LaunchWeekend - Friday Night Slides

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  • Have recycling product 3 billion francs with one product line
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  • LaunchWeekend - Friday Night Slides

    1. 1. LAUNCH YOUR BUSINESS IN A WEEKEND SUPPORTED BY DESIGNERS, DEVELOPERS AND BUSINESS EXPERTS
    2. 2. WHY LAUNCHWEEKEND? South Africa needs entrepreneurs We are being whipped by China, India, Brazil, USA, Kenya, etc. Many entrepreneurs fail from avoidable mistakes
    3. 3. WHAT IS LAUNCHWEEKEND? Learning experience: Lean Startup, Startup Science and Effectuation Competition: Get more done, Bring out your best Mentors and advice: Designers, Accountants, Startup Experts, Cofounders, Marketers Build your business: Business Model, Customer Validation, Logo, Website, Financial Plan, Go-to-market, Test Critical Assumptions, Validate Business Model FoundersCircle: Smart entrepreneurs sharing great ideas. Invite only club for up and coming entrepreneurs.
    4. 4. ADMIN? Twitter Hashtag: LaunchWeekend Facebook: Blog: Wi-Fi Code: Restrooms:
    5. 5. WEEKEND SCHEDULE Fri 18:00 Idea pitches 18:30 Team formation 19:00 Lesson: Introduction and Lean Startup 20:00 Day 1 finishes / starts Sat 09:00 Lesson: Experiments 10:00 Test key assumptions 13:00 Lesson: MVP 14:00 Test key assumptions / Build MVP 19:00 Day 2 finishes / starts Sun 09:00 Lesson: Effectuation 10:00 Test key assumptions / Build MVP 13:00 Lesson: Startup Science 14:00 Prepare pitch 16:00 Pitches 19:00 Day 2 finishes / starts
    6. 6. OBJECTIVE 1 Radically improve your startups chance of success Very Unlikely Even chance Very Likely
    7. 7. STARTUP SCIENCE A large body of research shown that these 10 variables predict startup success 1 Opportunity 6 Pre-mature scaling 2 Team Quality 7 Financial Management 3 Quality of Advice Sort 8 Business Community 4 Industry Knowledge 9 Business as a priority 5 Traction 10 Vision
    8. 8. EFFECTUAL THINKING Inside the minds of great company builders
    9. 9. OBJECTIVE 2 Help you find a plan that will work Average plan Awesome plan
    10. 10. PITCHES (60 SECONDS) 15 secs Who you are? 15 secs What is your idea / business? 15 secs How much progress have you made? 15 secs What help do you want?
    11. 11. TEAM FORMATION SUGGESTIONS EXPERTS ENTREPRENEURS 1 Balanced team are better 1 Take advice 2 Ideally 2 to 4 members 2 Be open to new ideas 3 It okay to move 3 Delegate 4 Work in parallel 4 Healthy debate is good
    12. 12. WHO WANTS TO PITCH FIRST?
    13. 13. WHAT’S WRONG WITH MY PLAN?
    14. 14. WHAT’S WRONG WITH MY PLAN?
    15. 15. WHAT’S WRONG WITH MY PLAN? No! 33% Source: Bhide (2000) Yes! 66%
    16. 16. WHAT’S WRONG WITH MY PLAN?
    17. 17. WHAT’S WRONG WITH MY PLAN?
    18. 18. WHAT’S WRONG WITH MY PLAN?
    19. 19. 97% entrepreneurs that attend our training significantly changed their business model, for the better.
    20. 20. HOW DO YOU KNOW IF YOUR PLAN IS GREAT? The only thing that matters is product/market fit - Marc Andreessen
    21. 21. PRODUCT/MARKET FIT? Interest! Satisfaction!
    22. 22. HOW DO YOU ENSURE YOUR PLAN WILL WORK? vs.
    23. 23. HOW TO CREATE PLAN THAT WORKS? 1. 2. 3. 4. Sketch your business model (Plan) 10 minutes Identify critical assumptions 5 minutes Test critical assumptions Keep changing until you find one that works
    24. 24. ALEX OSTERWALDER
    25. 25. CUSTOMER SEGMENTS
    26. 26. VALUE PROPOSITION
    27. 27. DISTRIBUTION CHANNELS
    28. 28. MARKETING, SALES AND SERVICE
    29. 29. REVENUE STREAMS
    30. 30. KEY RESOURCES
    31. 31. KEY ACTIVITIES
    32. 32. KEY PARTNERS
    33. 33. COST STRUCTURE
    34. 34. How much did the price of coffee consumption change in Swiss households over the last couple of years?
    35. 35. 800%
    36. 36. What was Nesspro’s business model?
    37. 37. Households (espresso fans)
    38. 38. Households (espresso fans)
    39. 39. Households (espresso fans)
    40. 40. Households (espresso fans)
    41. 41. Households (espresso fans)
    42. 42. Households (espresso fans)
    43. 43. Households (espresso fans)
    44. 44. Households (espresso fans)
    45. 45. Households (espresso fans) Nespresso.com
    46. 46. Households (espresso fans) Nespresso.com
    47. 47. Households (espresso fans) Nespresso.com
    48. 48. Households (espresso fans) Nespresso.com
    49. 49. Households (espresso fans) Nespresso.com
    50. 50. Households (espresso fans) Nespresso.com
    51. 51. Households (espresso fans) Nespresso.com
    52. 52. Households (espresso fans) Nespresso.com
    53. 53. Households (espresso fans) Nespresso.com
    54. 54. Households (espresso fans) Nespresso.com
    55. 55. Households (espresso fans) Nespresso.com
    56. 56. Households (espresso fans) Nespresso.com
    57. 57. Households (espresso fans) Nespresso.com B2c distribution
    58. 58. Households (espresso fans) Nespresso.com B2c distribution
    59. 59. KAUFMANN PROVE IT VIDEO 1. INSERT VIDEO
    60. 60. THE LAUNCH CANVAS BUSINESS MODEL PROCESS EXPERIMENTS
    61. 61. COULD SEGWAY HAVE SAVED MILLIONS?
    62. 62. Experiment 2 Experiment 1 Assumption Learning Task Expected Result Actual Result Decision
    63. 63. COULD MOTOROLA HAVE SAVED BILLIONS?
    64. 64. Experiment 2 Experiment 1 Assumption Learning Task Expected Result Actual Result Decision
    65. 65. IT SAVED US A YEAR? 1. INSERT VIDEO
    66. 66. THE LAUNCH CANVAS 1 SKETCH BUSINESS MODEL 2 IDENTIFY ASSUMPTIONS & UNKNOWNS 3 ORDER ASSUMPTIONS 4 RUN EXPERIMENTS 5 VALIDATE QUALITATIVELY 6 VALIDATE QUANTITATIVELY Costs
    67. 67. THE LAUNCH CANVAS Costs 3 ORDER ASSUMPTIONS 2 IDENTIFY ASSUMPTIONS & UNKNOWNS 1 SKETCH BUSINESS MODEL
    68. 68. HOW TO IDENTIFY ASSUMPTIONS? Question 1: How much proof do we have this is true? Question 2: How much will the business model need to change if this assumption is wrong?
    69. 69. THE LAUNCH CANVAS 6 PROVE THE MODEL QUANTITATIVELY 5 PROVE THE MODEL QUALITATIVELY Costs Costs Costs 4 PROVE THE MODEL WITH RESEARCH / INTERVIEWS 3 ORDER ASSUMPTIONS 2 IDENTIFY ASSUMPTIONS & UNKNOWNS 1 SKETCH BUSINESS MODEL
    70. 70. TONIGHT 6 PROVE THE MODEL QUANTITATIVELY 5 PROVE THE MODEL QUALITATIVELY 4 PROVE THE MODEL WITH RESEARCH / INTERVIEWS 3 ORDER ASSUMPTIONS 2 IDENTIFY ASSUMPTIONS & UNKNOWNS 1 SKETCH BUSINESS MODEL

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