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Screening for crazy


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Published in: Technology

Screening for crazy

  1. 1. Screening For Crazy and other tips for getting the right research participants Laura Klein @lauraklein http://www.usersknow.comWednesday, December 5, 2012
  2. 2. @lauraklein You’re Talking To The Wrong PeopleWednesday, December 5, 2012
  3. 3. @lauraklein Does It Really Matter Who You Talk To? SometimesWednesday, December 5, 2012
  4. 4. @lauraklein Understanding Users Vs Usability To understand your users, you need to talk to your users. To understand usability, you need to test people LIKE your users.Wednesday, December 5, 2012
  5. 5. @lauraklein Who To Recruit Talk to your real users & people like your real users in key ways. If you don’t have users, create a persona that you think represents potential users and recruit people like that.Wednesday, December 5, 2012
  6. 6. @lauraklein How To Recruit Create a short survey (screener) that will help narrow down whether the possible participant fits the persona.Wednesday, December 5, 2012
  7. 7. @lauraklein Where To Recruit Post a link to the screener where you are likely to get qualified traffic. •Craigslist •Facebook, Google, or LinkedIn Ads •Friends of friends •Twitter •Mechanical Turk •Local stores/gyms schools (if applicable)Wednesday, December 5, 2012
  8. 8. @lauraklein Offer An Incentive A small incentive (between $5 and $50) can make your recruiting go MUCH faster.Wednesday, December 5, 2012
  9. 9. @lauraklein Screener Tip #1 Include disqualifying answers. Example: How many pets do you own? __0 not interested in talking to non pet owners __1 __2-4 __5-10 __10+ not interested in talking to crazy pet ownersWednesday, December 5, 2012
  10. 10. @lauraklein Screener Tip #2 Include fake answers to weed out people who just want the incentive. Example: Which pet related sites have you used? __Petsmart __DogVacay __Jobs4Pets LIES!!!!! __WagHotelsWednesday, December 5, 2012
  11. 11. @lauraklein Screener Tip #3 Screen for crazy. Asking a short, open ended question gives you an idea of how the participant will express herself. Example: Tell us about your favorite place to go with your pet and why you like it. MY FAVS DOGGIE PLacE IS TEH cemETARy bcuz i LUV DEAD STUFF. No.Wednesday, December 5, 2012
  12. 12. @lauraklein Screener Tip #4 Don’t forget to ask for an email address so that you can contact the people who answer appropriately on the screener!Wednesday, December 5, 2012
  13. 13. @lauraklein The Single Most Important Recruiting Resource Ever Ask good research participants for referrals to other people like them!Wednesday, December 5, 2012
  14. 14. Questions? You know where to find me... @lauraklein http://www.usersknow.comWednesday, December 5, 2012
  15. 15. @lauraklein Exercise! Write a screener to recruit 5 of the following type of people: •Experienced pet owner •Currently owns exactly 2 dogs •Does not own any other pets •Considers themselves average computer users •Lives within 30 miles of San Francisco •Mix of City and Suburbs •Not employed full time outside the house •Spends at least three hours/week doing activities with dogs •Not crazyWednesday, December 5, 2012