* Facebook www.facebook.com/OlannGra www.facebook.com/OlannGraYarns Twitter @Lbriedis @OlannGra On the Web olanngra.com olanngra.wordpress.com
Social proof of your existence.Humanizes your organization.Builds your influence.Brand exposure.Word of mouth marketing.Provides transparency.Opens up conversations.Aids customer service.Statistics.Google counts social sharing. *Your competition is using it.Your target audience is using it.It’s here to stay…
Reputation Management* Smile and keep it realBe genuineBe openBe responsive and responsibleSeparate personal from businessAnything do not want people to know—don’tpost it on the internet. *
Branding* FocusDo all you social profilescommunicate what you do?Create continuityPhotosColor schemeType faceDesign elements *Anything do not want people toknow—don’t post it on the internet.
Voice* Be engagingHumanize your organizationLead with your heartBe interestingFocus on the peopleRules of etiquette applyThe difference between online andin person is— *Online is permanent.
What is Content? Content is the currency of the social web. It’s what people search for—it’s what makes them click, share, comment, subscribe, donate, follow or buy. Blogs Events Webinars Comments Posts Videos Tweets Shares Newsletters *
How do I get Content?Creating valuable, compelling content can be quite a challenge formany businesses and organizations.Content Curation means that – out of all the content you find on thesocial web – you pass on the most valuable stuff to your network.Three basic rules for becoming a great content curator:Rule #1 – Do it on a specific topicRule #2 – Share only the best stuffRule #3 – Do it continuously *80/20 Rule80% content/20% percent self promotion
How do I get Started?Time, practice and patience.Three tips to help you get started on your way to becoming a greatcontent curator:* Tip #1 – Set-up Google Alerts on certain keywords.* Tip #2 – Set up a Google RSS Reader & start monitoring relevant blogs & news sites* Tip #3 – Start updating your Linkedin status with links to top notch content. *80/20 Rule80% content/20% percent self promotion
Demographics Google sort by ―Social Sources‖Know your audience Global Audience Followerwonk 80% Women* Under 50 Follower Insights Facebook Insights Insights
DemographicsUse your analyticsLinkedIn Follower InsightsFacebook InsightsFollowerwonkGoogle AnalyticsSort by social sources (traffic tab)Check out your competitiors *
FREE tools For Social Media 20 Social Media Blogs YouFor managing your social media and Should Read in 2013automated posting http://bit.ly/176NlvSHootsuitehttp://hootsuite.com/ Social Media Examiner http://www.socialmediaexamiFor Photography ner.com/PicMonkey HubSpothttp://www.picmonkey.com/ http://www.hubspot.com/Flickr Bit.ly (shorten links)http://www.flickr.com/ https://bitly.com/SlideSharewww.slideshare.net/ One free Facebook tab at https://heyo.com/* Google Analytics http://www.google.com/analy tics/