Linking customers to the design process mit sloan 2012
1. Linking
Customers
to the
Design Process
(and Related Topics)
Laura Weiss ‘97 | MIT Sloan | 02.29.12
2.
3. Are you producing a
product or service that
Human people will want to
buy?
(desirability)
Business Technical
(viability) (feasibility)
Can you produce this Do you have the
product or service in a means to deliver this
way that makes product or service in a
“business” sense? way that “works” for all
stakeholders?