Introduction to storytelling for nonprofit organizations

1,262 views

Published on

Overview of storytelling for nonprofit organizations. Includes exercises and practical information for most nonprofits.

Published in: Business
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
1,262
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide
  • No dead ends, no wrong avenues. Supportive listening and confidentiality. Don’t poach ideas without permission.Listening rules1 min to share why here
  • Introduction to storytelling for nonprofit organizations

    1. 1. Storytelling forNonprofit Organizations An introduction Laura Packer thinkstory.com (c) 2013 Laura S. Packer
    2. 2. Who am I? evolving daughter cancer coach survivor friend writer cyclist advocate storyteller step-mother humanteacher (c) 2013 Laura S. Packer
    3. 3. Who are you?• Your name• Your organization and your role• Something that brings you joy other than work• When you’re done, raise your hand (c) 2013 Laura S. Packer
    4. 4. What is storytelling?Story: performanceORIGIN late Middle English: Latin from Greek historia -“finding out” talking living When we tell stories we are at once acting conveying information and finding out more information. lying writing Humans are storytelling creatures. (c) 2013 Laura S. Packer
    5. 5. The role of storytelling (everywhere and in organizations)• Inherent, built in• Humanizes numbers• Conveys culture and history• Tough stuff• Persuasive• Transfers knowledge• Builds community• Fosters new ways of thinking• Collaboration• Fun, entertaining, powerful, poignant, etc. (c) 2013 Laura S. Packer
    6. 6. The role of storytelling for non-profits• Funding• Attracting the right people• Media attention• Staff support• What else? (c) 2013 Laura S. Packer
    7. 7. So how does storytelling work? (c) 2013 Laura S. Packer
    8. 8. Personal: Information vs. Story• Of 1.6 million new U.S. cancer diagnoses in 2012, 500K+ will die• 2nd most common cause of death in the U.S.• $226.8 billion/year• I am a cancer survivor• You or people you love may be, too. (c) 2013 Laura S. Packer
    9. 9. A When we tellstoryare at once little stories we theory conveying information and finding out more information. storyteller Storytelling is all about building relationshipsand allowing the audience room for their own experiences. audience story (c) 2013 Laura S. Packer
    10. 10. Storyteller’s toolkit1. Listening (c) 2013 Laura S. Packer
    11. 11. The role of listening• Allows space for new creative thinking• Empower the speaker• Deepen relationships• Deeply understand others• Good listening can be addictive (c) 2013 Laura S. Packer
    12. 12. Competitive listening• Listen for opening• Listen to trump• Listen to serve inequality meter• etc (c) 2013 Laura S. Packer
    13. 13. 1:1 listening– Listener listens • Don’t interrupt • Be present • Confidentiality– Speaker speaks • Not telling a story, just being listened to • Silence is okay • Emotion is okay– Switch Something you did at work that you are proud of (c) 2013 Laura S. Packer
    14. 14. Organizational storytellers• Who are you in your organization? – What stories do you tell?• Who are the other storytellers? – What stories do they tell? (c) 2013 Laura S. Packer
    15. 15. What is the story of your organization?• History• Mission• Values• Impact• Success AND failure (c) 2013 Laura S. Packer
    16. 16. Storyteller’s toolkit1. Listening2. Crafting the story (c) 2013 Laura S. Packer
    17. 17. A specific example of your organization’s story• A time when your organization had an impact – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Take your time, try to have a beginning, middle and end • Silence and emotions are okay – Switch (c) 2013 Laura S. Packer
    18. 18. Storyteller’s toolkit1. Listening2. Crafting the story3. Telling your story for a specific audience (c) 2013 Laura S. Packer
    19. 19. Who is your audience?Who are your stakeholders? (c) 2013 Laura S. Packer
    20. 20. What kinds of stories do they need to hear?What will move them to action? (c) 2013 Laura S. Packer
    21. 21. Select a specific stakeholder…And retell your story with them in mind. – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence and emotions are okay – Switch (c) 2013 Laura S. Packer
    22. 22. Storyteller’s toolkit1. Listening2. Crafting the story3. Telling your story for a specific audience4. Images (c) 2013 Laura S. Packer
    23. 23. What are the images you want to leave with your audience? What are the emotions you want to evoke? (c) 2013 Laura S. Packer
    24. 24. Select a different stakeholder…And retell your story with them in mind.Include several specific sensory images. – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence and emotions okay – Switch (c) 2013 Laura S. Packer
    25. 25. How do you foster better organizational storytelling?• Listen• Ask• Practice (c) 2013 Laura S. Packer
    26. 26. So where do you find stories?• Personal experience• Stakeholders• Media• Traditional avenues• Look for: – Repeating images and emotions – Themes (c) 2013 Laura S. Packer
    27. 27. (c) 2013 Laura S. Packer
    28. 28. Questions (c) 2013 Laura S. Packer
    29. 29. Thank you• Wheelock College, Department of Leadership and Policy• Deanna Elliot• you (c) 2013 Laura S. Packer
    30. 30. If you’d like to learn more, please contact me.• Laura Packer• Thinkstory.com• Laurapacker.com• Skypw• Truestorieshonestlies.blogspot.com• @storylaura• laura@thinkstory.com (c) 2013 Laura S. Packer

    ×