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#nacada12 Pre-Conference Overview


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#nacada12 Pre-Conference Overview

  1. 1. Advising Technology Projects: Assessing, Planning, and Implementing October 4, 2012 #NACADA12
  2. 2. WelcomeLaura Pasquini Julie LarsenGeorge Steele Steve Johnson
  3. 3. Tell Us About Yourself
  4. 4.
  5. 5. Today’s Outline• Introductions• Needs Assessment and Implementation Planning• Social Media Strategies• Break• Project Example #1• Project Example #2• Break• Group Discussion and assessment planning• Wrap Up
  6. 6. Today’s Objectives• Introduce different conceptual models for assessing student services technologies at the strategic and tactical levels.• Apply these conceptual models for assessing student services technologies to your local situation.• Model the technology needs assessment so participants utilize these ideas their campus.• Create social media and technology guidelines to align with institutional policies and effective advising practices.
  7. 7. What is YOUR definition of technology?
  8. 8. Technology DefinedThe utilization of theory, systems, processes and toolsthat advance society by improving skill sets, promotingglobal and local connectivity, and increasing theproductivity and knowledge of a society.(Wircenski & Allen, 1998)
  9. 9. • What tools are you already using?• Are you the only person using social media/tech tools in your office? If not, how many others are using it?• One a scale of 1-10 where would you place yourself in regards to your comfort and ease with using social media?
  10. 10. Let’s start at the beginning Image from mrhayata
  11. 11. Planning-Based Approach
  12. 12. Needs Assessment1.Determine Advising Technology Goals2.Determine Resources3.Create, Design, and Edit4.Pilot the Project5.Review and Evaluate6.Update and Development
  13. 13. Step 1: Determine Advising Technology Goals Photo credit iowa_spirit_walker
  14. 14. Social Media Strategy Do you like spam? Students don’t either.What is your office brand? What information do you need to convey to students? Start with these questions, and then add in personality and variety.
  15. 15. The Iceberg Effect © Mark Smiciklas Intersection Consulting
  16. 16. Step 2: Determine Resources Photo credit jimforest
  17. 17. What is Out There?• Research • Look at similar campuses • Reach out to peers • NACADA!• Talk with other departments on campus• Leaders are readers • Social Media for Educators by T. Joosten • The new social learning: A guide to transforming organizations through social media by T. Binghan and M. Conner • Social Media 101: Tactics and Tips to Develop Your Business Online by C. Brogan• LMGTFY
  18. 18. Who Is Sitting Around Your Table?
  19. 19. External Stakeholders• Outside partners with department • IT, Other offices, Campus regulations• NACADA Consultants • Technology in Advising Commission • Webinars and other conferences• Vendors • CMS, Google platforms, etc.• Other Campus Examples
  20. 20. Cost Analysis• Time costs • Staff positions • Staff descriptions • Advising schedule • Project timeline• Budgets • Funding • Grants• Vendors
  21. 21. Step 3: Create, Design & Edit Photo Credit brianbutko
  22. 22. Buy In• Your Campus Stakeholders • Admin • Staff • Faculty • Students• Consider Your Campus & How Technology Will Be Implemented
  23. 23. Assess Your Audience• Where will you target this new technology?• Does this group have time?• Performance Analysis of Group -- • Focus, capability, will • culture, change, • Technological Objectives Should Support Institutional Goals Photo credit orkomedix Photo credit stijnbokhove
  24. 24. Editorial Calendar and Content Assessment • Building interaction • What information is necessary? • Passive is not bad • Free, Fast, and Fun
  25. 25. Consider Advising Outcomes & Objectives
  26. 26. Plan to Plan• Collaborative & Shared Workspaces• Meeting schedule• Ask questions early• Review brainstormed ideas• Consider all options• THE BIGGEST PART OF YOUR IMPLEMENTATION PROCESS! Photo credit Natural Attachment
  27. 27. Step 4: Pilot the Project Photo credit voodoo2me
  28. 28. The Launch• Anticipated Timelines• Assessment Plan Prepared• Specific pilot group• Evaluation & feedback is fluid
  29. 29. FERPA Follies Use of social media does not mean that sensitive data about students or faculty/staffmembers will be released. Like all things, proper training should be conducted to make sure everyone is aware of protocols and best practices. Image by puntxote
  30. 30. Step 5: Review & Evaluate Photo credit freeflyer09
  31. 31. Measure & AssessReaction: Did they like it?Usability: Did they use it? How? Easy?Behavior: Is there a changed behavior? Difference in service provision? Student reaction?Results: Is there an overall advising benefit? Image c/o
  32. 32. Analytics
  33. 33. Analytics
  34. 34. Analytics
  35. 35. Analytics• Google• Twitter search • Hashtags • Institution/Office name • Social Grow• Content Management • •
  36. 36. Step 6: Updates & Development Photo credit WSDOT
  37. 37. Sustainability of Technology• Ease of Transition - continued support• On-going assessment• Required updates Image c/o
  38. 38. Questions