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Basic Elements Of On-Page Optimization


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A short introduction to the elements of optimizing landing pages for the keywords you want to appear for in searches. This slidedeck was used in a presentation I gave at Tradecraft when training under Graham Hunter in Growth Marketing.

Published in: Marketing
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Basic Elements Of On-Page Optimization

  1. 1. Landing Page Optimization The focus of this teach
  2. 2. What is SEO? Search engine optimization is the process of influencing natural search results so that your web pages appear for keywords and phrases that you want to rank for.
  3. 3. What is Relevancy? Search engines are mainly focused on providing the best user experience by serving up the best possible matches for a search term.
  4. 4. Landing Page Optimization •Keywords & Phrases •Title Tag •Meta Description Tag •Image ALT Tags •Page Content •Internal Link Anchor Text •External Link Juice
  5. 5. Keywords & Phrases The long tail as explained by Grimlock Me have long tail, me more targeted
  6. 6. How Title Tag Powerful your business?
  7. 7. Meta Description How Powerful your business?
  8. 8. ALT (image) Tags How Powerful your business?
  9. 9. Header Tags With Keywords 1 of 2 How Powerful your business?
  10. 10. Page Content With Keywords 2 of 2 How Powerful your business?
  11. 11. How Internal Links Powerful your business?