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Lauren Brown PowerPoint on ''I live in the future and here's how it works" by Nick Bilton

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  2. 2. WHO IS NICK BILTON AND WHY DID HE WRITE THIS BOOK? <ul><li>Meet Nick Biltion - teaches at NYU, is the leading technology writer for the New York Times ‘Bits’ blog and a reporter for the paper and works in the R&D lab looking at technology use for the Times . </li></ul>About the Book &quot;This book will give you a framework for looking at these difficult issues and making sense of the radical trends that have emerged in the last few year&quot; &quot;Take you deep into the cosummivore's new world, explaining how navigation, aggregation, and the narrative are changing”
  3. 3. <ul><li>Bunnies, markets, and the bottom line: porn leads the way </li></ul><ul><li>Scribbling monks and comic books: it's ok - you've survived this before </li></ul><ul><li>Your cognitive road map: anchoring communities </li></ul><ul><li>Suggestions and swarms: trusting computers and humans </li></ul><ul><li>When surgeons play video games: our changing brain </li></ul><ul><li>Me in the middle: the rise of me economics </li></ul><ul><li>Warning: danger zone ahead: multiple multitasking multitaskers </li></ul><ul><li>What the future will look like: a prescription for change </li></ul><ul><li>Why they're not coming back </li></ul>THE CHAPTERS
  4. 4. CHAPTER 1 - BUNNIES, MARKETS, AND THE BOTTOM LINE: PORN LEADS THE WAY <ul><li>“ Oh we're not going to wait [for the technology to exist to create content] We're going to build it&quot; - Ollie Joone, co-founder of The Digital Playground </li></ul><ul><li>What this covers? </li></ul><ul><li>Adapting to new technologies </li></ul><ul><li>Competing technologies </li></ul><ul><li>&quot;If you can't beat'em, join'em&quot; </li></ul><ul><li>Experience Matters </li></ul>
  5. 5. CHAPTER 2 - SCRIBBLING MONKS AND COMIC BOOKS: IT'S OK - YOU'VE SURVIVED THIS BEFORE <ul><li>&quot;Time and again, new technologies have been seen as frightening, intimidating, and a sure road to ruin.&quot; </li></ul><ul><li>What are we afraid of? </li></ul><ul><li>The unknown </li></ul><ul><li>The death of long-form content </li></ul><ul><li>New language </li></ul>
  6. 6. CHAPTER 3 - YOUR COGNITIVE ROAD MAP: ANCHORING COMMUNITIES <ul><li>“ As technology continues to expand and strengthen personal, professional, and social connections across space and time, the ties you feel to your online communities will grow as well.” </li></ul><ul><li>Communities and Connection </li></ul><ul><li>Social Tool </li></ul><ul><li>Strengthen Connection </li></ul><ul><li>Digital Natives vs Digital Immigrants </li></ul><ul><li>Organizing information </li></ul>
  7. 7. CHAPTER 4 - SUGGESTIONS AND SWARMS: TRUSTING COMPUTERS AND HUMANS <ul><li>The information you get today is coming “more and more through your social network. It’s being distributed through channels of trust and the trust isn’t necessarily the BBC or The New York Times. It’s people” – BJ Fogg </li></ul><ul><li>Who do we trust? </li></ul><ul><li>Who is saying what </li></ul><ul><li>Convenience vs. privacy </li></ul><ul><li>Follow the Leader </li></ul>
  8. 8. CHAPTER 5 - WHEN SURGEONS PLAY VIDEO GAMES: OUR CHANGING BRAIN <ul><li>“ Some argue that our brains aren’t designed to consume information on screens, or play video games, or consume real-time information. But the same argument holds true for the words you’re reading now: It’s true: Your brain wasn’t built to read.” </li></ul><ul><li>We’re Always Changing </li></ul><ul><li>Attention! </li></ul><ul><li>The Human Brain </li></ul><ul><li>Skills </li></ul>
  9. 9. CHAPTER 6 - ME IN THE MIDDLE: THE RISE OF ME ECONOMICS <ul><li>“ The twenty-first-century creation of elaborate social networks even more emphatically puts consumers in the center of their own complex web of connections and anchoring communities, those crucial networks that help make sense of the vastness of the Internet” </li></ul><ul><li>What do we want? </li></ul><ul><li>Are we greedy? </li></ul><ul><li>Price, Quality, Timeliness, Experience </li></ul>
  10. 10. CHAPTER 7 - WARNING: DANGER ZONE AHEAD: MULTIPLE MULTITASKING MULTITASKERS <ul><li>“ We have to adapt to a world where information moves very quickly and in many different forms, from television, to the radio, to the computer, to the mobile phone. As technologies change and we become more adept in using them, our brains will adapt too” </li></ul><ul><li>How to handle the distraction </li></ul><ul><li>Did video kill the radio store? – Media Multitasking </li></ul><ul><li>Generation Multitask </li></ul>
  11. 11. CHAPTER 8 - WHAT THE FUTURE WILL LOOK LIKE: A PRESCRIPTION FOR CHANGE <ul><li>“ The future is already here – it is just unevenly distributed” – William Gibson </li></ul><ul><li>Personalized </li></ul><ul><li>Experience </li></ul><ul><li>1, 2, 10 </li></ul><ul><li>All in one </li></ul>