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Creating Home - How States Can Harness Pandemic Population Growth

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Some states have seen record population growth during the pandemic. Now that multiple vaccines are being rolled out all across the country there are certain steps that can be taken to keep these new residents.

Creating Home - How States Can Harness Pandemic Population Growth

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Creating Home
How States Can Harness Pandemic
Population Growth
Have new residents
provided your State a
growth moment, or will it
slip away?
People are changing the way they
think about Those with
are moving to areas that are less
congested.
• Lead the effort to welcome new residents
• Provide resources and systems to gather & sort
data effortlessly
• Coordinate the efforts of local partners
The Numbers
72%
Of moves were
out-bound for New
York City in 2020 1
16,000
New York City
residents moved to
Connecticut
between March
and July of 2020 2
#1
Idaho saw the
most inbound
moves in 2020;
75% of all moves in
the state were in-
bound 3
79%
Of all moves were
inbound in
Wilmington, North
Carolina 8
30
Of the USA’s most
crowded cities saw
more U-Haul trucks
leaving town than
arriving 5
12%
Tennessee, topped U-
Haul's list of one-way
moves for the first
time with a 12-point
surge over 2019 6
295,103
change of address
requests were filed in
New York City from
March 1 through Oct.
2020 according to the
US Postal Service,
double the same time
period in 2019 7
>50%
of respondents to a
PEW survey say they
want to work
remotely all or most
of the time once the
pandemic is over 4
1 in 5
Employed persons
worked remotely due
to the pandemic in
January 2021 9
“It is unclear how migration will
play out in the coming year but
absent our proactive intervention
our newfound neighbors may
simply return back to where they
came from.”
– Ryan Oakes
Senior Managing Director –
Strategy & Consulting, Accenture
Global Public Service
Post-Pandemic Considerations
LongTerm Migration Uncertainty
Some indicators lean toward less dense population centers. Those include a
frustration with high costs of living in urban centers 10, and a fear that strict lock
downs can return. 11 The pandemic has created a surge for virtual and home-
based work.
VirtualWork is Changing Companies andWorkers
Currently, almost 2/3rds of knowledge workers say that their jobs can be
performed remotely. 12 Additionally, companies who employ knowledge
workers saw a 47% increase in productivity during the peak of the pandemic. 13
What is the Future of Urban Centers?
History has shown people will return to urban centers. However, this time feels
different. Humanity has never had the technology to connect virtually so
quickly and so universally. Companies will want to balance spontaneous
interaction among workers with the fact that many feel they can achieve high
results from home. The simple truth is people might not go back.
What can States do to prevent outbound
migration: Make New, Familiar
Direct
Contact
Reach out directly
to new residents
Get Local,
Get Specific
Coordinate State &
local efforts to learn
about your new
residents
Adapt Engage
Create a positive
feedback loop by
continually
connecting &
learning about
new residents
Connect new
residents to the
local community &
reinvent services
as needs change
over time
Direct Contact
Knowing your citizens unlocks the potential to create
strong and vibrant communities.
As new residents move into your State, find methods to
identify, welcome, and connect with them. Consider
creating small welcome gifts for new residents to begin
to forge a relationship from the start.
Genuine, strong relationships aren’t created overnight.
Getting to know your citizens is a worthwhile pursuit
that takes time and effort.
1
A Recent study shows that “material
gifts are less effective than experiential
gifts at strengthening relationships
between gift givers and their
recipients”14
-Journal of Consumer Research
GIVE 2 GET:
Here are
some gifts
that are
experiential
& reflective
of who you
are that will
also boost
local
economies.
Coffee
from a
local shop
A free local
yoga class
Day pass to
a local park
or
attraction
Ad

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Creating Home - How States Can Harness Pandemic Population Growth

  • 1. Creating Home How States Can Harness Pandemic Population Growth
  • 2. Have new residents provided your State a growth moment, or will it slip away? People are changing the way they think about Those with are moving to areas that are less congested. • Lead the effort to welcome new residents • Provide resources and systems to gather & sort data effortlessly • Coordinate the efforts of local partners
  • 3. The Numbers 72% Of moves were out-bound for New York City in 2020 1 16,000 New York City residents moved to Connecticut between March and July of 2020 2 #1 Idaho saw the most inbound moves in 2020; 75% of all moves in the state were in- bound 3 79% Of all moves were inbound in Wilmington, North Carolina 8 30 Of the USA’s most crowded cities saw more U-Haul trucks leaving town than arriving 5 12% Tennessee, topped U- Haul's list of one-way moves for the first time with a 12-point surge over 2019 6 295,103 change of address requests were filed in New York City from March 1 through Oct. 2020 according to the US Postal Service, double the same time period in 2019 7 >50% of respondents to a PEW survey say they want to work remotely all or most of the time once the pandemic is over 4 1 in 5 Employed persons worked remotely due to the pandemic in January 2021 9
  • 4. “It is unclear how migration will play out in the coming year but absent our proactive intervention our newfound neighbors may simply return back to where they came from.” – Ryan Oakes Senior Managing Director – Strategy & Consulting, Accenture Global Public Service Post-Pandemic Considerations LongTerm Migration Uncertainty Some indicators lean toward less dense population centers. Those include a frustration with high costs of living in urban centers 10, and a fear that strict lock downs can return. 11 The pandemic has created a surge for virtual and home- based work. VirtualWork is Changing Companies andWorkers Currently, almost 2/3rds of knowledge workers say that their jobs can be performed remotely. 12 Additionally, companies who employ knowledge workers saw a 47% increase in productivity during the peak of the pandemic. 13 What is the Future of Urban Centers? History has shown people will return to urban centers. However, this time feels different. Humanity has never had the technology to connect virtually so quickly and so universally. Companies will want to balance spontaneous interaction among workers with the fact that many feel they can achieve high results from home. The simple truth is people might not go back.
  • 5. What can States do to prevent outbound migration: Make New, Familiar Direct Contact Reach out directly to new residents Get Local, Get Specific Coordinate State & local efforts to learn about your new residents Adapt Engage Create a positive feedback loop by continually connecting & learning about new residents Connect new residents to the local community & reinvent services as needs change over time
  • 6. Direct Contact Knowing your citizens unlocks the potential to create strong and vibrant communities. As new residents move into your State, find methods to identify, welcome, and connect with them. Consider creating small welcome gifts for new residents to begin to forge a relationship from the start. Genuine, strong relationships aren’t created overnight. Getting to know your citizens is a worthwhile pursuit that takes time and effort. 1 A Recent study shows that “material gifts are less effective than experiential gifts at strengthening relationships between gift givers and their recipients”14 -Journal of Consumer Research GIVE 2 GET: Here are some gifts that are experiential & reflective of who you are that will also boost local economies. Coffee from a local shop A free local yoga class Day pass to a local park or attraction
  • 7. A State cannot compete with a locality’s ability to engage residents and it shouldn’t try A recent study revealed Americans are more trusting of local government than State- 72% compare to 63%. 167 72% The vast majority (84%) of citizens are open to sharing their personally identifiable information with a government department in exchange for a more personalized customer service experience. 15 84% The proportion of young adults (18-29) living with their parents amid the pandemic. A level not seen since the Great Depression Era. 17 52% Get Local, Get Specific 2 Partner with local governments • Provide resources for municipalities to meet and connect new residents in exchange for information sharing. • Centralize and aggregate survey data. Only then can States see trends and create targeted action plans. • Understand who your new residents are and what brought them here. • Critical – States must understand what might make them leave.
  • 8. Compare, Highlight and Adapt Meet your citizens where they are • Use data to drive discussions of what will support local communities. • Make a connection and stay connected to residents – keep learning and refine the messages • Highlight positives and address the negatives 3 Let data drive action • Woo new remote-working residents by offering moving incentives. Tulsa, OK and Topeka, KS have strong business cases for this approach. 18 • As remote work separates employees from a company’s location, focus taxes policies on individuals • Create an integrated customer experience that allows new (and existing!) citizens to easily navigate through government activities
  • 9. • Seek and use expert advice to make better predictions and gain insight into your data • Use recurring messaging to collect data and refine messaging and policies. • Highlight what you have to offer • Choose policy initiatives that make it hard to move away – create a welcoming atmosphere focused on where workers reside, rather than on corporate locations Create Advocates By understanding, creating trust and reconnecting regularly, you create advocates among your new residents. They are your recruiting force and positive feedback loop. Understand & Engage 4
  • 10. Post Pandemic Movement Once offices begin to reopen, workers may commute less often, but travel farther. Ease the pain by creating: • Upgrades to public transportation • Pop up office space for company meetings • Work from Home incentives Urban Centers will campaign to get residents back. Create your own marketing and communications: • Advertise small businesses and local events • Highlight cultural activities • Find ways for remote workers in your area to meet up • Continue to highlight assets cities cannot compete with such as outdoor space and passive recreation Stay Local
  • 11. 1. United Van Lines’ National Migration Study Reveals Where and Why Americans Moved in 2020 2. Hello neighbor: Thousands of New Yorkers have moved to Connecticut since the coronavirus pandemic began in March 3. Study: Americans Moved West, South in 2020 4. How the Coronavirus Outbreak Has – and Hasn’t – Changed the Way Americans Work 5. U-Haul data: The big cities that people left in 2020 and where they went 6. 2020 Migration Trends: U-Haul Ranks 50 States by Migration Growth 7. New stats reveal massive NYC exodus amid coronavirus, crime 8. United Van Lines’ National Migration Study Reveals Where and Why Americans Moved in 2020 9. Employment Situation Summary 10. California Exodus: Study Shows State Among Top 5 Showing Largest Outbound Migration 11. One in Five Americans Ordered to Stay Home in Coronavirus Crackdown 12. How the Coronavirus Outbreak Has – and Hasn’t – Changed the Way Americans Work 13. Prodoscore Research from March/April 2020: Productivity Has Increased, Led By Remote Workers 14. Experiential Gifts Foster Stronger Social Relationships Than Material Gifts 15. Citizens Willing to Share Personal Data with Government in Exchange for Enhanced Customer Services, Accenture Survey Finds 16. Americans Still More Trusting of Local Than State Government 17. A majority of young adults in the U.S. live with their parents for the first time since the Great Depression 18. Remote work incentives in Tulsa, OK + Topeka, KS References
  • 12. DISCLAIMER: This document is intended for general informational purposes only and does not take into account the reader’s specific circumstances and may not reflect the most current developments. Accenture disclaims, to the fullest extent permitted by applicable law, and all liability for the accuracy and completeness of the information in this presentation and for any acts or omissions made based on such information. Accenture does not provide legal, regulatory, audit, or tax advice. Readers are responsible for obtaining such advice from their legal counsel or other licensed professionals. About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 514,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com Authors Laura Zucker Senior Manager Public Sector Stephen Nocera Senior Manager Public Sector