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Using LinkedIn to Effectively Grow Your Business

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Using LinkedIn to Effectively Grow Your Business

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Description

Learn how to effectively use LinkedIn to build relationships, find, connect with, and nurture leads, and grow your business. With actionable, step-by-step tips and best practices, this presentation will take you through the many opportunities LinkedIn offers and teach you how to leverage them to achieve real business results.

Learn how to:
• Set up a profile that establishes your expertise and credibility
• Create effective status updates that speak to your target audience
• Drive qualified leads to your website (and capture those leads for further nurturing)
• Find and connect with prospects
• Integrate into your offline activities

Transcript

  1. 1. 332 Million LinkedIn Users
  2. 2. Why?
  3. 3. Keep Your Profile Active
  4. 4. • Status Updates • LinkedIn Publishing • Making Connections • Fostering Connections • Recommendations • Team Involvement
  5. 5. Internal
  6. 6. DO: • Send personalized, unique content, updates, and check-ins. DON’T: • Send mass/group emails • Promotional “spam” • Non-personalized messages
  7. 7. LinkedIn Sales Navigator
  8. 8. LinkedIn Sales Navigator
  9. 9. • Position • School • Company (current and past) Find mutual interest or connection

Description

Learn how to effectively use LinkedIn to build relationships, find, connect with, and nurture leads, and grow your business. With actionable, step-by-step tips and best practices, this presentation will take you through the many opportunities LinkedIn offers and teach you how to leverage them to achieve real business results.

Learn how to:
• Set up a profile that establishes your expertise and credibility
• Create effective status updates that speak to your target audience
• Drive qualified leads to your website (and capture those leads for further nurturing)
• Find and connect with prospects
• Integrate into your offline activities

Transcript

  1. 1. 332 Million LinkedIn Users
  2. 2. Why?
  3. 3. Keep Your Profile Active
  4. 4. • Status Updates • LinkedIn Publishing • Making Connections • Fostering Connections • Recommendations • Team Involvement
  5. 5. Internal
  6. 6. DO: • Send personalized, unique content, updates, and check-ins. DON’T: • Send mass/group emails • Promotional “spam” • Non-personalized messages
  7. 7. LinkedIn Sales Navigator
  8. 8. LinkedIn Sales Navigator
  9. 9. • Position • School • Company (current and past) Find mutual interest or connection

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