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#SXSWedu Panel: Social in Higher Ed

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Social Media
in Higher Ed
Where are we going?




                      #smHE

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What is Social Media?
@sholtutm social media is about the social not
the media. People connecting to people.
#edusocmedia
...

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3 SXSWedu13 - Social Media in Higher Ed – Where Are We Going?   #smHE

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#SXSWedu Panel: Social in Higher Ed

  1. Social Media in Higher Ed Where are we going? #smHE
  2. What is Social Media? @sholtutm social media is about the social not the media. People connecting to people. #edusocmedia @dolanatpsu #edusocmedia a channel that allows for instant, unfiltered conversation, collaboration & community @spennell98 Social media is about anybody, anywhere sharing information about anything on an accessible space. #edusocmedia @gjerdery #edusocmedia is a distributed comm. platform where you control the degree to which you participate, tending to be more open than private. @athlwulf Social media is technologies used to assist in facilitating connections and interactions between people #edusocmedia Ed – Where Are We Going? 2 SXSWedu13 - Social Media in Higher #smHE
  3. 3 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  4. Social Media Definition: “A virtual place where people share; everybody and anybody can share anything anywhere anytime” (Joosten, 2012, p. 6). 4 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  5. Why is Social Important • 95.1% of 18- and 19-year-olds use social media, primarily Facebook on a daily basis (Salaway, et al., 2009) • 96% of undergraduates reported using Facebook (Smith & Caruso, 2010) • 43% of undergraduate use Twitter (Smith & Caruso, 2010) • 90% use mobile devices to receive and send text messages (Smith, 2010), over 1600 a month (Neilson, 2010) • 92% of college-aged students watch YouTube (Moore, 2011) 5 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  6. What’s the point of social media? 6 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  7. Respondents by Graduating Class 1% 0% 1% College HS Juniors Freshman 19% 25% 2012 Social Admissions 54% Report by Inigral and Zinch HS Seniors n = 7,000 2015 2014 2013 2012 2011 2010 7 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  8. Unsure 26% Do students No think colleges and 7% universities should have a Yes social media 67% presence? 8 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  9. No 32% Have you used social media to Yes research colleges 68% and universities? 9 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  10. Yes 38% Class of 2012 Did you use No social media as a 62% resource when deciding where to enroll? 10 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  11. What students are using today. 100% 90% 80% Facebook usage is nearly 70% double the closest network! 60% 50% 2012 40% 2013 30% 20% 10% 0% Facebook Twitter Instagram Pinterest Tumblr 11 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  12. “I want reviews on colleges from real live students who go to them.” “I want to see fun things about going to school there, school news, advice from current students. I'd much rather see it on their social media site than have it clog my e-mail.” “I would love to see more links to students that currently go to the college. if I had any questions, I think they would answer more truthfully than say, an admissions counselor.” “Real information. Less fluff.” What students said 12 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  13. 13 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  14. 14 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  15. • Push • Activity Streams • Publish & Subscribe • Following, Feeds • Connections • Friending, Circles, Groups • Recommendations • Liking & “People Like You..” • Sharing & Commenting (in-line) • Simple Collaboration 15 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  16. 16 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  17. 17 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE
  18. Questions? Tanya Joosten Brandon Croke @tjoosten @bcroke Laura Pasquini Brad Popiolek @laurapasquini @bradpopiolek 18 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE

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