Tips on Securing House Media for your Digital Promo
4 quick tips
on Securing House Media
for Your Digital Promo
If you’ve been faced with the
task of securing house media
for your digital promotion, you
know how challenging it can be
to get those spots.
Here are some quick tips to make it easier next time
you need to grab advertising space.
House media campaigns and content is planned well
in advance so don’t send a last minute request and
expect to be included!
Give them lots of time to incorporate your promotion
advertising into the company email newsletters,
blog posts, press releases and website.
Have a Clear Business
Case for Why You
Need the Spots
Be ready to explain why you should get those spots to
advertise your promo. Have an idea about what spots you
want and why.
For example, if you are asking for a dedicated email blast
explain that it’s the best way to promote your promo.
Talk about your target audience and how the spots
you’re asking for will help connect those consumers to
Explain What’s in it for
After you explain why you need the spots, move on to
why they should care.
Are you asking for a spot in the email blasts? Tell them
about how your promo will drive email list opt-ins.
Trying to secure in-store integration? Talk about how
the promo will improve in-store engagement and
increase basket size.
People are more inclined to help you when they see a
Get Top Level Buy In
Finally, a surefire way to ensure you get house media is
getting the support of higher ups. If the VP of Marketing
wants you to get the media — you will!
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