishSigningtheBlackLivesMattertoGoizuetaBanner DeanErikaJames holdshandwithGoizuetastudentsandstaff Goizuetastudentsandstaff standinsolidarity. #MBAsOpenup
  7. 7. t was the start of the school year. We were excited to be back on campus; to be reunited with our classmates; to share our summer internships experiences; and to go over the newly minted programs we have designed for the year which are centered around community development and partnerships; diversity and inclusion; and socials. And that was the case for a few weeks until our minute of hope became our minute of uncertainty. Our minute of hope began at our first association meeting. For the second consecutive year we had Dean Erika James as our guest speaker. We were fired up by her personal story of empowerment, determination, resilience, achievements, and humility. It was a story that everyone in attendance could relate to; it was a story that is often told in our communities and it was a story that sends chills down my spine and goosebumps all over. Our minute of hope continued as we volunteered with United Way to mentor young teens in career prep and readiness and clean and paint buildings at the Empire Board of Realists. A few weeks later, Dean James returned to speak to students at a community conversation held by our administration to address current events in regard to inclusion, provide context on #BlackLivesMatter, and inform our community on diversity and strategy for Goizueta led by dean Brian Mitchell. But this time she was not full of excitement rather she was full of tears. She was not able to fire us up rather we all sat in sorrow as she shared her story. Our minute of hope had suddenly turned into a minute of uncertainty. She recounted the time when she had just relocated to the predominantly White neighborhood of Buckhead Atlanta and how she walked from house to house with her 14 year old son in her hand to introduce him to neighbors just so he was not shot and killed. Few days later, the Black MBA Association organized a school wide event, not to share internship experiences, or to talk about newly minted programs but to ask everyone in the Emory community to join us as we stand against oppression and demonstrate our support for the Black Lives Matter movement. Our minute of hope has turned into a minute of uncertainty. However, we shall not relent in our pursuit for equal justice and equal opportunity. We shall not relent until our hope can be sustained. We shall not relent until uncertainty ceased to be the norm in our communities. We shall not relent until our minute of hope no longer mean a minute of uncertainty. I am proud that The Black MBA Association will continue to find ways to collaborate with our communities to mentor, support, inspire, and spread the message of love and inclusion. BMBAA MAGAZINE | 06 heeventsatthebusinessschoolaroundtheBLMmovement mademeevenmoreproudtobeapartoftheGoizueta community. Everyonecametogethertorecognizeachange thatneedstohappeninthiscountry. Asablackwoman, Iwas extremelygratefultoseeallofthestudentsandfaculty, regardlessofage, race, orreligion, cometogetherforapositive cause. Therearestillsystemicracialissuesinthiscountrythat needtobeaddressed. HearingthewordsofMLKJr., reminded methatalthoughprogresshasbeenmade, thereisstillalong waytogo. ItmotivatedmetokeepfightingforthechangesI wanttoseeinthiscountryandtousemyplatformatGoizueta asoneofthewaystodoit. T STILLALONGWAYTOGO I AMINUTEOFHOPEA MINUTEOFUNCERTAINTY yheartisstilloverwhelmedwhenIremember theeventsthathappenedlastweek. The vulnerabletearsthatwereshedduringour communitydiscussion, thelovinghugsthatwere given, theseaofblackinthecourtyard, thehands thatheldontoeachotherregardlessofourskin color, gender, backgrounds, andbeliefs. Whatabeautifulimage! Oneofmyfavoriteverses intheBibleisEphesians4, wheretheApostlePaul urgesthechurchofEphesiansto“… walkina mannerworthyofthecallingtowhichyouhave beencalled, withallhumilityandgentleness, with patience, bearingwithoneanotherinlove, eagerto maintaintheunityoftheSpiritinthebondof peace.” M LOVEWINS REFLECTIONS By Jane Cole 2nd Year MBA Candidate Goizueta Business School Igottoseeaglimpseofthislastweek. Isawwhatit meanstouselighttodriveoutdarkness, toturnto loveinsteadofhatred. Iamforevergratefultobein acommunitythatembracesoneanother’s uniquenessanddifferenceswithgentleness, patience, andlove. Let’sshowtheworldthatitis possible. Wecanstandinunityandendthe injusticeandhatredwearesurroundedby. Starting fromyouandme– let’sshowtheworldthatlove wins. By Olalekan "Lanis" Olanisa 2nd Year MBA Candidate Goizueta Business School By Ayana Mcginnis 1st Year MBA Candidate Goizueta Business School StaffatEmoryUniversity's CivicandCommunity Engagementwearing blackinsolidarity GoizuetaStudentswritetheirthoughtson whatMLK'swords, "Mayweseekto understandbeforebeingunderstood" meanstothem. AdamDunnofGoizuetaChristianFellowshipgroupleadagroupofGoizuetastudentsinreflection JuliusBryant, Lauren DawsonandAyanna Mcginnis showingsupport forBLMMovement
  8. 8. MBA ' 08 ANDREW DAVIS EMBA MBA ' 17 MARVIN ELLISON KENDALL EXUME Published Poet in the poetry book Defying Gravity, I was Choosen See I, try to make my poetry pleasing to the people because people posses the power of applauding  Q&A: KENDALL EXUME GOIZUETA KUDOS ” “ WHEN HE STARTED WRITING HIS TWO POETRY BOOKS SUCCESS AS A POET JC Penny's CEO has been reinventing the retailer through improvements to the company's supply chain, product selection and store experience.  Kendall started writing in the 7th grade when he started a business writing and selling love letters.   Kendall Exume (Chosen) opens up about his writing and how he got started with poetry. Stimulation through words  Defying Gravity, I was chosen    Former member of the poetry group, Poetry to the people. With the group, Kendall performed all over the east coast. Additionally, through the showcase he started  called The Writers Block, he brought famous poets on campus.  Recently appointed as Coke’s New Chief Diversity and Inclusion Officer.  CELEBRATING THE EXCELLENCE OF CURRENT STUDENTS AND ALUMS BMBAA MAGAZINE | 07 quote from Defying Gravity, I was chosen by Milton Jackson & Kendall Exume 
  9. 9. FALL EVENTS OCTOBER NOVEMBER DECEMBER 05 19 20 3-5 4 28 2 3 CLUB MEMBERS AT WELCOME BACK BBQ We hope you have enjoyed our BMBAA magazine. Please join us for our events this year.   IMAGESFROMOURPASTEVENTS BMBAA & BLACK LAW STUDENTS ASSOCIATION ECONOMIC OPPORTUNITY COMMUNITY ROUNDTABLE EXCELLENCE IN SERVICE : SPECIAL GUEST RODNEY BULLARD, VP OF COMMUNITY AFFAIRS OF CHICK-FIL-A AND EXECUTIVE DIRECTOR OF THE CHICK-FIL-A FOUNDATION CULTURAL HIGHLIGHTS AT KEGS PARTY WITH A PURPOSE W/ BGSA (LANEY), ABPHS (ROLLINS) CELEBRATION BRUNCH INSIDE GOIZUETA INTERNATIONAL POTLUCK HUMAN TRAFFICKING PURSUES AND TOILETRY DRIVE BMBAA MAGAZINE | 08 VOLUNTEER EVENT WITH UNITED WAY
  10. 10. "THEBIGSECRETIN LIFEISTHATTHEREIS NOBIGSECRET. WHATEVERYOUR GOAL,YOUCANGET THEREIFYOU'RE WILLINGTOWORK." OPRAH: BMBAA MAGAZINE | 09

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