Individual branding - Disney       Daisy and Cherry
Pixar Animation Studios• Not an individual branding• Because the name of Pixar is Disney-Pixar  after 2006 .
ESPN• ESPN = Entertainment and Sports  Programming Network• After 1996, ESPN belong Disney which own  80% of shareholders
Background of ESPN•   an American global cable television network focusing on sports-related programming including live an...
•   Alongside its live sports broadcasts, ESPN also airs a variety of sports highlight, talk, and documentary    styled sh...
How ESPN help Disney• High Cable & Satellite Operator Fees2. Cable and satellite companies like Comcast, Time Warner, and ...
Detail information (From an article)•While media networks revenue grew by about 11%, operating margin growth was up47% com...
• Problem:• While ESPN is one of the most successful sports networks,  it has not been free from criticism. This criticism...
Useful or not• http://www.trefis.com/company?hm=DIS.trefis&f  #
我覺得講出他收購的目的正好講出 Individualbranding 的好處但我找不到為甚麼 Disney 要收購 ESPN可否幫幫我啊 ?(D 新聞講到好像秘密而不可告人 )
Conclusion• Disney released its quarterly results last week,  and its profits increased significantly  compared to a year ...
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Individual branding disney

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Individual branding disney

  1. 1. Individual branding - Disney Daisy and Cherry
  2. 2. Pixar Animation Studios• Not an individual branding• Because the name of Pixar is Disney-Pixar after 2006 .
  3. 3. ESPN• ESPN = Entertainment and Sports Programming Network• After 1996, ESPN belong Disney which own 80% of shareholders
  4. 4. Background of ESPN• an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming.• Competitors•• National Sports Networks• CBS Sports Network• NBC Sports Network• Universal Sports•• Speciality Networks• Fox Soccer• GOL TV• Golf Channel• MLB Network• NBA TV• NFL Network• NHL Network• Speed Channel• Tennis Channel• TVG Network• WWE Network
  5. 5. • Alongside its live sports broadcasts, ESPN also airs a variety of sports highlight, talk, and documentary styled shows. These include:• SportsCenter – The flagship program of ESPN, a daily sports news program delivering the latest sports news and highlights• Around the Horn – Competitive debating between four sports writers across the country, moderated by Tony Reali• Baseball Tonight – A daily recap of the days Major League Baseball action that airs throughout the baseball season.• College GameDay (Basketball) – Weekly college basketball show airing from the Saturday Primetime game of the week site.• College GameDay (Football) – Weekly college football preview show airing from the site of a major college football game.• E:60 – An investigative journalism newsmagazine show focusing on American and international sports.• Monday Night Countdown – Weekly recap show aired on Monday evenings during the NFL season, also serves as the pre-game show for Monday Night Football• Outside the Lines – Talk and debate show that examines critical sports issues on and off the field of play• Pardon the Interruption (PTI) – Tony Kornheiser and Michael Wilbon debate a fast-paced array of sports topics• Sunday NFL Countdown – Weekly preview show that airs on Sunday mornings during the NFL season.• SportsNation - Michelle Beadle and Colin Cowherd debate various sports topics through different segments.
  6. 6. How ESPN help Disney• High Cable & Satellite Operator Fees2. Cable and satellite companies like Comcast, Time Warner, and DirecTV pay Disney to include Disney-owned cable channels, such as ESPN, Lifetime, A&E, History, and ABC Family in their programming packages. We believe cable and satellite operators will pay Disney an average of $3.24 per subscriber household per month for ESPN in 2010 and that there will be ~101 million US households that receive ESPN. ESPN has the highest subscriber fee of any US cable and satellite channel. In comparison, we estimate fees for the Disney Channel to be ~$0.87 per subscriber per month3. The reason we believe Disney is attractive because of continued success of its major cable channels like ESPN and Disney Channel. These channels, especially ESPN, command a high premium and provide stable revenue stream due to high dependence on subscription revenues. In fact we estimate that ESPN is almost 30% of Disney’s value
  7. 7. Detail information (From an article)•While media networks revenue grew by about 11%, operating margin growth was up47% compared to the same period last year. [1] Media networks profit margin (EBITDAmargin) for the recent quarter was about 24% compared to roughly 19% for fiscal Q12010. http://• www.trefis.com/stock/dis/articles/40105/espn-leads-the-charge-for-disn•Factors that contributed towards this improvement included the following…••1) ESPN ad revenues showed significant gain, rising 34% year-over-year (YOY) in fiscalQ1 2011. [2] Disney commented that strong demand for NFL programming (andcorresponding ratings growth) was one notable aspect contributing towards theincrease. [2] When ratings go up, networks have greater bargaining power and tend tocharge higher prices for ads.•ESPN is Disney’s most valuable product segment, by our estimates, accounting for anestimated 28% of the company’s stock value. Thus, any improvement in this segmenthas a greater relative affect on company value than any other product line.••The interactive chart above showcases the independent affect of ESPN’s EBITDAmargin improvement on Disney’s stock value.••2) Beyond cable networks like ESPN, Disney’s broadcasting network also sawsignificant improvement in ad revenue with growth from owned TV stations at 20%YOY in fiscal Q1 2011. [2] This result was partially driven by higher political advertisingdemand. The company noted that the momentum of ad revenue growth hascontinued into fiscal Q2 as well.
  8. 8. • Problem:• While ESPN is one of the most successful sports networks, it has not been free from criticism. This criticism includes accusations of biased coverage[1], conflict of interest, and controversies with individual broadcasters and analysts.• (ESPN has been criticized for not reporting a taped recording of Bernie Fines wife apparently acknowledging that she knew her husband may have molested children, [18] particularly because ESPN ran a number of articles criticizing Joe Paterno for not taking enough affirmative action to report Jerry Sanduskys alleged child abuse. )
  9. 9. Useful or not• http://www.trefis.com/company?hm=DIS.trefis&f #
  10. 10. 我覺得講出他收購的目的正好講出 Individualbranding 的好處但我找不到為甚麼 Disney 要收購 ESPN可否幫幫我啊 ?(D 新聞講到好像秘密而不可告人 )
  11. 11. Conclusion• Disney released its quarterly results last week, and its profits increased significantly compared to a year ago as a result of strength in its TV networks and improved profits from theme parks. The company primarily relies on its TV business with ESPN contributing a significant chunk. Although the results this past quarter were good, we look at the trajectory of growth of its TV networks, especially for cable

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