.......................................................
HUMAN-CENTRED SYSTEMS
What can I do with 
Personas?
• Traditional companies: Personas will add to your
market research data desires & fears.!
• Agile-driven companies: Person...
Misunderstand its simplicity
• Simple <=> Easy !
• Simple <=> Credibility
• Take it serious!
• Communicate / coach
Personas
What can I do with Personas?
• Release your brain of tonnes of information in a system that
you trust.!
• Transform bulk i...
• To confront ideas and perspectives based in an artefact
supported with field data, not in personal opinions. !
• Make tan...
But, to achieve any of these purposes,!
you should know…
• Its value it’s directly proportional to the time invested.!
• It is build through conversations not monologues.!
• It is...
Ok, I got it but I am not impressed enough…
Desired level
Adequate level
Personas: Why is smart to give it a try?
Expectations
Expectations Experiences
Personas: Why is smart to give it a try?
laura.ldg@gmail.com
http://about.me/lauralorenzo/
.......................................................
pt.linkedin.com/...
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What to do with Personas

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The presentation shows why Personas can become a useful tool providing valuable information to corporations not fully bought with user-centred approaches, displaying different scenarios where Personas can be used to achieve different goals.

Published in: Design, Business

What to do with Personas

  1. 1. ....................................................... HUMAN-CENTRED SYSTEMS
  2. 2. What can I do with Personas?
  3. 3. • Traditional companies: Personas will add to your market research data desires & fears.! • Agile-driven companies: Personas will add to your scenarios (user stories), how people take the decisions they take, as well as those factors that influence the consumer experience. Personas • Simple plug & play tool for both traditional & agile companies.
  4. 4. Misunderstand its simplicity • Simple <=> Easy ! • Simple <=> Credibility • Take it serious! • Communicate / coach Personas
  5. 5. What can I do with Personas? • Release your brain of tonnes of information in a system that you trust.! • Transform bulk information in a tool that inspires & empowers the design & developer teams towards action.! • Build a shared understanding & a common vocabulary.! • Present tangible research results to stakeholders. You can use personas for:
  6. 6. • To confront ideas and perspectives based in an artefact supported with field data, not in personal opinions. ! • Make tangible a user-centred approach for those skeptic stakeholders / team members.! • Become a powerful tool to fuel cross-communication among the departments of a company. What can I do with Personas? You can use personas for:
  7. 7. But, to achieve any of these purposes,! you should know…
  8. 8. • Its value it’s directly proportional to the time invested.! • It is build through conversations not monologues.! • It is a dynamic tool not a static portrait.! • It should be considered as a guest or, in best of cases, as another team member. Personas
  9. 9. Ok, I got it but I am not impressed enough…
  10. 10. Desired level Adequate level Personas: Why is smart to give it a try? Expectations
  11. 11. Expectations Experiences Personas: Why is smart to give it a try?
  12. 12. laura.ldg@gmail.com http://about.me/lauralorenzo/ ....................................................... pt.linkedin.com/in/lauralorenzodegracia/

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