1Communication 2.0Plans: Effectively EngagingStudents Online@laurapasquini June7, 20132013 NACADA International Conference...
http://bit.ly/nacadaINTL13
3Howdy#nacadaINTL[eh?]
A little about me...
5
7
Flickr photo c/o furiousgeorge81
Image c/o CRUSTINA! http://www.flickr.com/photos/crustina/3196036316/Talking About #SocialMedia ....
Image c/o Luke Mahan http://www.flickr.com/photos/kremovich/4471473109/Web 2.0#SocialMediaSocial WebNew Media#SMTransmedia...
“Over 94% ofundergraduate, graduate,and community collegestudents are Internet usersand approximately 80% ofthis same grou...
Purpose(why?)
New Media Ecology Realities• Media & gadgets are everywhere• Internet = center of the revolution• Easy communication• Anyw...
14
HigherEd isHERE
#NotImpressed
Technological Determinism 101We live in a culture saturated with the idea thattechnologies are, effectively, things in the...
Needs Assessment1. Determine AdvisingTechnology Goals2. Determine Resources3. Create, Design, and Edit4. Pilot the Project...
What expectations do ourlearners have in the future?
Image c/o The Out Sourcing Company http://www.theoutsourcingcompany.com/blog/wp-content/uploads/2011/04/idea.jpgThere must...
“Students experience anincreasing need for connectivityand digital access to excel beyondthe higher education learningenvi...
The Iceberg Effect© Mark Smiciklas Intersection Consulting
Created by @Ekutsko & @equalmanhttp://youtu.be/ZQzsQkMFgHE
Via @intersection1http://www.intersectioncCultivate an Active Social Network
Flickr photo c/o hoodlumper“Focus on connectingwith the people, andthe tools will all makesense.”~Chris Brogan
PLAN(Who? where? what?)
WHO?
Develop an IdentityDo you like spam?Students don’t either.What is your office brand?What information do youneed to convey ...
30WHERE?
@tanyajoostenhttp://tanyajoosten.com/Resources-Colleagues-Campusexperiences-Conferenceconnections-Recommendedreading
Communication Goals#Elearn11 via @schwier
WHAT?
“...technology could be usedmuch more strategically than iscurrently undertaken to commitstudents to their academic life.”...
Social Media Strategy
Editorial Calendar and ContentAssessment@julieclarsen
@thementalkavity
PILOT(considerations)
Flickr photo c/o dsearlsGo Beyond the Silo to Plan
41
Change in highereducation is NOTNUTS!
43
CrowdsourcingGoogle Docs, Wikis, Social Networks, Skype/G+Hangouts, Dropbox… OH MY!
Use of social mediadoes not mean thatsensitive data aboutstudents orfaculty/staff memberswill be released. Like allthings,...
Play = “the tension between the rules of thegame and the freedom to act within thoserules” (Thomas & Seely Brown, 2011)
Consider...Connecting to peersSaving time to playFinding new ways of learningEmbracing alternativesBeing a participantMode...
Evaluate(review)
51
52
Measure & AssessReaction:Did they like it?Usability:Did they use it? How? Easy?Behavior:Is there a changed behavior? Diffe...
ANALYTICS-Google-Blog reads-Social Network Analysis-Twitter searchHashtagsInstitution/Office nameSocial Grow-Content Manag...
Examples(communication 2.0Plans in action)
Conversation
Dr. Alec Couros (@courosa) & #eci831
Discovery
Hashtags to EmpowerDiscussion
http://storify.com/Listen to Your Students
http://bitly.com/TwitterChatScheduleDo youhavesomethingto talkabout?
Storytelling
Reflectionhttp://techknowtools.wordpress.com/
Tell MeAbout It
Connection
81
#ugstJOUR
Collaboration
@catspyjamasnz
Research&Support
http://www.sageperformance.com/ojs/index.php/LPQ
BreakDrink.com
Are youhaving funyet?Then whybother?@JeffJackson
CommunityDevelopment
Communities of Practicehttp://www.ewenger.com/theory/@nancywhiteWenger, 2006
dailyshoot.comInformal Learning
97
Professional DevelopmentFollow on Twitter:@AcAdvChatTuesdays 12-1 pm CST#AcAdv Chatacadvchat.wordpress.com
Mentoring
about.me/laurapasquini Laura.Pasquini@unt.eduStay connected #nacadaINTLhttp://bit.ly/nacadaINTL13
Social Media Communication Plans
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Social Media Communication Plans

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#nacadaINTL Conference
Maastricht, NL
June 7, 2013

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Social Media Communication Plans

  1. 1. 1Communication 2.0Plans: Effectively EngagingStudents Online@laurapasquini June7, 20132013 NACADA International ConferenceMaastricht, Netherlands #nacadaINTL
  2. 2. http://bit.ly/nacadaINTL13
  3. 3. 3Howdy#nacadaINTL[eh?]
  4. 4. A little about me...
  5. 5. 5
  6. 6. 7
  7. 7. Flickr photo c/o furiousgeorge81
  8. 8. Image c/o CRUSTINA! http://www.flickr.com/photos/crustina/3196036316/Talking About #SocialMedia ....
  9. 9. Image c/o Luke Mahan http://www.flickr.com/photos/kremovich/4471473109/Web 2.0#SocialMediaSocial WebNew Media#SMTransmediaEmergingTech
  10. 10. “Over 94% ofundergraduate, graduate,and community collegestudents are Internet usersand approximately 80% ofthis same group use socialnetworking sites.”College students and Technology,The Pew Internet Research
  11. 11. Purpose(why?)
  12. 12. New Media Ecology Realities• Media & gadgets are everywhere• Internet = center of the revolution• Easy communication• Anywhere & anytime• Multitasking = norm• More change to come• (Raine, 2007)Flickr photo c/o of Dryicon
  13. 13. 14
  14. 14. HigherEd isHERE
  15. 15. #NotImpressed
  16. 16. Technological Determinism 101We live in a culture saturated with the idea thattechnologies are, effectively, things in themselves, inspite of the fact that they arise from and are utilizedand therefore given meaning within particular socialand cultural contexts. We tend to see technologies interms of their “thingness” – their shiny gadget glory– rather than in terms of the affordances or actionpossibilities they enable in different societalsituations. This separation of thing from context andpossibility leads to determinism, or the belief thatmachines have the capacity to act on us and do thingsto us in and of themselves.~ Bonnie Stewart a.k.a. @bonstewarthttp://theory.cribchronicles.com/2013/01/30/connected-learning-getting-beyond-technological-determinism/
  17. 17. Needs Assessment1. Determine AdvisingTechnology Goals2. Determine Resources3. Create, Design, and Edit4. Pilot the Project5. Review and Evaluate6. Update and Development
  18. 18. What expectations do ourlearners have in the future?
  19. 19. Image c/o The Out Sourcing Company http://www.theoutsourcingcompany.com/blog/wp-content/uploads/2011/04/idea.jpgThere mustbe othersways tosupport ourstudents
  20. 20. “Students experience anincreasing need for connectivityand digital access to excel beyondthe higher education learningenvironment. They must accessand interact with information,learning materials, and colleaguesfrom around the globe.”Implications for use of technology in advising 2011 N
  21. 21. The Iceberg Effect© Mark Smiciklas Intersection Consulting
  22. 22. Created by @Ekutsko & @equalmanhttp://youtu.be/ZQzsQkMFgHE
  23. 23. Via @intersection1http://www.intersectioncCultivate an Active Social Network
  24. 24. Flickr photo c/o hoodlumper“Focus on connectingwith the people, andthe tools will all makesense.”~Chris Brogan
  25. 25. PLAN(Who? where? what?)
  26. 26. WHO?
  27. 27. Develop an IdentityDo you like spam?Students don’t either.What is your office brand?What information do youneed to convey tostudents? Start with thesequestions, and then addin personality and variety.@julieclarsen
  28. 28. 30WHERE?
  29. 29. @tanyajoostenhttp://tanyajoosten.com/Resources-Colleagues-Campusexperiences-Conferenceconnections-Recommendedreading
  30. 30. Communication Goals#Elearn11 via @schwier
  31. 31. WHAT?
  32. 32. “...technology could be usedmuch more strategically than iscurrently undertaken to commitstudents to their academic life.”The Horizon Report 2012Dahlstrom, de Boor, Grunwald, & Vockley, 2012
  33. 33. Social Media Strategy
  34. 34. Editorial Calendar and ContentAssessment@julieclarsen
  35. 35. @thementalkavity
  36. 36. PILOT(considerations)
  37. 37. Flickr photo c/o dsearlsGo Beyond the Silo to Plan
  38. 38. 41
  39. 39. Change in highereducation is NOTNUTS!
  40. 40. 43
  41. 41. CrowdsourcingGoogle Docs, Wikis, Social Networks, Skype/G+Hangouts, Dropbox… OH MY!
  42. 42. Use of social mediadoes not mean thatsensitive data aboutstudents orfaculty/staff memberswill be released. Like allthings, proper trainingshould be conductedto make sure everyoneis aware of protocolsand best practices.
  43. 43. Play = “the tension between the rules of thegame and the freedom to act within thoserules” (Thomas & Seely Brown, 2011)
  44. 44. Consider...Connecting to peersSaving time to playFinding new ways of learningEmbracing alternativesBeing a participantModeling social media use
  45. 45. Evaluate(review)
  46. 46. 51
  47. 47. 52
  48. 48. Measure & AssessReaction:Did they like it?Usability:Did they use it? How? Easy?Behavior:Is there a changed behavior? Difference in serviceprovision? Student reaction?Results:Is there an overall advising benefit?
  49. 49. ANALYTICS-Google-Blog reads-Social Network Analysis-Twitter searchHashtagsInstitution/Office nameSocial Grow-Content ManagementBufferapp.comBottlenose.comSocialBro.com
  50. 50. Examples(communication 2.0Plans in action)
  51. 51. Conversation
  52. 52. Dr. Alec Couros (@courosa) & #eci831
  53. 53. Discovery
  54. 54. Hashtags to EmpowerDiscussion
  55. 55. http://storify.com/Listen to Your Students
  56. 56. http://bitly.com/TwitterChatScheduleDo youhavesomethingto talkabout?
  57. 57. Storytelling
  58. 58. Reflectionhttp://techknowtools.wordpress.com/
  59. 59. Tell MeAbout It
  60. 60. Connection
  61. 61. 81
  62. 62. #ugstJOUR
  63. 63. Collaboration
  64. 64. @catspyjamasnz
  65. 65. Research&Support
  66. 66. http://www.sageperformance.com/ojs/index.php/LPQ
  67. 67. BreakDrink.com
  68. 68. Are youhaving funyet?Then whybother?@JeffJackson
  69. 69. CommunityDevelopment
  70. 70. Communities of Practicehttp://www.ewenger.com/theory/@nancywhiteWenger, 2006
  71. 71. dailyshoot.comInformal Learning
  72. 72. 97
  73. 73. Professional DevelopmentFollow on Twitter:@AcAdvChatTuesdays 12-1 pm CST#AcAdv Chatacadvchat.wordpress.com
  74. 74. Mentoring
  75. 75. about.me/laurapasquini Laura.Pasquini@unt.eduStay connected #nacadaINTLhttp://bit.ly/nacadaINTL13

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