Are you using the right social media platform to grow sales and brand awareness (1)

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Are you using the right social media platform to grow sales and brand awareness (1)

  1. 1. Are You Using the Right Social Media Platform to Grow Sales and Brand Awareness? with Laura Williams
  2. 2. What’s the BIG deal? Social media is an inescapable and integral part of today’s business world, particularly amidst reports that over 75% of Australian businesses have plans to spend more of their resources on social media in the next year. © 2013 Red Apple Virtual Assistant Services
  3. 3. What to Ask Yourself It’s vital before you begin using social media that you’re prepared to dedicate the time required to keep your accounts well-maintained and engaging. © 2013 Red Apple Virtual Assistant Services
  4. 4. The Time Has Come… Take the time to do your research and understand which of these sites are going to be best for your individual goals, rather than jumping in head first and trying to tackle all of them. Target your resources and you’re more likely to see results. © 2013 Red Apple Virtual Assistant Services
  5. 5. The Differences in Social Media From the start you should realise that social media sites are very different. Facebook is one of the most prolific of the sites, and it has the largest following. Using Facebook you have the potential to reach millions of users across the globe. © 2013 Red Apple Virtual Assistant Services
  6. 6. The Differences in Social Media Other sites, like Pinterest and Instagram are not yet taken over by advertising and marketing efforts, so these sites can be a good way to reach users in a more organic way, but Facebook is typically the first step in order to gain the recognition and following to be able to then connect with followers on these sites. © 2013 Red Apple Virtual Assistant Services
  7. 7. The Differences in Social Media Twitter is best for maintaining contact with those people you’ve already reached using other channels. Typically users of Twitter are more receptive to messages from those brands and businesses with which they’re already familiar. © 2013 Red Apple Virtual Assistant Services
  8. 8. Getting Started the “Right” Way Above all else, before you dive into the world of social media, or make it a primary part of your marketing efforts, do your research. Look at each of the sites and choose a couple that most suit your needs. © 2013 Red Apple Virtual Assistant Services
  9. 9. Red Apple Virtual Assistant Services It also never hurts to do a little comparison shopping. Take a look at the social media being used by your competitors and others like you. That’s not to say you should copy what they’re doing, but it’s a great way to gain inspiration and create more targeted efforts. © 2013 Red Apple Virtual Assistant Services
  10. 10. Thanks for Kicking-ass! For more info please contact: Laura Williams, Principle Consultant Red Apple Virtual Assistant Services Phone: 02 9099 8003 Email: info@redapplevas.com Web: www.redapplevas.com Skype: redapplevas Postal: PO Box 6831 Tweed Heads South NSW 2486 © 2013 Finance

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