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Mike Gibaldi's BW PRSA Miami/Gulfstream July 2011

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Mike Gibaldi's BW sponsorship presentation on press release measurement / Newstrak from PRSA Miami/Gulfstream meeting July 19, 2011

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Mike Gibaldi's BW PRSA Miami/Gulfstream July 2011

  1. 1. NewsTrak<br />Measurement <br />for <br />Press Releases<br />
  2. 2. All Business Wire Circuits include:<br />Your Press Release<br />With logo<br />Industry Trades nationwide link<br />Measurement & Analytics<br />GENERAL MEDIA: Dailies, biz journals, TV/radio, Wire services in Metro, State, Regional or National area <br />= Cost Basis<br />Key National Media – SEC Disclosure<br />Websites & News Portals link<br />Consumers & Bloggers via RSS<br />EON: Enhanced Online News link<br />(SEO version)<br />Mobile Device Subscribers link<br />
  3. 3. Dashboard: <br />Brief Summary of Your Reports<br />http://bit.ly/g0LzLF<br />
  4. 4. Views by Location:<br />These views are based on viewers’ <br />Internet access sources.<br />or State<br />
  5. 5. Search:<br />Search Engine Results<br />Leading to Views<br />
  6. 6. Distribution:<br />Report provides a snapshot<br />of your news as it appears on key sites<br />
  7. 7. Compare:<br />Measure and Refine<br />Your Message<br />
  8. 8. Save and View Reports:<br />As a .PDF file<br />or<br />As an Excel Document<br />
  9. 9. Turnkey Online newsroom hosting<br /><ul><li>Automatic posting of releases
  10. 10. Audio/podcasts
  11. 11. Awards
  12. 12. Social media integration
  13. 13. Media contacts
  14. 14. Event calendars
  15. 15. White papers & FAQs
  16. 16. Site analytics
  17. 17. E-mail & SMS alerts
  18. 18. Self-publishing capabilities
  19. 19. Executive biographies
  20. 20. Blog postings
  21. 21. Surveys & polls
  22. 22. Multimedia</li></li></ul><li>

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