Umbraco festival - Design Thinking & Digital Business Development - 300916

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Design and Digital sittin' in a tree. K-I-S-S-I-N-G. Applying the design thinking methodology to digital business development.

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Umbraco festival - Design Thinking & Digital Business Development - 300916

  1. 1. Umbraco DK Festival #umbdkfest LauraVilsbaek
 lauravilsbaek.dk @lauravilsbaek Photo: Micky Wiswedel DESIGN & DIGITAL SITTIN’ IN ATREE
  2. 2. EAAA - Strategiproces for Multimedie og Digital KommunikationLauraVilsbaek - Projektledelse i Praksis - lauravilsbaek.dk • Digital forretningsudvikling & projektledelse • Cand.mag. i religion og kommunikation • Freelance, Designit, Skybrud.dk • www.lauravilsbaek.dk / @lauravilsbaek LAURAVILSBAEK
  3. 3. 2015 Digital strategi og projektledelse 
 for FN’s organisationer i hele verden. Klima,bæredygtighed,migration, kvinder,børn,tørke… FN
  4. 4. 2015 Supporting Merial on their strategic journey towards becoming the trusted partner within pet wellness and animal health. Business & digital transformation as well as various digital products & services all aiming to enable healthier & happier lives for pets, their parents and their vets. From pharma company to pet wellness enabler Merial
  5. 5. 2015 Bringing a bit of user experience and adding a touch of design expertise to a manufacturer manufacturing a lot of the devices we all use every day. B2B manufacturer moving 
 into consumer electronics Goertek
  6. 6. DESIGNTHINKING
  7. 7. “A formalized methodology for applying 
 a systematic form of creativity and innovation within business.” —Reuven Cohen,‘Unicorn Breeder’ Source: http://www.forbes.com/sites/reuvencohen/2014/03/31/design-thinking-a-unified-framework-for-innovation/#62cef64456fc
  8. 8. GOD FORRETNING
  9. 9. Source: http://www.dmi.org/?page=DesignDrivesValue
  10. 10. INNOVATION
  11. 11. Source: ideo.com INNOVATION
  12. 12. DET HANDLER IKKE 
 OM DESIGN
  13. 13. ELLER OM DESIGNEREN
  14. 14. DET HANDLER OM MENNESKER
  15. 15. DESIGNTHINKING VÆRKTØJER
  16. 16. 1. EMPATHY MAP 2. BRUGERREJSEN
  17. 17. Source: http://dschool.stanford.edu/redesigningtheater/the-design-thinking-process/ PROCESSEN
  18. 18. Source: http://dschool.stanford.edu/redesigningtheater/the-design-thinking-process/ UDGANGSPUNKTET
  19. 19. FORSTÅ DINE BRUGERE
  20. 20. FOKUSÉR PÅ DEN REELLE OPLEVELSE https://www.ted.com/talks/daniel_kahneman_the_riddle_of_experience_vs_memory
  21. 21. EMPATHY MAP
  22. 22. HVAD FRYGTER DINE BRUGERE?
  23. 23. OG HVAD DRØMMER DE OM?
  24. 24. BRUGERREJSEN
  25. 25. DEN DIGITALE
  26. 26. FIND BRUGEROPLEVELSEN I BRUGERREJSEN
  27. 27. BRUGERREJSEN SIKRER INDSAMLING AF INFORMATION
  28. 28. #UmbDKfestlauravilsbaek.dk / @lauravilsbaek
  29. 29. BRUGERREJSEN FRAME’R FØR, UNDER OG EFTER
  30. 30. #UmbDKfestlauravilsbaek.dk / @lauravilsbaek
  31. 31. BRUGERREJSENVISER KONTAKTPUNKTER
  32. 32. #UmbDKfestlauravilsbaek.dk / @lauravilsbaek
  33. 33. BRUGERREJSEN ER HASSLE MAPPING http://demandthebook.com/
  34. 34. #UmbDKfestlauravilsbaek.dk / @lauravilsbaek
  35. 35. PEAK + END
  36. 36. #UmbDKfestlauravilsbaek.dk / @lauravilsbaek
  37. 37. SERVICE ANTICIPATION
  38. 38. #UmbDKfestlauravilsbaek.dk / @lauravilsbaek Brugerens forventning
  39. 39. OVERGÅ BRUGERENS FORVENTNINGER
  40. 40. #UmbDKfestlauravilsbaek.dk / @lauravilsbaek Brugerens forventning Den differentierende oplevelse
  41. 41. FORRETNINGSUDVIKLING OG KONKRETE INDSATSER
  42. 42. 1. DIGITALE PRODUKTER OG SERVICES 2. SERVICE ANTICIPATION GAP 3. PEAK + END 4. SERVICEBEVISET
  43. 43. TÆNK I DIGITALE PRODUKTER ELLER SERVICES
  44. 44. MØD EN STUDERENDE
  45. 45. OPSKRIFTER
  46. 46. #UmbDKfestlauravilsbaek.dk / @lauravilsbaek SERVIVE ANTICIPATION GAP
  47. 47. BASELINE
  48. 48. DIFFERENTIERENDE OPLEVELSER
  49. 49. PEAK + END
  50. 50. HAPPY ENDING
  51. 51. SERVICEBEVISET
  52. 52. FEEDBACK
  53. 53. Photo: Micky Wiswedel DESIGN & DIGITAL SITTIN’ IN ATREE K-I-S-S-I-N-G
  54. 54. kontakt@lauravilsbaek.dk lauravilsbaek.dk @lauravilsbaek TAK

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