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Innovation Summit on IMPACT Marketing

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Presentation given June 11, at the Innovation Summit event in Tempe, AZ

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Innovation Summit on IMPACT Marketing

  1. 1. HELLO
  2. 2. 6IMPACT MARKETINGe Magnificent SixNils Bunde • John Marchicasteps
  3. 3. What is Impact Marketing??You there, in the third row...
  4. 4. IMPACTImagination(Inspiration) (Innovation)+
  5. 5. IMPACTMotivation
  6. 6. IMPACTPerception(Positioning) (Pricing)+
  7. 7. IMPACTAuthenticity
  8. 8. CommunicationIMPACT(Clarity) (Consistency)+
  9. 9. TrustIMPACT
  10. 10. ImaginationThe Six StepsPerceptionAuthenticityCommunicationTrustMotivationIPACTM
  11. 11. EXECUTIONThe Seventh Step
  12. 12. We have a strategic plan.It’s called doing things.The Seventh Step- Herb Kelleher
  13. 13. 7IMPACT MARKETINGTo Reach Us:eNils Bunde • John Marchicastepsjohn@launch-factory.comnils@launch-factory.com

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