Slide 1 Social media in action Laura Sommer Rotary District 9940 May 2011Introduction and brief background
Slide 2Social media is the term for internet based tools used for publishing, sharing anddiscussing information.Social networking means using these tools to interact between a group of peoplewho share a common interest and using social contacts to network.Some examples:Flickr – photo sharing•Wikinomics – wiki is like a whiteboard, create content, edit, hyperlinks•Twitter – microblog for brief frequent updates (via web, text, email, instantmessaging)•Linked-In – a professional network to connect trusted colleagues, share knowledge,get jobs•Facebook – websit eto connect with friends , colleagues, communities of interestand share information•YouTube – video sharing, commentary, ratings•Second Life - free 3D virtual world where users can socialize, connect and createusing free voice and text chat•Podcasts (Radio NZ); blogs, social bookmarking (Delicious)
Slide 3 Network Integrate Collaborate Promote Create From: Commoncraft.comTo communicate with fellow Rotarians, families, friends, local and global communities andincrease your networkIntegrate communications both offline and online eg Rotary Fair bulletins, online promotionMedia: various media can be used not just written (Audio – podcasts; visual – video,touch (touch screens in Te Papa)Collaborate and educate - eg. Social media collaboration and education on how tosPromote ie raise awarenessReduce email – access by many to many relationship rather than multiple emails.Co-create contentInteraction : co-create content (entering info on Trade Me), share knowledge, buildon other ideas, have a conversation.Participants – tap into the silent majority. Has the potential to handle contributionsfrom large numbers whereas traditional methods have difficulty doing this.Low cost – most social media and instruction is freely available. The cost isinternet connection and your time!Note: SKYPE – reduces your household costs for calls
Slide 4As a potential member or interested member of the public, what can I find out aboutPetone Rotary?Put myself in the shoes of a potential member or member of the public trying to findout about Petone Rotary.I checked on the internet. Here are some examples of what I found.
Slide 5District Governor Howard Tong’s blog entry
Slide 6Wikipedia : 2006 entry about the Petone Fair
Slide 7Old friends Trademe Site. No reunions scheduled for this institution. 2 members sofar.
Slide 8Petone Rotary fairNote: Hutt News yet familiar branding – e.g. Rotary wheel? Where do I find outabout Petone Rotary?Like the photo that shows people participating at the fair.
Slide 9Show you some examples of social media in use.
Slide 10DG Howard Tong has introduced this blog as a way to increase effectivecommunication across the District;He has shared his journey that he is undertaking as District governor for 9940.Great way to keep Rotarians informed, build our knowledge about what’s happeningin the District; inspire ideas and action.Also linked us to many other useful Rotary sources of information.
Slide 11Rotary Club of Tawa : we use the Facebook page as our interactive space – forweekly bulletin, comments, photos of events. Branding was important to make itclear that it belongs to Tawa Rotary
Slide 12An example of fundraising through using social media – note the need todemonstrate that it is an authentic site; the key messages.
Slide 13For the Coronation Street fans – its on facebook!See over 1 million people like this.
Slide 14Distance learning : Rotary International is using webinars to help Rotarians learn.Seminar on the web. Sign in, can view the content, hear what’s being said, postcomments/feedback. Capture an archive of entries.
Slide 15Twitter – microblog of limited text (like a text message) – yet it is a text that’s public.
Slide 16Local initiative in response to the Christchurch earthquake disaster:Students in cooperation with Google set up site in 3 hours.To address immediate need for on-the-ground, real-time information that emergencyservices and media couldn’t provide at the time.Fairfax media actually referred to this site for up-to-date information.
Slide 17 Source: http://www.doseofdigital.com/2010/03/9-simple-steps-started- social-media/My Facebook is to keep in touch with family, friends, my chorus (more a personalspace)Linked in is my professional space – that I’m also starting to set up for Rotary.Profile that outlines my work experience, share slide presentationsTwitter – links to interesting articles.I know that it’s possible to post an email that is then distributed to the other socialmedia sites if I wish.Note:Potential capture by a particular tool.Not realising that resources need to be applied plus key messages & content.Remember Rotary’s reputation.Realise that not everyone will interact online. 1% rule 90% contribution; 10-20%occasionally contribute; rest watch and contribute if easy and trusted.Engage – welcome new members, encourage/comment/discuss/new ideas; involvein designing and refining online space at each stage.Build the community and sent of trust. Reliable/feedback provided/treat with respectRespect people’s privacy. Ways you handle personal information. Moderation.Some basic rules of behaviour for anyone who wants to interact on your social mediachannel.
Slide 18 Membership Projects Fundraising Networking DevelopmentAs a Club, before you embark on using social media, first consider what you want todo?Is it to increase membership? Think about what you have on offer, not the flashy useof social media. People join causes ahead of clubs.It may be one of these – a project, to increase membership, etc•What is your message?•Who is your audience?•What are your goals?•What return do you need?•What is your strategy (including content)?•What is the performance?•Who is contributing?•What content do you have?•What is your response procedure? (prompt feedback is essential)
Slide 19 get started access workshops use resources Contact: Laura Sommer PR Committee Rotary District 9940 E: Laura.firstname.lastname@example.org W: http://nz.linkedin.com/in/laurasommerEncourage you to have a go –get started,use people around you to show how to set yourself up on a social media site likeFacebookNote that workshops will be offered across District to guide members and clubs onusing social media communications and tools.You’re most welcome to get in touch with me.