Myths Vs. Realities of Being
a Travel Blogger
Laurel Robbins
LaurelRobbins.com
Monkeys and Mountains | Adventure Travel Bl...
Myths & Realities of Being a
Travel Blogger
4 Myths vs. Realities
Still want to be a travel blogger? How to do it?
©Laur...
Myth #1:
You Get Free
Travel
©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
Reality of Free Travel?
.
Yes, you can get your expenses paid, but….
©LaurelRobbins.com MonkeysandMountains.com Twitter.co...
Reality of Free Travel: It’s
Anything But Free
Likely be held to a strict itinerary with frequently
long days
While you ...
©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
Reality of Free Travel
Free travel is not a
vacation...
Myth #2: Running a
Travel
Blog is
Easy…Anyone Can
Do It
©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robb...
Reality of Running a Travel
Blog
Yes, anyone can
create a travel blog
and call
themselves a
travel blogger,
but…
©LaurelRo...
Reality of Running a
Travel Blog
To run a successful travel blog you need to
have the following skills:
Writing
Photogr...
Reality of Running a Travel
Blog
And time. Travel Blogging is very time
consuming
When you’re starting out you should be...
©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
Reality #3: You Can Work
From the Beach….But You
Pro...
Myth #4: You Can
Earn a Living From
Travel Blogging
©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
Reality of Making a Living
From Travel Blogging
Yes, but very few people do.
If making money is your key objective, ther...
Reality of Making a Living
From Your Travel Blog
Making Money Directly From Your Blog
Corporate sponsorship
Affiliate m...
Realities of Earning a Living
From Your Travel Blog
The best way to make money from your travel blog?
Use your blog as a...
Realities of Earning a Living
From Your Travel Blog
Why is using your blog as a platform to
showcase your other skills th...
Case Studies: Laurel Robbins,
Michael Turtle, Nienke Krook,
Laurence Noah
Write an e-book
We each wrote a series of
thre...
©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
Case Study: Laurence Noah,
Finding the Universe
Laur...
Case Study: Gillian Duffy, One
Giant Step
 Gillian capitalized on her love of reading and created The
Global Bookshelf, a...
Case Study: Abhishek Behl
Wild Navigator
Abhishek uses his site as a platform for his consulting service
in responsible to...
Case Study: Laurel Robbins,
Monkeys and Mountains
I turned my strengths of Twitter know-how and social media time
optimiza...
Getting Started: Quick Tips
 Define your niche. How will your site be different than all the others?
 Write engaging con...
Thank you
Happy Travels
Questions?
Laurel Robbins
LaurelRobbins.com
Monkeys and Mountains
Twitter:@Laurel_Robbins
©LaurelR...
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Myths and Realities of Being a Travel Blogger

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Presentation at ITB Berlin March 2014, by Laurel Robbins, who shares her experiences from her award-winning travel blog Monkeys and Mountains http://monkeysandmountains.com

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Myths and Realities of Being a Travel Blogger

  1. 1. Myths Vs. Realities of Being a Travel Blogger Laurel Robbins LaurelRobbins.com Monkeys and Mountains | Adventure Travel Blog ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  2. 2. Myths & Realities of Being a Travel Blogger 4 Myths vs. Realities Still want to be a travel blogger? How to do it? ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  3. 3. Myth #1: You Get Free Travel ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  4. 4. Reality of Free Travel? . Yes, you can get your expenses paid, but…. ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  5. 5. Reality of Free Travel: It’s Anything But Free Likely be held to a strict itinerary with frequently long days While you are on your free trip you will be:  Constantly promoting the destination/activity on your social media accounts Editing photos Writing blog posts about the trip (usually happens after the trip) ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  6. 6. ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins Reality of Free Travel Free travel is not a vacation, it’s an exchange of services
  7. 7. Myth #2: Running a Travel Blog is Easy…Anyone Can Do It ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  8. 8. Reality of Running a Travel Blog Yes, anyone can create a travel blog and call themselves a travel blogger, but… ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  9. 9. Reality of Running a Travel Blog To run a successful travel blog you need to have the following skills: Writing Photography and photo editing  Social media know-how across multi-platforms Knowledge of WordPress Basic Search Engine Optimization (SEO) knowledge Creative thinker Ability to pitch and sell yourself to DMOs/tour companies/hotels ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  10. 10. Reality of Running a Travel Blog And time. Travel Blogging is very time consuming When you’re starting out you should be posting at least 3- 4 times a week on your own blog and writing 1-2 guest posts a week for other popular blogs. In addition to writing the posts there’s also the photography and promoting the posts via social media and SEO research required for each post. ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  11. 11. ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins Reality #3: You Can Work From the Beach….But You Probably Won’t
  12. 12. Myth #4: You Can Earn a Living From Travel Blogging ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  13. 13. Reality of Making a Living From Travel Blogging Yes, but very few people do. If making money is your key objective, there are 5 billion easier ways to make it other than from travel blogging ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  14. 14. Reality of Making a Living From Your Travel Blog Making Money Directly From Your Blog Corporate sponsorship Affiliate marketing (works best when site is very niche specific) Advertising But there is another way….the best way in my opinion… ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  15. 15. Realities of Earning a Living From Your Travel Blog The best way to make money from your travel blog? Use your blog as a platform to showcase your other related skills:  Photography  Writing  Social media  Graphic/web design  SEO  Paid speaking gigs  Endless possibilities ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  16. 16. Realities of Earning a Living From Your Travel Blog Why is using your blog as a platform to showcase your other skills the best way to earn money from your travel blog? Because in a sea of thousands of travel bloggers, it allows you to stand out, to become known for something, to be unique, to showcase your own style. ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  17. 17. Case Studies: Laurel Robbins, Michael Turtle, Nienke Krook, Laurence Noah Write an e-book We each wrote a series of three books, published by Travel Bloggers United (TBU) ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  18. 18. ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins Case Study: Laurence Noah, Finding the Universe Laurence Noah, along with two other bloggers, formed Lightmoves Creative, a photography collective focused on helping our clients create unique images for their campaigns… “Like everything, it’s a question of identifying your individual strengths, and packaging that in a way that fills a need in a professional and attractive way.” Laurence Noah Image courtesy of: Laurence Noah
  19. 19. Case Study: Gillian Duffy, One Giant Step  Gillian capitalized on her love of reading and created The Global Bookshelf, a website that sells travel books.  She receives a commission every time she sells a book. ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  20. 20. Case Study: Abhishek Behl Wild Navigator Abhishek uses his site as a platform for his consulting service in responsible tourism & wildlife conservation. In the coming weeks it will become a responsible travel operator. ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  21. 21. Case Study: Laurel Robbins, Monkeys and Mountains I turned my strengths of Twitter know-how and social media time optimization into an online consulting and training company: LaurelRobbins.com which shows clients how to: Turn Conversations into Customers in Just 10 Minutes a Day ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  22. 22. Getting Started: Quick Tips  Define your niche. How will your site be different than all the others?  Write engaging content that serves a purpose and include photos that take readers to the place you’re describing.  Choose a revenue generating model:  Be patient, it takes time to earn money from travel blogging  Don’t be afraid to experiment  Invest in your self: Writing, photography, social media, SEO.  Connect with other travel bloggers, bloggers outside of traveling and industry. Ask lots of questions.  Invest in building your following. It’s a long, slow process but worth it. ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins
  23. 23. Thank you Happy Travels Questions? Laurel Robbins LaurelRobbins.com Monkeys and Mountains Twitter:@Laurel_Robbins ©LaurelRobbins.com MonkeysandMountains.com Twitter.com/Laurel_Robbins

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