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Why we love video - Towards Maturity and Clear Lessons at the CIPD L&D Show 2017

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What do learners really, really want from L&D?

Laura Overton and Martin Baker (Clear Lessons) reveal what multidisciplinary research reveals, and why video in particular can help meet your learners’ needs.

Published in: Business
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Why we love video - Towards Maturity and Clear Lessons at the CIPD L&D Show 2017

  1. 1. Why we love video – it helps learning stick! @LauraOverton @TowardsMaturity @MartinCBaker @clearlessons
  2. 2. This is what happens in an internet minute
  3. 3. Click to view the video:
  4. 4. What are L&D trying to achieve? Integrating learning and work Transforming the transactional Boost PERFORMANCE Cultivate AGILITY Fine-tune PROCESS Improve EFFICIENCY Influence CULTURE
  5. 5. So is video our L&D silver bullet?
  6. 6. 5,500L&D leaders 35,000+ Staff Drawing on years of experience
  7. 7. Video is in our L&D top 10 technologies 88% 89% 79% 80% 75% 74% 71% 70% 69% 67% 58% 45% Internal best practice External best practice
  8. 8. We still have along way to go Integrating learning and work Transforming the transactional Boost PERFORMANCE 29% achieved Cultivate AGILITY 24% achieved Fine-tune PROCESS 39% achieved Improve EFFICIENCY 41% achieved Influence CULTURE 21% achieved
  9. 9. How do staff actually learn?
  10. 10. © Towards Maturity 2015, Learner Voice Part 3: www.towardsmaturity.org/learnervoice3 How do knowledge workers learn what they need to do their job? 86% team collaboration 82% conversations / meetings 58% support from mentor / coach / buddy 42% internal networks / communities 78% manager support 70% web search 45% online performance support tools 49% Job aids and checklists 57% classroom courses 47% self-paced e-learning 39% Live online learning 18% games and simulations FORMALSOCIALWORK
  11. 11. 7 in 10 5000+ learners 80% Prof services 75% Line Mgr 82% >6mth in role 71% < 5 yrs in role 78% >30 yrs 72% < 50 yrs 75% Charity 82% Retail 75% Sales 74% Pharma To do my job better and faster! #1 Motivator for learning online Minimum 500 in each sample
  12. 12. What puts staff off? 35% are put off by uninspiring content
  13. 13. Success lies within smart adaptable organisations
  14. 14. What can we learn from high performing learning teams? Defining Need Understanding Learners Work Context Building Capability Ensuring Engagement Demonstrating Value THE TOP 10% T O W A R D S M A T U R I T Y I N D E X TOP DECK TOP LEARNING ORGANISATIONS
  15. 15. Top Deck Ensures learning is relevant 92% agree learning initiatives supports the skills the business needs Vs 18% rest
  16. 16. Top Deck Understand the bigger picture for staff 69% support career aspirations or (personal job goals) with technology enabled learning Vs 18% rest
  17. 17. Top Deck Understand the need for support 90% expect line managers to take responsibility for their staffs’ development Vs 61% rest
  18. 18. DESIGN DESIGN TOP DECK Know the power of a good story 82% apply storytelling techniques in instructional design (vs 33% rest )
  19. 19. Top Deck Use tech to make life easier 5xas likely to have curation strategies in place 4xas likely to use micro learning 3xas likely to provide job aids via mobile 3xas likely to use tags and metatags
  20. 20. Top Deck Apply techniques to reinforce learning and reduce forgetting 4x as likely to use techniques such as spaced learning to aid retention and learning application (44% vs 9% rest)
  21. 21. Top Deck leverage classroom trainers 87% INTEGRATE TECHNOLOGY INTO FACE TO FACE TRAINING VS 24%
  22. 22. Top Deck Cut Clutter 87% regularly review programmes vs 41% rest
  23. 23. Top Deck… Talk about success 82% communicate learning success to line managers (vs 33% rest , 37% N Europe)
  24. 24. Defining Need Understanding Learners Work Context Building Capability Ensuring Engagement Demonstrating Value How you usevideo plays an active role in making learning stick What can we learn from high performing learning teams? Relevant Meaningful Supported Designed for impact Clearly connected Leverage evidence
  25. 25. Thank you! @LauraOverton @TowardsMaturity @MartinCBaker @clearlessons

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