Today’s Outline• Introductions• Needs Assessment and Implementation Planning• Social Media Strategies• Break• Project Example #1• Project Example #2• Break• Group Discussion and assessment planning• Wrap Up
Today’s Objectives• Introduce different conceptual models for assessing student services technologies at the strategic and tactical levels.• Apply these conceptual models for assessing student services technologies to your local situation.• Model the technology needs assessment so participants utilize these ideas their campus.• Create social media and technology guidelines to align with institutional policies and effective advising practices.
Technology DefinedThe utilization of theory, systems, processes and toolsthat advance society by improving skill sets, promotingglobal and local connectivity, and increasing theproductivity and knowledge of a society.(Wircenski & Allen, 1998)
• What tools are you already using?• Are you the only person using social media/tech tools in your office? If not, how many others are using it?• One a scale of 1-10 where would you place yourself in regards to your comfort and ease with using social media?
Let’s start at the beginning Image from mrhayata
Social Media Strategy Do you like spam? Students don’t either.What is your office brand? What information do you need to convey to students? Start with these questions, and then add in personality and variety.
What is Out There?• Research • Look at similar campuses • Reach out to peers • NACADA!• Talk with other departments on campus• Leaders are readers • Social Media for Educators by T. Joosten • The new social learning: A guide to transforming organizations through social media by T. Binghan and M. Conner • Social Media 101: Tactics and Tips to Develop Your Business Online by C. Brogan• LMGTFY
External Stakeholders• Outside partners with department • IT, Other offices, Campus regulations• NACADA Consultants • Technology in Advising Commission • Webinars and other conferences• Vendors • CMS, Google platforms, etc.• Other Campus Examples
Buy In• Your Campus Stakeholders • Admin • Staff • Faculty • Students• Consider Your Campus & How Technology Will Be Implemented
Assess Your Audience• Where will you target this new technology?• Does this group have time?• Performance Analysis of Group -- • Focus, capability, will • culture, change, • Technological Objectives Should Support Institutional Goals Photo credit orkomedix Photo credit stijnbokhove
Editorial Calendar and Content Assessment • Building interaction • What information is necessary? • Passive is not bad • Free, Fast, and Fun
Plan to Plan• Collaborative & Shared Workspaces• Meeting schedule• Ask questions early• Review brainstormed ideas• Consider all options• THE BIGGEST PART OF YOUR IMPLEMENTATION PROCESS! Photo credit Natural Attachment
Step 4: Pilot the Project Photo credit voodoo2me
The Launch• Anticipated Timelines• Assessment Plan Prepared• Specific pilot group• Evaluation & feedback is fluid
FERPA Follies Use of social media does not mean that sensitive data about students or faculty/staffmembers will be released. Like all things, proper training should be conducted to make sure everyone is aware of protocols and best practices. Image by puntxote
Measure & AssessReaction: Did they like it?Usability: Did they use it? How? Easy?Behavior: Is there a changed behavior? Difference in service provision? Student reaction?Results: Is there an overall advising benefit? Image c/o http://innerdwellings.blogspot.com/2010/08/how-will-you-measure-your-life.html