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Jake Nava,[object Object]
About Jake Nava..,[object Object],Jake Nava grew up in Hackney, London and attended the University of Westminster. He is an English music video, advertising and feature film director. ,[object Object],He has moved to the United States and is signed to a film production company in the UK (Battlecruiser) and in the US (FM Rocks.),[object Object],Alongside directing music videos, Jake Nava has also directed commercials for many comapanies including; HSBC, Revlon, Armani, Rimmel, Puma, Clinique and L’Oreal.  Appearences in some of these adverts include; Beyonce, Kate Moss, Jessica Alba and Halle Berry.,[object Object]
Why Jake Nava?,[object Object],When researching music video’s, ‘Single Ladies’ (Put A Ring on It) by Beyonce was seen as a recurring ‘iconic’ music video.,[object Object],As the video is watched globally and become so popular, it was interesting to see which video director made it, and if his/hers other video’s had become as popular, or if he produces them for as popular artist’s as Beyonce.,[object Object]
Beyonce – Single Ladies (Put a Ring on it.),[object Object],The video featuring 3 dancers on a plain background was inspired by the Bob Fosse choreographed performance by Gwen Verdon in ‘Mexican Breakfast’.,[object Object],‘Single Ladies’ was shot at the same time with ‘If I were a Boy’ this was to emphasise the duality of the artist and more aggressive alter ego Sasha Fierce. ‘If I were a Boy’ was also directed by Jake Nava, but the budget was spent almost entirely on ‘If I were a Boy’ so they had to downgrade for ‘Single Ladies’. Both were shot in black and white. Jake says that the styling was inspired by a vogue shoot, and although it was the least expensive and took the least amount of time, it ended up being the most iconic. ,[object Object],http://www.youtube.com/watch?v=FyHVQT8aIBM,[object Object]
Goodwin Applied to ‘Single Ladies’ ,[object Object],Music Video’s demonstrate genre characteristics: The dance routine – fierce.,[object Object],Relationship between lyrics and visuals: ‘Put a ring on it’, and then the girls hold out their hand for their ring finger.,[object Object],Voyeuristic treatment of the female body - They want you to look at the women dancing, and how they are dancing.,[object Object],Intertextual reference to the performance by Gwen Verdon in ‘Mexican Breakfast’.  ,[object Object]
Personal/Signature Style.,[object Object],Through looking at Jake Nava’s later work a recurring style seen is how women are looked at for their bodies and then the men are show more dominant. Both female and male video’s are either in black and white or have dark/dim lighting.,[object Object],Britney Spears: My Perogative. ,[object Object],Filmed in black and white, like the Beyonce video she looks fierce and is looked upon for her body. http://www.youtube.com/watch?v=Q3Ia-hcBf3w&ob=av2e,[object Object],2004 ,[object Object],Robbie Williams: Lovelight. He’s shown to be more dominant (shot looking upwards at him.) Dark lighting and the women are looking at him. http://www.youtube.com/watch?v=ZvSDqgu6Y4I,[object Object],2006,[object Object],Mariah Carey: Shake it off. Has dark lighting and shows men looking at women and their bodies. http://www.youtube.com/watch?v=jZVdDl_asYY&ob=av2e,[object Object],2005  ,[object Object]
Music Genre’s/Particular Artists.,[object Object],Since 2000 Jake Nava seemed to be working more with girl bands including The Spice Girls, Atomic Kitten, Mis-Teeq and Destiny’s Child. These were more pop songs and dance numbers. ,[object Object],From around 2005 and onwards he has began working more with solo artists which have produced more sophisticated video’s and for a more adult audience.,[object Object],P!NK Nobody Knows 2006 http://www.youtube.com/watch?v=kPMajX8DWRE,[object Object],Spice Girl Holler 2000 http://www.youtube.com/watch?v=rCm7p2uCZyg&ob=av2e,[object Object]
Likes/Dislikes on his work,[object Object],I dislike his older work with the girl band dancing in time with the music, I think this was the correct style for when it was filmed but now I feel its quite out-dated, and spectators watching it today would find it predictable.,[object Object],I do like the scene’s of when filming on stage/in the street etc. They don’t necessarily link in with the lyrics but you can make it unpredictable and keep the audience wanting more. My favourite would have to be how edgy and how lighting makes Robbie William’s video ‘Lovelight’ so dramatic. Modern.,[object Object]
His influence,[object Object],When Jake Nava directed female artists in front of the camera, they were shown to be looking at a woman’s body in a voyeuristic way. I think he has influenced me to show that our artist doesn’t always have to be looked upon in a certain way (In a way you want to prove him wrong, and that it is possible.) Where our song is ‘Girl’s Just Wanna Have Fun’ it gives us the chance to show that women can still be seen to be having fun without being looked upon JUST as a sex symbol.,[object Object]

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Video Director Jake Nava

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