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Tips on Securing House Media for your Digital Promo


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Get the advertising space you need with these quick tips.

Published in: Marketing
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Tips on Securing House Media for your Digital Promo

  1. 1. 4 quick tips on Securing House Media for Your Digital Promo
  2. 2. 2 If you’ve been faced with the task of securing house media for your digital promotion, you know how challenging it can be to get those spots. Here are some quick tips to make it easier next time you need to grab advertising space.
  3. 3. 3 1 RequestSpotsinAdvance House media campaigns and content is planned well in advance so don’t send a last minute request and expect to be included! Give them lots of time to incorporate your promotion advertising into the company email newsletters, blog posts, press releases and website.
  4. 4. 4 Have a Clear Business Case for Why You Need the Spots 2 Be ready to explain why you should get those spots to advertise your promo. Have an idea about what spots you want and why. For example, if you are asking for a dedicated email blast explain that it’s the best way to promote your promo. Talk about your target audience and how the spots you’re asking for will help connect those consumers to your promo.
  5. 5. 5 Explain What’s in it for the Channel 3 After you explain why you need the spots, move on to why they should care. Are you asking for a spot in the email blasts? Tell them about how your promo will drive email list opt-ins. Trying to secure in-store integration? Talk about how the promo will improve in-store engagement and increase basket size. People are more inclined to help you when they see a clear benefit.
  6. 6. Get Top Level Buy In 4 Finally, a surefire way to ensure you get house media is getting the support of higher ups. If the VP of Marketing wants you to get the media — you will! 1 • 800 • 896 • 4115Planning a Digital Promo? LET’S TALK
  7. 7. Get our Promoting Your Promo Tip Sheet Download now Maximize Engagement