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Collaborative Consumption


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Published in: Technology, Business
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Collaborative Consumption

  1. 1. Collaborative Consumption Laura Amole February 2012
  2. 2. The Shift
  3. 3. Collaborative Consumption• The rapid explosion in traditional sharing, bartering, lending, trading, renting, gi fting, and swapping redefined through technology and peer communities
  4. 4. Drivers / Groundswells• Renewed belief in the power of the community
  5. 5. Drivers / Groundswells• Torrent of peer-to-peer social networks and real-time technology
  6. 6. Drivers / Groundswells• Unresolved environmental concerns
  7. 7. Drivers / Groundswells• Global recession
  8. 8. Principals• Belief in Commons
  9. 9. Principals• Idling Capacity
  10. 10. Principals• Critical Mass
  11. 11. Principals• Trust Between Strangers
  12. 12. 3 Systems• Redistribution Markets – provides a place for used or pre-owned goods to be redistributed from where they are not needed to somewhere or someone who needs them
  13. 13. 3 Systems• Redistribution Markets
  14. 14. 3 Systems• Collaborative Lifestyle – allows the sharing and exchange of resources and assets such as time, food, space, skills, and money
  15. 15. 3 Systems• Collaborative Lifestyle
  16. 16. 3 Systems• Product System Services – allows consumers to pay for the benefit of the product, the need the product fulfills, without fully owning it
  17. 17. 3 Systems• Product System Services
  18. 18. 3 Systems• Product System Services – allows consumers to pay for the benefit of the product, the need the product fulfills, without fully owning it
  19. 19. GM Partners with RelayRides
  20. 20. Chegg
  21. 21. Future
  22. 22. Future
  23. 23. Future1. Trust2. Identity “Reputation capital,” could be as valuable as currency.” - Rachel Botsman
  24. 24. Future5 Suggested Key Trust Mechanisms 1. Personal Profiles 2. Official Verification 3. Degrees of Separation 4. Peer Reviews & Ratings 5. High-touch: In Person Screening
  25. 25. Future
  26. 26. Future“I believe we are on the cusp of this innovative trend. It’ll be exciting to see the creative ideas that emerge in this space and how large corporations react to it.” - Timothy Ericson
  27. 27. Future“Collaborative consumption is not a niche trend, and it’s not a reactionary blip to the recession. It’s a socioeconomic groundswell that will transform the way companies think about their value propositions—and the way people fulfill their needs.” - Rachel Botsman
  28. 28. Credit• Rachel Botsman• Roo Rogers –•• Additional Videos• Graphics