This presentation will cover why social media use by student leaders cannot be left unmentioned. Studies regarding social media use and trends will be shown regarding job seeking and appropriate management of these accounts. Professional use of social media must be learned, even for “digital natives” in the millennial generation. A game plan will be presented for incorporating social media use in student leader training and development so students graduate with well-managed personal branding and more developed skills in social media management, which will greatly aid them in their job searches. When 70% of US recruiters and Human Resources staff have rejected a candidate due to online reputation, but only 7% of job seekers think that online presence will impact their job prospects (Source: Microsoft), housing professionals can find purpose for teaching students about how to use social media and manage their personal brand.
Students in positions of leadership or authority can be great influencers in student experiences in our housing systems. It can be mutually beneficial for students and housing staff to train student leaders to manage department social media accounts and/or how to groom their own online presence for promoting themselves for the job market. The influence of online presence for student job seekers and the impact social media presence can have for a housing department will also be discussed. In addition, personal and professional branding will be defined, an overview of a game plan for incorporating it into student leader training will be given, and resources for housing professionals who wish to learn more will be made available.