Chile Es Tuyo Campaign

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Georgetown University MPS-PR/CC

Chile Es Tuyo Proposal Project

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Chile Es Tuyo Campaign

  1. 1. Chile es… !!!!" Samantha Albright, Pam Grant, Valeria Mcfarren, Laura Wilson
  2. 2. Chile es tuyo.  
  3. 3. Where you are today. !
  4. 4. Goals.  Influence. Promote. Share. Inspire.
  5. 5. It’s all about RELATIONSHIPS. !
  6. 6. Evelyn Middle income Chilean living in the US with sophisticated tastes, active lifestyle and a love for her home country. Demographics: Median Age: 52 Median Income: $80,000 USD Education: college and above Lifestyle/Interests: •  community/civic activities“Primero se conoce bien la •  donate to charitable causescasa y despues la del •  current affairs and politicsvecino.” •  travel
  7. 7. Victoria & Dual-income, younger newlyweds who could use their discretionary incomes to travel around Chile.Nicolas Demographics: Median Age: 28 Median Income: $60,000 USD Education: college and above Lifestyle/Interests: •  Adventure •  Travel •  Outdoor activities“We usually travel close to •  Futbolhome but would like to •  Cultural historyexplore other parts of ourcountry.”
  8. 8. Insights. .. Diversity of Chilean landscape. High internet penetration. Strong middle class.
  9. 9. “We will influence Chilean touriststo proudly explore theirrich history and treasuresinside Chile by using social mediato create a brand capitalizingon their national prideand testimony online.”
  10. 10. Chile es…Chile es mío. Chile es tuyo. Chile es nuestro.
  11. 11.           Chile es mío."
  12. 12. It’s all about SHARING. !
  13. 13. Searchable.Stories.Opiniones.“Mi Chile es…”Facebook Integration. Putting Chile back on the map. !
  14. 14. " Mi Chile es un lugar lleno de diversión, aventura y exploración. Cada vez que viajo en Chile es como veo el país de nuevo por primera vez. Chile es mio donde quiera que vaya." Rosa, Santiago"It’s all about INTERACTION. !
  15. 15. Mobile website. ! Capitalize on mobile market. Promote interaction. Foster relationships. Chile has the greatest Cell Phone: Man ratio in all of Latin America -Movistar Survey 2011
  16. 16.        Chile es nuestro.
  17. 17. Sta%s%cs  for  housing  52% of Chileans traveling stay at friends & families homes.
  18. 18. El intercambio de casas.!
  19. 19. ChileEsNuestro.cl"" Victoria Rojas San%ago,  Chile   “La  vida  es  una  playa.”   Chile is uniquely Connect   positioned for this type of community TRAVELED:  Valparaiso,  Temuco   LIVED:  San%ago   to succeed. WANTS  TO  GO:  Cachapoal   INTERESTS:  SCUBA,  Hiking,  Shopping   I  WANT  TO  LEARN:  About  Chilean  Wine  
  20. 20. Mío. Tuyo. Nuestro."
  21. 21. Chile es…" Mío" Tuyo" Nuestro" - Strategic Partnerships - Contests -•  Sharing your personal story •  Strategic Partnerships •  Rediscovering Chile•  Taking pride in your diverse •  Contests •  Building a communitylandscape and heritage.
  22. 22. Measuring success. !
  23. 23. Experience.Understanding.Commitment.
  24. 24.               Gracias.

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