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Big Links For £0 - BrightonSEO April 2018

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Who says you need to spend £££ to achieve top quality links?! You don't.... Here's my advice for getting the best links without parting with your cash, and not an infographic in sight.

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Big Links For £0 - BrightonSEO April 2018

  1. 1. BRAUMGroup 1 laura hogan
  2. 2. BRAUMGroup 2@lauralouise90 | #brightonseo
  3. 3. BRAUMGroup 3@lauralouise90 | #brightonseo i love links
  4. 4. BRAUMGroup 4@lauralouise90 | #brightonseo but i don’t like parting with money
  5. 5. BRAUMGroup 5@lauralouise90 | #brightonseo so i’m always looking for free opportunities
  6. 6. @ricemedia | @lauralouise90 | #SearchLondon@lauralouise90 | #brightonseo
  7. 7. BRAUMGroup 7@lauralouise90 | #brightonseo it’s not as difficult as you think
  8. 8. BRAUMGroup 8@lauralouise90 | #brightonseo there are so many different tactics you can use
  9. 9. BRAUMGroup 9@lauralouise90 | #brightonseo ….. and not an infographic in sight
  10. 10. BRAUMGroup 10@lauralouise90 | #brightonseo
  11. 11. BRAUMGroup 11@lauralouise90 | #brightonseo so what can you do?
  12. 12. BRAUMGroup 12@lauralouise90 | #brightonseo unlinked brand mentions
  13. 13. BRAUMGroup 13@lauralouise90 | #brightonseo journo requests
  14. 14. BRAUMGroup 14@lauralouise90 | #brightonseo fois
  15. 15. BRAUMGroup 15@lauralouise90 | #brightonseo newsjacking
  16. 16. BRAUMGroup 16@lauralouise90 | #brightonseo case studies
  17. 17. BRAUMGroup 17@lauralouise90 | #brightonseo pr and news
  18. 18. BRAUMGroup 18@lauralouise90 | #brightonseo listings and discounts
  19. 19. BRAUMGroup 19@lauralouise90 | #brightonseo interviews and opinion pieces
  20. 20. BRAUMGroup 20@lauralouise90 | #brightonseo quite a few different tactics there right?
  21. 21. BRAUMGroup 21@lauralouise90 | #brightonseo and here’s the killer, you can get all of these…… for freeeeee
  22. 22. unlinked brand mentions @lauralouise90 | #brightonseo
  23. 23. BRAUMGroup 23 they’re so easy @lauralouise90 | #brightonseo
  24. 24. BRAUMGroup 24 all you need is alerts @lauralouise90 | #brightonseo
  25. 25. @lauralouise90 | #brightonseo
  26. 26. BRAUMGroup 26@lauralouise90 | #brightonseo if one takes your fancy, track down the journalist
  27. 27. BRAUMGroup 27 unlinked brand mentions can be fantastic for traffic @lauralouise90 | #brightonseo
  28. 28. BRAUMGroup 28@lauralouise90 | #brightonseo they hadn’t actually linked to any of the venues….. now all seven have a link and ours is followed
  29. 29. BRAUMGroup 29@lauralouise90 | #brightonseo thousands of visits and brochures downloads led to weddings being booked
  30. 30. BRAUMGroup 30@lauralouise90 | #brightonseo but others…. not so much
  31. 31. BRAUMGroup 31@lauralouise90 | #brightonseo a little tedious maybe…. but some out there must like dvo...
  32. 32. BRAUMGroup 32@lauralouise90 | #brightonseo not even 50 visits
  33. 33. BRAUMGroup 33@lauralouise90 | #brightonseo check the links too
  34. 34. BRAUMGroup 34@lauralouise90 | #brightonseo this express link was broken, so we got it fixed
  35. 35. BRAUMGroup 35@lauralouise90 | #brightonseo we can now track its value
  36. 36. BRAUMGroup 36@lauralouise90 | #brightonseo action set up brand alerts
  37. 37. @ricemedia | @lauralouise90 | #SearchLondon journo requests @lauralouise90 | #brightonseo
  38. 38. BRAUMGroup 38 timing is everything @lauralouise90 | #brightonseo
  39. 39. BRAUMGroup 39 so get some automation in to help @lauralouise90 | #brightonseo
  40. 40. BRAUMGroup 40@lauralouise90 | #brightonseo
  41. 41. BRAUMGroup 41 they’ll email you roundups of requests @lauralouise90 | #brightonseo
  42. 42. BRAUMGroup 42 but my all time favourite is tweetdeck @lauralouise90 | #brightonseo
  43. 43. BRAUMGroup 43 it’s freeeeeee
  44. 44. BRAUMGroup 44@lauralouise90 | #brightonseo
  45. 45. BRAUMGroup 45 #journorequest #prrequest #bloggerrequest there are accounts you can follow which rt the best requests too @lauralouise90 | #brightonseo
  46. 46. BRAUMGroup 46 does it work? @lauralouise90 | #brightonseo
  47. 47. BRAUMGroup 47@lauralouise90 | #brightonseo
  48. 48. BRAUMGroup 48 found via twitter turned around in less than two hours it’s a year old (nearly), but still generates traffic and leads @lauralouise90 | #brightonseo
  49. 49. BRAUMGroup 49 found via twitter online and print only place outside of london to be featured @lauralouise90 | #brightonseo
  50. 50. BRAUMGroup 50 action get tweetdeck set up and start monitoring request # @lauralouise90 | #brightonseo
  51. 51. @ricemedia | @lauralouise90 | #SearchLondon newsjacking @lauralouise90 | #brightonseo
  52. 52. BRAUMGroup 52@lauralouise90 | #brightonseo use your brain
  53. 53. BRAUMGroup 53@lauralouise90 | #brightonseo …. it can go really badly
  54. 54. BRAUMGroup 54@lauralouise90 | #brightonseo play it safe and stick to positive events only
  55. 55. BRAUMGroup 55@lauralouise90 | #brightonseo oreo are the absolute heroes of this
  56. 56. BRAUMGroup 56@lauralouise90 | #brightonseo
  57. 57. BRAUMGroup 57@lauralouise90 | #brightonseo but we’ve had some luck too…. thanks to meghan and harry
  58. 58. BRAUMGroup 58@lauralouise90 | #brightonseo as soon as the engagement was announced…..
  59. 59. BRAUMGroup 59@lauralouise90 | #brightonseo we got the client on the phone telling us what the ring was...
  60. 60. BRAUMGroup 60@lauralouise90 | #brightonseo and got them to list a similar one on their site
  61. 61. BRAUMGroup 61@lauralouise90 | #brightonseo quote about the ring style and link to our version of meghan’s ring
  62. 62. BRAUMGroup 62@lauralouise90 | #brightonseo but on this one we were the only jewellers featured
  63. 63. BRAUMGroup 63@lauralouise90 | #brightonseo leading to showroom appointments booked and direct revenue
  64. 64. BRAUMGroup 64@lauralouise90 | #brightonseo all this fun is happening again right now
  65. 65. BRAUMGroup 65@lauralouise90 | #brightonseo action keep your eye on the news and react
  66. 66. case studies @lauralouise90 | #brightonseo
  67. 67. BRAUMGroup 67@lauralouise90 | #brightonseo everyone loves getting their ego stroked….
  68. 68. BRAUMGroup 68@lauralouise90 | #brightonseo and a good case study can lead to conversions
  69. 69. BRAUMGroup 69@lauralouise90 | #brightonseo uni case studies are the best we’ve found and the unis love them because they encourage attendance
  70. 70. BRAUMGroup 70@lauralouise90 | #brightonseo plus you get to brag on linkedin… it’s what it’s for right?
  71. 71. BRAUMGroup 71@lauralouise90 | #brightonseo action if you have a success story that will benefit the publication, shout about it
  72. 72. foi requests @lauralouise90 | #brightonseo
  73. 73. BRAUMGroup 73@lauralouise90 | #brightonseo great tactic, but the long game
  74. 74. BRAUMGroup 74@lauralouise90 | #brightonseo they’re ideal for statistical releases and hitting local press
  75. 75. BRAUMGroup 75@lauralouise90 | #brightonseo you can request info from: police schools uni & colleges health trusts doctors hospitals government departments museums local councils
  76. 76. BRAUMGroup 76@lauralouise90 | #brightonseo but it’s likely to take 20 working days for your responses
  77. 77. BRAUMGroup 77@lauralouise90 | #brightonseo it’s worth the wait though
  78. 78. BRAUMGroup 78@lauralouise90 | #brightonseo
  79. 79. BRAUMGroup 79@lauralouise90 | #brightonseo coverage on a number of the local publications, each using their own area’s stats
  80. 80. BRAUMGroup 80@lauralouise90 | #brightonseo sunday times driving coverage and in print too used the stats and a nice little quote from the client
  81. 81. BRAUMGroup 81@lauralouise90 | #brightonseo action execute an foi campaign, but plan ahead
  82. 82. pr and news @lauralouise90 | #brightonseo
  83. 83. BRAUMGroup 83@lauralouise90 | #brightonseo it’s the most common way
  84. 84. BRAUMGroup 84@lauralouise90 | #brightonseo but you need a good spin and story
  85. 85. BRAUMGroup 85@lauralouise90 | #brightonseo birthdays are great, but make sure it’s a good number… no one cares if you’re three
  86. 86. BRAUMGroup 86@lauralouise90 | #brightonseo we had good success with local press and trade for a client’s 20th
  87. 87. BRAUMGroup 87@lauralouise90 | #brightonseo if local and trade are your sole aim, you can promote talent acquisition
  88. 88. BRAUMGroup 88@lauralouise90 | #brightonseo
  89. 89. BRAUMGroup 89@lauralouise90 | #brightonseo it’s a really easy win
  90. 90. BRAUMGroup 90@lauralouise90 | #brightonseo for nationals think outside the box
  91. 91. BRAUMGroup 91@lauralouise90 | #brightonseo this is my favourite recent one…..
  92. 92. BRAUMGroup 92@lauralouise90 | #brightonseo
  93. 93. BRAUMGroup 93@lauralouise90 | #brightonseo funny sense of competition taboo accessible
  94. 94. BRAUMGroup 94@lauralouise90 | #brightonseo coverage on all the red tops, the dm, unilad…. the works...
  95. 95. BRAUMGroup 95@lauralouise90 | #brightonseo action for locals go straight pr, but nationals have fun...
  96. 96. listings and discounts @lauralouise90 | #brightonseo
  97. 97. BRAUMGroup 97@lauralouise90 | #brightonseo this is quite a manual and time consuming tactic but can reap loads of links
  98. 98. BRAUMGroup 98@lauralouise90 | #brightonseo accommodation is an easy win on uni and venue sites
  99. 99. BRAUMGroup 99@lauralouise90 | #brightonseo as are events on gov and local council sites
  100. 100. BRAUMGroup 10 0 @lauralouise90 | #brightonseo most gov sites allow you to submit events… pick the nearest council
  101. 101. BRAUMGroup 10 1 @lauralouise90 | #brightonseo or what about discounts you can offer for members of groups?
  102. 102. BRAUMGroup 10 2 @lauralouise90 | #brightonseo we targeted around 100 gardening societies
  103. 103. BRAUMGroup 10 3 @lauralouise90 | #brightonseo 20% success rate
  104. 104. BRAUMGroup 10 4 @lauralouise90 | #brightonseo it’s nothing fancy, but they’re the right customer personas
  105. 105. BRAUMGroup 10 5 @lauralouise90 | #brightonseo plus we made unique codes for each one to track revenue easily
  106. 106. BRAUMGroup 10 6 @lauralouise90 | #brightonseo action consider networks you can be a part of and use those connections
  107. 107. @ricemedia | @lauralouise90 | #SearchLondon interviews & opinions @lauralouise90 | #brightonseo
  108. 108. BRAUMGroup 10 8 @lauralouise90 | #brightonseo find a hook
  109. 109. BRAUMGroup 10 9 @lauralouise90 | #brightonseo once you get it in one publication, the others will follow so far we’ve got sharon in five nationals
  110. 110. BRAUMGroup 11 0 @lauralouise90 | #brightonseo hook is that she’s female, built her own business, there’s also the usp of the offering…..
  111. 111. BRAUMGroup 11 1 @lauralouise90 | #brightonseo over 6,000 visits from that article, plus over 700 memberships
  112. 112. BRAUMGroup 11 2 @lauralouise90 | #brightonseo 4,000 visits 500+ memberships ££££s in revenue
  113. 113. BRAUMGroup 11 3 @lauralouise90 | #brightonseo they liked the single mother building a business angle ….
  114. 114. BRAUMGroup 11 4 @lauralouise90 | #brightonseo another way is to make yourself an expert
  115. 115. BRAUMGroup 11 5 @lauralouise90 | #brightonseo we see this all the time in our own industry…. so replicate it for clients
  116. 116. BRAUMGroup 11 6 @lauralouise90 | #brightonseo all the same client
  117. 117. BRAUMGroup 11 7 @lauralouise90 | #brightonseo he’s made himself the knowledge on ai in manufacturing industry
  118. 118. BRAUMGroup 11 8 @lauralouise90 | #brightonseo action find your hook or expertise and use it for coverage
  119. 119. tl:dr @lauralouise90 | #brightonseo
  120. 120. BRAUMGroup 12 0 @lauralouise90 | #brightonseo you don’t need to spend a penny to get links…..
  121. 121. BRAUMGroup 12 1 @lauralouise90 | #brightonseo and you definitely don’t need infographics
  122. 122. BRAUMGroup 12 2 @lauralouise90 | #brightonseo try these tactics: partnerships interviews listings and discounts fois case studies newsjacking unlinked brand mentions pr and news journo requests
  123. 123. ….. thank you… drink? @lauralouise90 | #brightonseo

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