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20 Simple Budget-Friendly Tips to Drive Traffic to your Website

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Our customers are ‘on the go’! It is a fast paced world, that is always changing. To stay competitive, we need to let our customers informed. We want them to find us, know who we are, know what we have to offer, and know how to get in touch with us. Keeping it easy for them to find us, means more business.

People are spending more time online looking for information to help them through their buying process, and an increasing amount of that time is spent on mobile devices. Traditional methods of advertising,such as print and broadcast, are still alive and well. Companies now are bringing both digital and tradition marketing methods together into an integrated strategy for the best results.

The power of onE…one website.

In a world where there is so much advertising noise (online and offline), giving your customers ONE place where they can find all the information they need about your company is key.

Your website needs to be the hub of all marketing activity. It tells your customer (or future customer)

Who you ARE
What you OFFER
HOW to get in touch

It is one central location, one address to remember, one place to find the most up-to-date information about a company. Keep it simple, and they will not only find you the first time, but remember how to get back to visit you again.

Here are a few simple & budget-friendly tips to integrate your offline and online marketing efforts, and drive traffic to your website.

Published in: Marketing
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20 Simple Budget-Friendly Tips to Drive Traffic to your Website

  1. 1. Simple ways to Drive Traffic to your Website 20 budget-friendly www.lauradunkley.com
  2. 2. Television Newspapers Flyers Corporate Material Direct Mail Public Relations Social Media Online Forums Radio Magazines Signage Email Text Messages In Today’s Busy World Where Information Overload is the Norm.
  3. 3. In Today’s Busy World Where information overload is the norm. Flyers Corporate Material Direct Mail Public Relations Television Social Media Online Forums Magazines Signage Email Text Messages Newspapers Radio Make it easy for your customers to find you Make it easy for your customers to find you
  4. 4. In Today’s Busy World Where information overload is the norm. Flyers Corporate Material Direct Mail Public Relations Television Social Media Online Forums Magazines Signage Email Text Messages Newspapers Radio Make it easy for your customers to find you Send them to… Your Website “The Hub”
  5. 5. In Today’s Busy World Where information overload is the norm. Flyers Corporate Material Direct Mail Public Relations Television Social Media Online Forums Magazines Signage Email Text Messages Newspapers Radio Make it easy for your customers to find you • One Address • Easy to Remember • Always up-to-date Your Website “The Hub”
  6. 6. In Today’s Busy World Where information overload is the norm. Flyers Corporate Material Direct Mail Public Relations Television Social Media Online Forums Magazines Signage Email Text Messages Newspapers Radio Make it easy for your customers to find you • WHO you ARE • WHAT you OFFER • HOW to get in touch Your Website “The Hub”
  7. 7. 1 Business Card Your business card is more than your phone number and email address. Make sure it makes a statement, speaks to your brand, and also directs the holder of the card to your website. Make sure the address is easy to find! Don’t bury it in a subtle colour with a small font. 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  8. 8. 2 Social Media Profiles LinkedIn, Google+, Facebook, Twitter, and Pinterest are 5 top social media profiles for both B2C & B2B companies. ! In your professional profile, as well as your company pages, there is an opportunity to put a website address in the contact area, and the about sections. 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  9. 9. 2 Social Media Profiles ! Another option is to have your website address as part of a cover page image, or header graphic. This is an example of a Google+ Header Graphic
  10. 10. 3 QR Code QR Codes are free to create. Take your website’s URL, put it into an online QR Generator, and it will create a unique image. When scanned with a mobile device (scanner app is require…and it is free), it will recognize the image and take the user right to your website. Since more people are using their phones to look up information online, this makes it much easier for them rather than having to type in the address. Try it! ! • This works really well when you have a webpage with a long URL. • Use on Flyers, Newspapers Ads, Magazine Ads, Brochures, In-Store Signs 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  11. 11. Vehicle Graphics 4 If branding your company vehicles is part of your marketing budget, make sure you include your website. ! • Taxis • Service Vehicles • Transport Trucks • Company Vehicles 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  12. 12. 5 Email Signature 6 Social Media Posts 7 In-Store Signage Link back to information on your website 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  13. 13. 8 Link Backs Link Backs are other websites or blogs, related to you in some way, that link back to your website. Often this is a mutual relationship where you will link to each others websites. ! Community Charitable organizations that you sponsor, local business networking groups, or other industry related membership groups. ! Vendors If you represent a certain brand, make sure you are on their product supplier list and the website link they have is up-to-date ! Partners These are not business partners, but businesses that have similar customers to you. Your products and services are shared by this audience, but not competing. ! 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  14. 14. 9 Email Marketing When making your email marketing template include all your social media profile links, as well as your website address. Share only excerpts from your recent blogs with a READ MORE link to the full article on your website. 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  15. 15. 10 Free Online Directories Yellow Pages & Gold Book are just a couple community directories that offer a basic free online listing. Check your local area for more. ! Often there are free industry related directories that have a similar basic listing. 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  16. 16. 11 Presentation Slides If you are in the business of consulting, a sales person, or a trainer, make sure to include your website as part of your CONTACT ME slide at the end of your presentation. ! Offer to email your presentation to attendees after your workshop. 20 Simple, budget-friendly, ways to Drive Traffic to your Website !I t will be a way to follow-up after your presentation, and they will have your website address readily available to find out more about other work that you do.
  17. 17. 12 slideshare.net Upload your MS Powerpoint presentations to slideshare.net for FREE! You will reach a new audience, slideshare will help promote your product to their viewers. You can also share your presentations easily on LinkedIn! ! People viewing your slideshare account will see your website address, as well, they will see your website address on your presentation. ! Note - you can also upload infographics to your account 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  18. 18. 13 Blog If your company doesn’t already have a blog, you should start. You DON’T have to be a writer to have a blog. Short, frequent, and visual blogs are often the most popular among readers. Make sure you know your audience, and create content that is relevant and interesting to them. Once they find you, they will keep coming back for more. 20 Simple, budget-friendly, ways to Drive Traffic to your Website !I f you have a blog that is NOT on your website, make sure you have a link FROM your website’s menu. ! Remember the Goal.. to have your main website the HUB of all your marketing content.
  19. 19. 14 Blog Subscribe Button WordPress has a free plugin that you can add to the sidebar or footer of your website so your readers can add their name and email address to get your latest posts right into their email box. ! Keep on posting relevant content! If you create larger content pieces, such as a white paper or e-book, make sure to promote it through your blog so you don’t miss reaching out to your blog subscribers. 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  20. 20. 15 Blog Comments Visit other blog sites and comment on their blogs. When you sign in to make a comment, there is a place to add your website. Not only will the writer of the article notice your website, but other viewers of the article will as well. 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  21. 21. 16 LinkedIn Groups Discussions Join groups that are relevant to your business, and join into the discussions. You can engage in conversations with people outside immediate network, show your thought leadership, and if they are interested in what you have to say, they might check out your profile (that will have your website address on it). ! Share content Start a conversation by sharing content that you have created and posted on your website. Ask for their feedback! How about asking them to check out your blog and give you some ideas of other topics to write about. 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  22. 22. 17 Search Engines Submit your Website Address to be included in the search engines to improve organic search (SEO). Google & Bing are two popular search engines, but there are others. Your website developer may have done this already for you, so you might want to check before you go to effort. ! Submit your Website URL links - Google & Bing. Note - Yahoo is now powered by BING ! ! ! 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  23. 23. 18 Mobile-friendly Website It is a known fact that more and more people are using their smart phones and tablets to get information. ! Why? Because it is easier! You can access it anywhere & anytime, with fewer steps to get in touch. Search, Find, and Link - Phone/Email/Buy ! If your website isn’t mobile friendly, your customers can’t do this. Hmm… ! More Social Media & Canadian Online Stats http://www.lauradunkley.com/2014/03/14/social-media-business-strategy/ ! ! 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  24. 24. 19 Talk about it! In business conversation, if it is relevant, mention the content that is on your website. Then.. ! • Give them a business card • Offer to send them an email with an article link that is relevant to the topic you are discussing ! Promotion of your website has positive outcomes when you are directing them to content (on your website) that can help them through their buying/decision process. 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  25. 25. What has helped you drive traffic to your website? _________________ 20 Let us know in the comment section! 20 Simple, budget-friendly, ways to Drive Traffic to your Website
  26. 26. Television Direct Mail Social Media Flyers Corporate Material Public Relations Email Signage Magazines Online Forums Text Messages Newspapers Radio Your Website www.lauradunkley.com “The Hub” Send them to …
  27. 27. www.lauradunkley.com

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