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Turning a 10-year WordPress hobby
into a successful new career as a
woman who doesn’t code
Disillusioned at Age 50:
Laura Byrne
@NewYorkerLaura
• 1st Career: Education
• Teacher, Admission Director
• Comms and Marketing Director
• By 2016 I needed out
• WordPress user since 2006
• The hobby that exploded
• Led to freelance writing gigs in the
entertainment industry as a side hustle
• 2nd Career WordPress
• Initially: Many hats at a small agency:
project management, customer service
• Currently: Account Manager at
WebDevStudios
50 doesn’t mean old
it means experience:
• I’m a pioneer: I have
patience. I boarded the tech
revolution standing in line for
Pong at Sears
• I learned new technology as
“the young person at work”
• I speak fluent Baby Boomer,
Gen X and Millennial
How did I do it?
Defining strengths
• All your life’s lessons, but pick a lane:
teach, communicate, sell
• Find analogies to match your skills in
a catchy soundbites
Websites are for people
• You relate to users and their real-life
needs from their POV
• I can translate user to developer and
vice versa
Speak Up and Often
• Diversify your content driven talks in
WordCamps and Meetups
• Volunteer and Network
Advice for companies and those transitioning
But we have a careers
page.
• Lack of diversity
• No salary range, not interested.
• Do people really need all the
qualifications?
• Are you throwing too much at one
job?
• Are you looking in echo chambers?
• Is everyone on your team involved?
Where can I find a new
job?
• Sponsors at WordCamps
• Michelle Frechette’s
@michelleames Tuesday
postings
• Post Status
• Twitter and Meetups ask
around
Thanks For Listening
Laura Byrne
Lor-ah Burn she/her
Find me everywhere
@NewYorkerLaura
Account Manager:
WebDev Studios

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WCAsia Laura Byrne Final.pdf

  • 1. Turning a 10-year WordPress hobby into a successful new career as a woman who doesn’t code Disillusioned at Age 50:
  • 2. Laura Byrne @NewYorkerLaura • 1st Career: Education • Teacher, Admission Director • Comms and Marketing Director • By 2016 I needed out • WordPress user since 2006 • The hobby that exploded • Led to freelance writing gigs in the entertainment industry as a side hustle • 2nd Career WordPress • Initially: Many hats at a small agency: project management, customer service • Currently: Account Manager at WebDevStudios
  • 3. 50 doesn’t mean old it means experience: • I’m a pioneer: I have patience. I boarded the tech revolution standing in line for Pong at Sears • I learned new technology as “the young person at work” • I speak fluent Baby Boomer, Gen X and Millennial
  • 4. How did I do it? Defining strengths • All your life’s lessons, but pick a lane: teach, communicate, sell • Find analogies to match your skills in a catchy soundbites Websites are for people • You relate to users and their real-life needs from their POV • I can translate user to developer and vice versa Speak Up and Often • Diversify your content driven talks in WordCamps and Meetups • Volunteer and Network
  • 5. Advice for companies and those transitioning But we have a careers page. • Lack of diversity • No salary range, not interested. • Do people really need all the qualifications? • Are you throwing too much at one job? • Are you looking in echo chambers? • Is everyone on your team involved? Where can I find a new job? • Sponsors at WordCamps • Michelle Frechette’s @michelleames Tuesday postings • Post Status • Twitter and Meetups ask around
  • 6. Thanks For Listening Laura Byrne Lor-ah Burn she/her Find me everywhere @NewYorkerLaura Account Manager: WebDev Studios