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Social Media ist mehr als facebook

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Social Media ist mehr als facebook - ein Blicküber den Tellerrand

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Social Media ist mehr als facebook

  1. 1. © Laub & Partner GmbH Social Media – mehr als facebook
  2. 2. 78 Prozent der deutschen Onliner sind in einem Social Network registriert facebook ist die zweitmeist besuchte Website in Deutschland Social Apps werden am zweithäufigsten auf Smartphones genutzt © Laub & Partner GmbH Social Media in aller Munde 9 Millionen Deutsche haben Partner im Internet gesucht! 05.12.2014 1 … Bildquelle: Sascha Kohlmann Quellen: Bitkom, Alexa, ARD-ZDF
  3. 3. © Laub & Partner GmbH Ist Social Media nur etwas für das Marketing? 05.12.2014 2 …
  4. 4. Kampagnentracking © Laub & Partner GmbH Social Media Marketing 05.12.2014 3 … Konsumentenfeedbac k zu Kampagnen Branding/Campaigning Trendanalysen Markenbotschafter
  5. 5. © Laub & Partner GmbH Social Media Marketing 05.12.2014 4 Bildquelle: http://www.tollwasblumenmachen.de …
  6. 6. Themenfindung © Laub & Partner GmbH Social Media für Kommunikation 05.12.2014 5 … Issues Management Krisenkommunikation Meinungsführer
  7. 7. Bildquelle: www.facebook.com/BurgerKing.Deutschland … © Laub & Partner GmbH Social Media für Kommunikation 05.12.2014 6
  8. 8. © Laub & Partner GmbH Social Media für Kommunikation 05.12.2014 7 … ©BurgerKing
  9. 9. © Laub & Partner GmbH Social Media für den Vertrieb 05.12.2014 8 … Lead-Generierung Bedarfsanalyse n Key-Account- Management
  10. 10. © Laub & Partner GmbH Social Media für Vertrieb 05.12.2014 9 ©HIPPO …
  11. 11. © Laub & Partner GmbH Social Media für CSR 05.12.2014 10 … CR Image Tue Gutes mit deiner Community Supplier Screening
  12. 12. Bildquelle: www.betterplace-solutions.de/beratung … © Laub & Partner GmbH Social Media für CSR 05.12.2014 11
  13. 13. © Laub & Partner GmbH Social Media für Produktentwicklung 05.12.2014 12 … Crowdsourcing Produktideen Innovationsmanagemen t Marktforschung
  14. 14. Bildquelle: www.unseraller.de … © Laub & Partner GmbH Social Media für Produktentwicklung 05.12.2014 13
  15. 15. © Laub & Partner GmbH Social Media für Human Resources 05.12.2014 14 … Mitarbeitersuch e War for Talents Arbeitgeberpositionierun g Employer Branding
  16. 16. © Laub & Partner GmbH Social Media für Human Resources 05.12.2014 15 Bildquelle: blog.krones.com/azubiblog …
  17. 17. © Laub & Partner GmbH Social Media für Customer Relationships 05.12.2014 16 … Beschwerdemanagem ent Kundenbindun g Serviceverbesserung Customer Care
  18. 18. Bildquelle: www.twitter.com/KLM © Laub & Partner GmbH Social Media für Customer Relationships 05.12.2014 17 Bildquelle: www.klm.com/travel/de_de/customer_support/customer_support/all_about_customer_support/index.htm …
  19. 19. Markttrends © Laub & Partner GmbH Integriert: Social Company 05.12.2014 18 … Mitbewerberbeobachtun g Kunden als Teil des Unternehmens
  20. 20. © Laub & Partner GmbH Integriert: Social Company 05.12.2014 19 …
  21. 21. © Laub & Partner GmbH Vielen Dank für eure Aufmerksamkeit! 05.12.2014 20 Daniel Seegers Head of Online Telefon 040/656 972-36 Fax 040/656 972-50 E-Mail daniel.seegers@laub-pr.com Laub & Partner GmbH Kedenburgstraße 44 D-22041 Hamburg www.laub-pr.com facebook.com/Laub.Partner

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