Prototyping: Global Service Jam Tampa

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Overview of prototyping in Service Design context for Tampa Service Jam

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Prototyping: Global Service Jam Tampa

  1. 1. A prototype is an Interactive Model of a product, service or system -Fred Beecher, The Nerdery
  2. 2. Prototypes happen here Theme Reveal Brainstorming Team Formation Personas, research and Journey Mapping Testing and Iterating Diagram @2010 Dave Gray PROTOTYPING
  3. 3. Prototyping makes your idea tangible People don’t know how they’ll respond to something merely by hearing about it. They touch it. Play with it. Experience it.
  4. 4. Prototyping is cheap and easy Got a pencil and paper? Boom! You can prototype People are creative and imaginative. If you put something in their hands that represents something else, they’ll treat it as the something else.
  5. 5. What’s a prototype? • A sketch • An enactment of a service experience (improv is a great skill for service designers) • A cardboard representation of an object • A semi-functional website By making your idea tangible, you’ve made a prototype
  6. 6. Why do we prototype To get feedback – people respond to tangibility. They’re better able to articulate their response to an object than an idea. You’re developing something for others to use. The less involvement you have from others, the less likely you are to be able to let things go. You have to let things go. Early rapid prototyping helps provide feedback that you can use before you’ve invested too much time and effort for it to comfortably fail.
  7. 7. What’s a prototype Mobile City Hall 2013 LA GovJam
  8. 8. What’s a prototype POP: Prototyping on Paper, The Internet
  9. 9. What’s a Prototype? Jammer Persona Repository GSJamJam, Sao Paulo
  10. 10. What’s a prototype Disco Ball GSJamJam, Sao Paulo
  11. 11. Laura Andersen Customer Experience and Service Design la@lauraandersen.com @LA0811 +1 612 839 6770 12

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